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Title: :  STUDY ON THE MARKETING STRATEGIES OF BYJU'S APP
PaperId: :  22213
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 6 2023
DUI:    16.0415/IJARIIE-22213
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
M POONAM PRABHAKAR GOWD JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
PREKSHA PJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
DR. PATCHA BHUJANGA RAOJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE

Abstract

Commerce and Management
Byju's, Marketing strategies, EdTech, Learning app, Educational technology, User engagement
Over the last fifteen years, technological advancements have brought about significant improvements to the present educational system. "Self-learning," which makes use of internet platforms, has supplanted the earlier method of learning by repetition. Through its more than three million annual memberships, Byju's-The Learning App (Byju's) has become the most popular educational app in India. The educational application makes use of a variety of information, media, and technology in order to foster a more participatory and engaging learning experience for the students. "Byju Ravindran," the company's founder, began this endeavour in the year 2011, and throughout its early days, the company's primary emphasis was on providing online video-based learning packages for the K-12 market as well as for competitive examinations. During the month of August in 2015, the company introduced Byju's: The Learning App. Both the Byju's Math App for children and the Byju's Parent Connect app were released in the year 2017. The number of users has reached 15 million by the year 2018, with 900,000 of those users being paying subscribers at that time. In the same year, Byju's became India's first edtech unicorn. Now, in the month of September in the year 2023, they are operating it with a net turnover of 5.1 billion dollars, and they have 150 million students enrolled with them.

Citations

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IJARIIE M POONAM PRABHAKAR GOWD , PREKSHA P, and DR. PATCHA BHUJANGA RAO. "STUDY ON THE MARKETING STRATEGIES OF BYJU'S APP" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 6 2023 Page 1770-1778
MLA M POONAM PRABHAKAR GOWD , PREKSHA P, and DR. PATCHA BHUJANGA RAO. "STUDY ON THE MARKETING STRATEGIES OF BYJU'S APP." International Journal Of Advance Research And Innovative Ideas In Education 9.6(2023) : 1770-1778.
APA M POONAM PRABHAKAR GOWD , PREKSHA P, & DR. PATCHA BHUJANGA RAO. (2023). STUDY ON THE MARKETING STRATEGIES OF BYJU'S APP. International Journal Of Advance Research And Innovative Ideas In Education, 9(6), 1770-1778.
Chicago M POONAM PRABHAKAR GOWD , PREKSHA P, and DR. PATCHA BHUJANGA RAO. "STUDY ON THE MARKETING STRATEGIES OF BYJU'S APP." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 6 (2023) : 1770-1778.
Oxford M POONAM PRABHAKAR GOWD , PREKSHA P, and DR. PATCHA BHUJANGA RAO. 'STUDY ON THE MARKETING STRATEGIES OF BYJU'S APP', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, 2023, p. 1770-1778. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/STUDY_ON_THE_MARKETING_STRATEGIES_OF_BYJU_S_APP_ijariie22213.pdf (Accessed : ).
Harvard M POONAM PRABHAKAR GOWD , PREKSHA P, and DR. PATCHA BHUJANGA RAO. (2023) 'STUDY ON THE MARKETING STRATEGIES OF BYJU'S APP', International Journal Of Advance Research And Innovative Ideas In Education, 9(6), pp. 1770-1778IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/STUDY_ON_THE_MARKETING_STRATEGIES_OF_BYJU_S_APP_ijariie22213.pdf (Accessed : )
IEEE M POONAM PRABHAKAR GOWD , PREKSHA P, and DR. PATCHA BHUJANGA RAO, "STUDY ON THE MARKETING STRATEGIES OF BYJU'S APP," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, pp. 1770-1778, Nov-Dec 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/STUDY_ON_THE_MARKETING_STRATEGIES_OF_BYJU_S_APP_ijariie22213.pdf [Accessed : ].
Turabian M POONAM PRABHAKAR GOWD , PREKSHA P, and DR. PATCHA BHUJANGA RAO. "STUDY ON THE MARKETING STRATEGIES OF BYJU'S APP." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 6 ().
Vancouver M POONAM PRABHAKAR GOWD , PREKSHA P, and DR. PATCHA BHUJANGA RAO. STUDY ON THE MARKETING STRATEGIES OF BYJU'S APP. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : ]; 9(6) : 1770-1778. Available from: https://ijariie.com/AdminUploadPdf/STUDY_ON_THE_MARKETING_STRATEGIES_OF_BYJU_S_APP_ijariie22213.pdf
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