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Title: :  AWARENESS RESEARCH TAN HUE VIEN BRAND OF CUSTOMERS IN SOC TRANG CITY
PaperId: :  21485
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 4 2023
DUI:    16.0415/IJARIIE-21485
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Nam Trinh BuuTay Do University, Vietnam
Kiet Huynh Ho AnhTay Do University, Vietnam

Abstract

MARKETING
brand, company, production, business, customers' products
Recognizing the brand of a company specializing in production and business is a very important highlight in the decision making process to choose to use customers' products. Brand awareness is the expression of the Company's identity through images, language, colors, advertising methods... thereby creating awareness, difference, impact on customers' perception of professionalism and scale of the Company. In the market for specialty cakes in Vietnam in general and in Soc Trang City in particular, the impression of a brand in the production and trading of sugarcane cakes is still limited. The topic "Tan Hue Vien brand awareness of customers in Soc Trang City" aims to study the level of brand awareness that affects the Company's decision to buy products. On that basis, the author also proposes a management implication to help increase the level of brand awareness of Tan Hue Vien, contributing to improving the efficiency of the Company's business activities. The research results show that the factors affecting Tan Hue Vien's brand awareness are logos, architectural works, uniforms, advertising, and brand names, respectively. We believe that this is a useful source of data, helping businesses select, find and attract the best customers, as well as support businesses to build effective marketing communication strategies in the future.

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IJARIIE Nam Trinh Buu, and Kiet Huynh Ho Anh. "AWARENESS RESEARCH TAN HUE VIEN BRAND OF CUSTOMERS IN SOC TRANG CITY" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 4 2023 Page 3305-3314
MLA Nam Trinh Buu, and Kiet Huynh Ho Anh. "AWARENESS RESEARCH TAN HUE VIEN BRAND OF CUSTOMERS IN SOC TRANG CITY." International Journal Of Advance Research And Innovative Ideas In Education 9.4(2023) : 3305-3314.
APA Nam Trinh Buu, & Kiet Huynh Ho Anh. (2023). AWARENESS RESEARCH TAN HUE VIEN BRAND OF CUSTOMERS IN SOC TRANG CITY. International Journal Of Advance Research And Innovative Ideas In Education, 9(4), 3305-3314.
Chicago Nam Trinh Buu, and Kiet Huynh Ho Anh. "AWARENESS RESEARCH TAN HUE VIEN BRAND OF CUSTOMERS IN SOC TRANG CITY." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 4 (2023) : 3305-3314.
Oxford Nam Trinh Buu, and Kiet Huynh Ho Anh. 'AWARENESS RESEARCH TAN HUE VIEN BRAND OF CUSTOMERS IN SOC TRANG CITY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 4, 2023, p. 3305-3314. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/AWARENESS_RESEARCH_TAN_HUE_VIEN_BRAND_OF_CUSTOMERS_IN_SOC_TRANG_CITY_ijariie21485.pdf (Accessed : ).
Harvard Nam Trinh Buu, and Kiet Huynh Ho Anh. (2023) 'AWARENESS RESEARCH TAN HUE VIEN BRAND OF CUSTOMERS IN SOC TRANG CITY', International Journal Of Advance Research And Innovative Ideas In Education, 9(4), pp. 3305-3314IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/AWARENESS_RESEARCH_TAN_HUE_VIEN_BRAND_OF_CUSTOMERS_IN_SOC_TRANG_CITY_ijariie21485.pdf (Accessed : )
IEEE Nam Trinh Buu, and Kiet Huynh Ho Anh, "AWARENESS RESEARCH TAN HUE VIEN BRAND OF CUSTOMERS IN SOC TRANG CITY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 4, pp. 3305-3314, Jul-Aug 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/AWARENESS_RESEARCH_TAN_HUE_VIEN_BRAND_OF_CUSTOMERS_IN_SOC_TRANG_CITY_ijariie21485.pdf [Accessed : ].
Turabian Nam Trinh Buu, and Kiet Huynh Ho Anh. "AWARENESS RESEARCH TAN HUE VIEN BRAND OF CUSTOMERS IN SOC TRANG CITY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 4 ().
Vancouver Nam Trinh Buu, and Kiet Huynh Ho Anh. AWARENESS RESEARCH TAN HUE VIEN BRAND OF CUSTOMERS IN SOC TRANG CITY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : ]; 9(4) : 3305-3314. Available from: https://ijariie.com/AdminUploadPdf/AWARENESS_RESEARCH_TAN_HUE_VIEN_BRAND_OF_CUSTOMERS_IN_SOC_TRANG_CITY_ijariie21485.pdf
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