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Title: :  The Influence Of Physical Evidence, People And Process As Elements Of Marketing Mix On Patient Satisfaction
PaperId: :  21856
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 5 2023
DUI:    16.0415/IJARIIE-21856
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Mulja MunajatUniversitas Islam bandung
Muhardi MuhardiUniversitas Islam Bandung
Nurdin NurdinUniversitas Islam Bandung
Nunung NurhayatiUniversitas Islam Bandung
Dadang KusnadiUniversitas Islam Bandung
Titik RespatiUniversitas Islam Bandung

Abstract

Management, Healthcare Management, Marketing
Physical Evidence, People, Process, Patient’s Satisfaction
Within the framework of healthcare management, patient satisfaction assumes a central role as a critical indicator of service excellence, necessitating comprehensive examinations of the interplay between physical evidence, personnel, and processes within the context of the marketing mix. This current research study is focused on delving into the intricacies of the Haemodialysis Unit at the Cicalengka Regional Hospital, situated in the Bandung Regency. By employing a meticulously crafted combination of the descriptive verification method and the analytical power of multiple regression analysis, a comprehensive questionnaire was disseminated among a specific cohort of 50 patients availing services from the hemodialysis unit during the month of June 2023. The ensuing results underscore the profound impact of the triad of process, personnel, and physical evidence on patient satisfaction. Notably, the process element emerged as the most potent driver, wielding an influential impact at 32.8%, closely followed by the personnel component at 10.2%, and the physical evidence factor at 6.75%. Cumulatively, these elements collectively contribute to a substantial 90.5% of patient satisfaction, highlighting their indispensable role in the continuous pursuit of elevated standards of service provision within the healthcare domain.

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IJARIIE Mulja Munajat, Muhardi Muhardi, Nurdin Nurdin, Nunung Nurhayati, Dadang Kusnadi, and Titik Respati. "The Influence Of Physical Evidence, People And Process As Elements Of Marketing Mix On Patient Satisfaction" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 5 2023 Page 2207-2211
MLA Mulja Munajat, Muhardi Muhardi, Nurdin Nurdin, Nunung Nurhayati, Dadang Kusnadi, and Titik Respati. "The Influence Of Physical Evidence, People And Process As Elements Of Marketing Mix On Patient Satisfaction." International Journal Of Advance Research And Innovative Ideas In Education 9.5(2023) : 2207-2211.
APA Mulja Munajat, Muhardi Muhardi, Nurdin Nurdin, Nunung Nurhayati, Dadang Kusnadi, & Titik Respati. (2023). The Influence Of Physical Evidence, People And Process As Elements Of Marketing Mix On Patient Satisfaction. International Journal Of Advance Research And Innovative Ideas In Education, 9(5), 2207-2211.
Chicago Mulja Munajat, Muhardi Muhardi, Nurdin Nurdin, Nunung Nurhayati, Dadang Kusnadi, and Titik Respati. "The Influence Of Physical Evidence, People And Process As Elements Of Marketing Mix On Patient Satisfaction." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 5 (2023) : 2207-2211.
Oxford Mulja Munajat, Muhardi Muhardi, Nurdin Nurdin, Nunung Nurhayati, Dadang Kusnadi, and Titik Respati. 'The Influence Of Physical Evidence, People And Process As Elements Of Marketing Mix On Patient Satisfaction', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 5, 2023, p. 2207-2211. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/The_Influence_Of_Physical_Evidence__People_And_Process_As_Elements_Of_Marketing_Mix_On_Patient_Satisfaction_ijariie21856.pdf (Accessed : 24 October 2023).
Harvard Mulja Munajat, Muhardi Muhardi, Nurdin Nurdin, Nunung Nurhayati, Dadang Kusnadi, and Titik Respati. (2023) 'The Influence Of Physical Evidence, People And Process As Elements Of Marketing Mix On Patient Satisfaction', International Journal Of Advance Research And Innovative Ideas In Education, 9(5), pp. 2207-2211IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/The_Influence_Of_Physical_Evidence__People_And_Process_As_Elements_Of_Marketing_Mix_On_Patient_Satisfaction_ijariie21856.pdf (Accessed : 24 October 2023)
IEEE Mulja Munajat, Muhardi Muhardi, Nurdin Nurdin, Nunung Nurhayati, Dadang Kusnadi, and Titik Respati, "The Influence Of Physical Evidence, People And Process As Elements Of Marketing Mix On Patient Satisfaction," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 5, pp. 2207-2211, Sep-Oct 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/The_Influence_Of_Physical_Evidence__People_And_Process_As_Elements_Of_Marketing_Mix_On_Patient_Satisfaction_ijariie21856.pdf [Accessed : 24 October 2023].
Turabian Mulja Munajat, Muhardi Muhardi, Nurdin Nurdin, Nunung Nurhayati, Dadang Kusnadi, and Titik Respati. "The Influence Of Physical Evidence, People And Process As Elements Of Marketing Mix On Patient Satisfaction." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 5 (24 October 2023).
Vancouver Mulja Munajat, Muhardi Muhardi, Nurdin Nurdin, Nunung Nurhayati, Dadang Kusnadi, and Titik Respati. The Influence Of Physical Evidence, People And Process As Elements Of Marketing Mix On Patient Satisfaction. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : 24 October 2023]; 9(5) : 2207-2211. Available from: https://ijariie.com/AdminUploadPdf/The_Influence_Of_Physical_Evidence__People_And_Process_As_Elements_Of_Marketing_Mix_On_Patient_Satisfaction_ijariie21856.pdf
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