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Title: :  Destination image impact on the intention to return to Bac Lieu city (Vietnam) of domestic tourists
PaperId: :  21197
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 4 2023
DUI:    16.0415/IJARIIE-21197
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Cao Thi SenTay Do university
Nguyen Van DinhNam Can Thơ university
Nguyen Thi LuaTay Do university

Abstract

Arts, Social Sciences and Humanities
Bac Lieu, Satisfaction, Tourism
The study aimed to determine the factors affecting the intention to return to Bac Lieu city of domestic tourists. The research method is qualitative to determine the model and quantitative to measure the influence of factors on the intention to return tourists. The research model includes Infrastructure for tourism; Accommodation establishments; Sightseeing means of transport; Catering and entertainment services; Security, order and safety; Perceived price; Cultural and natural environment. The results of data analysis of 390 tourists, carried out through descriptive statistics, aggregate reliability (CR), measurement model fit, and linear structural model evaluation (PLS-SEM) have identified five factors affecting the satisfaction and intention to return of tourists, including Cultural and natural environment; Sightseeing means of transport; Catering and entertainment services; Accommodation establishments; Security, order and safety. From the research results, the management implications are proposed to improve the return intention of tourists.

Citations

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IJARIIE Cao Thi Sen, Nguyen Van Dinh, and Nguyen Thi Lua. "Destination image impact on the intention to return to Bac Lieu city (Vietnam) of domestic tourists" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 4 2023 Page 1404-1412
MLA Cao Thi Sen, Nguyen Van Dinh, and Nguyen Thi Lua. "Destination image impact on the intention to return to Bac Lieu city (Vietnam) of domestic tourists." International Journal Of Advance Research And Innovative Ideas In Education 9.4(2023) : 1404-1412.
APA Cao Thi Sen, Nguyen Van Dinh, & Nguyen Thi Lua. (2023). Destination image impact on the intention to return to Bac Lieu city (Vietnam) of domestic tourists. International Journal Of Advance Research And Innovative Ideas In Education, 9(4), 1404-1412.
Chicago Cao Thi Sen, Nguyen Van Dinh, and Nguyen Thi Lua. "Destination image impact on the intention to return to Bac Lieu city (Vietnam) of domestic tourists." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 4 (2023) : 1404-1412.
Oxford Cao Thi Sen, Nguyen Van Dinh, and Nguyen Thi Lua. 'Destination image impact on the intention to return to Bac Lieu city (Vietnam) of domestic tourists', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 4, 2023, p. 1404-1412. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Destination_image_impact_on_the_intention_to_return_to_Bac_Lieu_city__Vietnam__of_domestic_tourists_ijariie21197.pdf (Accessed : 28 July 2023).
Harvard Cao Thi Sen, Nguyen Van Dinh, and Nguyen Thi Lua. (2023) 'Destination image impact on the intention to return to Bac Lieu city (Vietnam) of domestic tourists', International Journal Of Advance Research And Innovative Ideas In Education, 9(4), pp. 1404-1412IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Destination_image_impact_on_the_intention_to_return_to_Bac_Lieu_city__Vietnam__of_domestic_tourists_ijariie21197.pdf (Accessed : 28 July 2023)
IEEE Cao Thi Sen, Nguyen Van Dinh, and Nguyen Thi Lua, "Destination image impact on the intention to return to Bac Lieu city (Vietnam) of domestic tourists," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 4, pp. 1404-1412, Jul-Aug 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/Destination_image_impact_on_the_intention_to_return_to_Bac_Lieu_city__Vietnam__of_domestic_tourists_ijariie21197.pdf [Accessed : 28 July 2023].
Turabian Cao Thi Sen, Nguyen Van Dinh, and Nguyen Thi Lua. "Destination image impact on the intention to return to Bac Lieu city (Vietnam) of domestic tourists." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 4 (28 July 2023).
Vancouver Cao Thi Sen, Nguyen Van Dinh, and Nguyen Thi Lua. Destination image impact on the intention to return to Bac Lieu city (Vietnam) of domestic tourists. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : 28 July 2023]; 9(4) : 1404-1412. Available from: https://ijariie.com/AdminUploadPdf/Destination_image_impact_on_the_intention_to_return_to_Bac_Lieu_city__Vietnam__of_domestic_tourists_ijariie21197.pdf
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