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Title: :  Brand Awareness: A Case Study on Zudio
PaperId: :  22235
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 6 2023
DUI:    16.0415/IJARIIE-22235
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
BHAVANA GOVILJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
DR. P. BHUJANGA RAOJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
DR.CK SURESHJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE

Abstract

Commerce and Management
Brand awareness, Zudio, Retail clothing brand, Trent Limited, Affordable fashion, Mixed-method approach
This research paper explores the concept of brand awareness with a specific focus on Zudio, a retail clothing brand. In a highly competitive market, building and sustaining brand awareness is crucial for the success of any business. Zudio, a brand under the Trent Limiter Umbrella, has gained prominence in the affordable fashion sector. This study aims to investigate the strategies employed by Zudio to create and maintain brand awareness, and their effectiveness. The research employs a mixed-method approach, combining quantitative data analysis and qualitative case study methods. Data is gathered through surveys and interviews with consumers, as well as an analysis of Zudio’s marketing initiatives, social media presence, and customer engagement. The findings shed light on the factor that contributes to Zudio’s brand recognition and loyalty. This research provides valuable insights for both marketing professionals and academicians, helping them understand the dynamics of brand awareness in the fast-fashion industry. The result suggest that Zudio has successfully employed a combination of affordable pricing, product quality, and an engaging online presence to build and enhance brand awareness. Key outcome of this study are expected to guide future brand awareness strategies, not only for Zudio but also for businesses operating in similar market segments.

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IJARIIE BHAVANA GOVIL, DR. P. BHUJANGA RAO, and DR.CK SURESH. "Brand Awareness: A Case Study on Zudio" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 6 2023 Page 1880-1890
MLA BHAVANA GOVIL, DR. P. BHUJANGA RAO, and DR.CK SURESH. "Brand Awareness: A Case Study on Zudio." International Journal Of Advance Research And Innovative Ideas In Education 9.6(2023) : 1880-1890.
APA BHAVANA GOVIL, DR. P. BHUJANGA RAO, & DR.CK SURESH. (2023). Brand Awareness: A Case Study on Zudio. International Journal Of Advance Research And Innovative Ideas In Education, 9(6), 1880-1890.
Chicago BHAVANA GOVIL, DR. P. BHUJANGA RAO, and DR.CK SURESH. "Brand Awareness: A Case Study on Zudio." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 6 (2023) : 1880-1890.
Oxford BHAVANA GOVIL, DR. P. BHUJANGA RAO, and DR.CK SURESH. 'Brand Awareness: A Case Study on Zudio', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, 2023, p. 1880-1890. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Brand_Awareness__A_Case_Study_on_Zudio_ijariie22235.pdf (Accessed : 30 January 2025).
Harvard BHAVANA GOVIL, DR. P. BHUJANGA RAO, and DR.CK SURESH. (2023) 'Brand Awareness: A Case Study on Zudio', International Journal Of Advance Research And Innovative Ideas In Education, 9(6), pp. 1880-1890IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Brand_Awareness__A_Case_Study_on_Zudio_ijariie22235.pdf (Accessed : 30 January 2025)
IEEE BHAVANA GOVIL, DR. P. BHUJANGA RAO, and DR.CK SURESH, "Brand Awareness: A Case Study on Zudio," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, pp. 1880-1890, Nov-Dec 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/Brand_Awareness__A_Case_Study_on_Zudio_ijariie22235.pdf [Accessed : 30 January 2025].
Turabian BHAVANA GOVIL, DR. P. BHUJANGA RAO, and DR.CK SURESH. "Brand Awareness: A Case Study on Zudio." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 6 (30 January 2025).
Vancouver BHAVANA GOVIL, DR. P. BHUJANGA RAO, and DR.CK SURESH. Brand Awareness: A Case Study on Zudio. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : 30 January 2025]; 9(6) : 1880-1890. Available from: https://ijariie.com/AdminUploadPdf/Brand_Awareness__A_Case_Study_on_Zudio_ijariie22235.pdf
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