Call for Papers:Vol.11 Issue.3

Submission
Last date		 28-Jun-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  A study on significant insights and role of digitalization in marketing of plantation crops in Indian context
PaperId: :  21808
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 5 2023
DUI:    16.0415/IJARIIE-21808
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Jayadatta SResearch Scholar, Kousali Institute of Management Studies, KUD - 580001
Dr. ShivappaProfessor and Research Guide, Kousali Institute of Management Studies Karnatak University Dharwad – 580001

Abstract

Management Studies
Significant insights, digitalization in marketing, plantation crops, conventional marketing paradigms, fostering sustainable development
The selling of plantation products, including Arecanut, Coconut, Cashewnut, Nutmeg, Pepper, Cardamom, Cocoa, Vanilla, coffee, tea, and spices, holds significant importance in the agricultural economy of India. Plantation crops, which include commodities such as tea, coffee, and spices, play a significant role in India's agricultural sector and contribute to its export economy. The emergence of digitalization has initiated a paradigm shift in agricultural marketing, presenting distinct prospects and obstacles. This research piece explores the significant influence of digitalization on the marketing strategies employed for plantation crops in the Indian setting. One of the key findings pertains to the democratization of market knowledge facilitated by digital platforms. Farmers currently possess the capability to obtain up-to-date market prices, weather predictions, and professional guidance, so enabling them to make well-informed choices pertaining to crop cultivation and selling. Furthermore, the process of digitalization has effectively optimized supply chain processes, resulting in a reduction of post-harvest losses and an improvement in the overall quality of plantation commodities. The integration of digital technologies and internet-based platforms has moreover enabled direct interactions between farmers and diverse stakeholders, encompassing purchasers, exporters, and consumers, via e-commerce channels and social media. Nevertheless, the report highlights significant obstacles associated with the digitalization of marketing for plantation crops in India. The challenges at hand cover several issues pertaining to digital literacy among farmers, insufficient infrastructure in distant areas, and apprehensions surrounding the privacy and security of data. It is of utmost importance to tackle these difficulties in order to guarantee fair and equal access to the benefits of digitization for all participants involved in the value chain of plantation crops. In summary, this study highlights the significant impact of digitalization on transforming the marketing strategies of plantation crops in the Indian setting. The advent of this technology has fundamentally transformed conventional marketing paradigms, providing farmers with improved access to valuable information and expanded market prospects. However, it is crucial to implement policy efforts and establish infrastructure in order to address the digital gap and guarantee that the advantages of digitalization are available to all individuals involved in the plantation crop sector. This research study offers significant contributions to the continuous digitalization process of the agricultural industry in India, while also presenting suggestions for fostering sustainable development within the sector.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Jayadatta S, and Dr. Shivappa. "A study on significant insights and role of digitalization in marketing of plantation crops in Indian context" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 5 2023 Page 2014-2025
MLA Jayadatta S, and Dr. Shivappa. "A study on significant insights and role of digitalization in marketing of plantation crops in Indian context." International Journal Of Advance Research And Innovative Ideas In Education 9.5(2023) : 2014-2025.
APA Jayadatta S, & Dr. Shivappa. (2023). A study on significant insights and role of digitalization in marketing of plantation crops in Indian context. International Journal Of Advance Research And Innovative Ideas In Education, 9(5), 2014-2025.
Chicago Jayadatta S, and Dr. Shivappa. "A study on significant insights and role of digitalization in marketing of plantation crops in Indian context." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 5 (2023) : 2014-2025.
Oxford Jayadatta S, and Dr. Shivappa. 'A study on significant insights and role of digitalization in marketing of plantation crops in Indian context', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 5, 2023, p. 2014-2025. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_study_on_significant_insights_and_role_of_digitalization_in_marketing_of_plantation_crops_in_Indian_context_ijariie21808.pdf (Accessed : ).
Harvard Jayadatta S, and Dr. Shivappa. (2023) 'A study on significant insights and role of digitalization in marketing of plantation crops in Indian context', International Journal Of Advance Research And Innovative Ideas In Education, 9(5), pp. 2014-2025IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_study_on_significant_insights_and_role_of_digitalization_in_marketing_of_plantation_crops_in_Indian_context_ijariie21808.pdf (Accessed : )
IEEE Jayadatta S, and Dr. Shivappa, "A study on significant insights and role of digitalization in marketing of plantation crops in Indian context," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 5, pp. 2014-2025, Sep-Oct 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_study_on_significant_insights_and_role_of_digitalization_in_marketing_of_plantation_crops_in_Indian_context_ijariie21808.pdf [Accessed : ].
Turabian Jayadatta S, and Dr. Shivappa. "A study on significant insights and role of digitalization in marketing of plantation crops in Indian context." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 5 ().
Vancouver Jayadatta S, and Dr. Shivappa. A study on significant insights and role of digitalization in marketing of plantation crops in Indian context. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : ]; 9(5) : 2014-2025. Available from: https://ijariie.com/AdminUploadPdf/A_study_on_significant_insights_and_role_of_digitalization_in_marketing_of_plantation_crops_in_Indian_context_ijariie21808.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Evaluating the consumer preferences towards cloud kitchen serviceCommerceAgalya Download
EVALUATING USER PREFERENCES AND BEHAVIOURAL INTENTIONS FOR ACCOMMODATION BOOKING APPS: INSIGHTS INTO SECURITY, CONVENIENCE, AND SERVICE INNOVATIONcommerce NAYANA PRASANTH Download
Business Professionals' Insights Into Innovative Customer EngagementDigital MarketingJames Q. Grefalde Download
Impact of artificial intelligence in digital marketingMarketing Gokul krishnan S Download
AI Based Book Recommendation SystemArtificial Intelligence, Human- Computer Interaction, Recommender SystemAndy Thaosen Download
Facebook Ads Strategy: Understanding Psychology, Creativity, and OptimizationDigital Marketing (Meta ads/Facebook Ads )Lewis Gheevar Download
Smart Vision: Augmented Reality Glasses for Assisting the Visually Impaired in Real-Time Navigation and Object Detection.Human-Computer Interaction (HCI) , Computer Vision & Object DetectionRahul Ramesh Download
EVALUATING BUSINESS MODELS FOR CONSTRUCTION EQUIPMENT LEASING IN EMERGING MARKETS: A CASE STUDY OF THE INDIAN INFRASTRUCTURE SECTORCivil related business Yuhan Basil George Download
The Psychology of Promotion: How Marketing Strategies Shape Consumer Buying Decisionsmarketing A.K Nirav Download
SUSTAINABLE PRACTICES AMONG EMPLOYEES OF E-WASTE MANAGEMENT COMPANIES OF COIMBATORE CITYSocial ScienceDr.M.Manjula Download
Impact of customer service expectations based on genderMarketing and Customer Relationship ManagementRoshan Lal Joseph Download
TRADITIONAL BUSINESSMARKETING AND MANAGEMENTJOSE THOMAS KALARICKAL Download
A STUDY ON THE IMPACT OF VIRTUAL TEAM ON PRODUCTIVITYBusiness Kritika Joshi Download
Study on Emotional Branding and Its Effect on Consumer LoyaltyMarketing ManagementShilpa Pathak Thakur Download
Study of Customer Relationship Management (CRM) and Its Impact on Business GrowthMarketing ManagementShilpa Pathak Thakur Download
12