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Title: :  A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS
PaperId: :  22194
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 6 2023
DUI:    16.0415/IJARIIE-22194
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
DEEKSHITHA L JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
SINCHANA N AJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
DR.CK SURESHJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
Dr Patcha Bhujanga RaoJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE

Abstract

Commerce and Management
Starbucks, marketing strategy, brand awareness, customer satisfaction, unconventional marketing, social media, digital marketing, customer decision-making, green marketing, customer behavior
Starbucks is a multinational corporation that specialises in coffee and snacks and has its headquarters in the United States. The company's marketing campaign has been so successful that it has acquired unprecedented levels of brand awareness. By using unconventional marketing efforts and demonstrating an unrivalled dedication to maintaining quality and brand consistency across a wide range of touchpoints and locations, Starbucks has been able to increase the popularity of their brand. The excellent service attitude not only attracted a large number of consumers but also significantly raised the level of satisfaction experienced by those clients. Starbucks has used a number of cutting-edge marketing strategies throughout the world over the course of its history in order to attract new consumers, hence boosting sales and influencing the purchasing behaviour of customers. From the perspective of Starbucks' marketing strategy, the purpose of this research study is to get an understanding of the preferences and actions of customers.

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IJARIIE DEEKSHITHA L , SINCHANA N A, DR.CK SURESH, and Dr Patcha Bhujanga Rao. "A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 6 2023 Page 1606-1615
MLA DEEKSHITHA L , SINCHANA N A, DR.CK SURESH, and Dr Patcha Bhujanga Rao. "A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS." International Journal Of Advance Research And Innovative Ideas In Education 9.6(2023) : 1606-1615.
APA DEEKSHITHA L , SINCHANA N A, DR.CK SURESH, & Dr Patcha Bhujanga Rao. (2023). A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS. International Journal Of Advance Research And Innovative Ideas In Education, 9(6), 1606-1615.
Chicago DEEKSHITHA L , SINCHANA N A, DR.CK SURESH, and Dr Patcha Bhujanga Rao. "A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 6 (2023) : 1606-1615.
Oxford DEEKSHITHA L , SINCHANA N A, DR.CK SURESH, and Dr Patcha Bhujanga Rao. 'A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, 2023, p. 1606-1615. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_ABOUT_MARKETING_INFLUENCE_ON_CONSUMER_CHOICES_WITH_REFERENCE_TO_STARBUCKS_ijariie22194.pdf (Accessed : ).
Harvard DEEKSHITHA L , SINCHANA N A, DR.CK SURESH, and Dr Patcha Bhujanga Rao. (2023) 'A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS', International Journal Of Advance Research And Innovative Ideas In Education, 9(6), pp. 1606-1615IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_ABOUT_MARKETING_INFLUENCE_ON_CONSUMER_CHOICES_WITH_REFERENCE_TO_STARBUCKS_ijariie22194.pdf (Accessed : )
IEEE DEEKSHITHA L , SINCHANA N A, DR.CK SURESH, and Dr Patcha Bhujanga Rao, "A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, pp. 1606-1615, Nov-Dec 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_ABOUT_MARKETING_INFLUENCE_ON_CONSUMER_CHOICES_WITH_REFERENCE_TO_STARBUCKS_ijariie22194.pdf [Accessed : ].
Turabian DEEKSHITHA L , SINCHANA N A, DR.CK SURESH, and Dr Patcha Bhujanga Rao. "A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 6 ().
Vancouver DEEKSHITHA L , SINCHANA N A, DR.CK SURESH, and Dr Patcha Bhujanga Rao. A STUDY ABOUT MARKETING INFLUENCE ON CONSUMER CHOICES WITH REFERENCE TO STARBUCKS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : ]; 9(6) : 1606-1615. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_ABOUT_MARKETING_INFLUENCE_ON_CONSUMER_CHOICES_WITH_REFERENCE_TO_STARBUCKS_ijariie22194.pdf
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