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Call for Papers:Vol.11 Issue.3

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Title: :  A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES
PaperId: :  22253
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 6 2023
DUI:    16.0415/IJARIIE-22253
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
DHARANI P I JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
ANUSHREE VJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
DR.PATCHA BHUJANGARAOJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
DR.CK SURESHJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE

Abstract

Commerce and Management
Life insurance investment, Customer satisfaction, Investment decisions, Demographic factors, Benefits of life insurance, Insurance industry
Human life is the most important asset and life insurance is the most important protection to a person and his family at the time of uncertain risks or damage. The present exploratory and descriptive based study was selected with an objective to identify those factors which influence investment decisions of customers in life insurance and to analyze the benefits and the satisfaction level of customers investing in insurance. The data for the study collected from both primary and secondary data sources will be made under various statistical tools arrive at conclusion and to provide suggestions. The research concludes that demographic factors of the people play a major and pivotal role in deciding the investment of life insurance policies.

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IJARIIE DHARANI P I , ANUSHREE V, DR.PATCHA BHUJANGARAO, and DR.CK SURESH. "A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 6 2023 Page 1976-1985
MLA DHARANI P I , ANUSHREE V, DR.PATCHA BHUJANGARAO, and DR.CK SURESH. "A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES." International Journal Of Advance Research And Innovative Ideas In Education 9.6(2023) : 1976-1985.
APA DHARANI P I , ANUSHREE V, DR.PATCHA BHUJANGARAO, & DR.CK SURESH. (2023). A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES. International Journal Of Advance Research And Innovative Ideas In Education, 9(6), 1976-1985.
Chicago DHARANI P I , ANUSHREE V, DR.PATCHA BHUJANGARAO, and DR.CK SURESH. "A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 6 (2023) : 1976-1985.
Oxford DHARANI P I , ANUSHREE V, DR.PATCHA BHUJANGARAO, and DR.CK SURESH. 'A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, 2023, p. 1976-1985. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_OF_FACTORS_AFFECTING_CUSTOMER_INVESTMENT_TOWARDS_LIFE_INSURANCE_POLICIES_ijariie22253.pdf (Accessed : ).
Harvard DHARANI P I , ANUSHREE V, DR.PATCHA BHUJANGARAO, and DR.CK SURESH. (2023) 'A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES', International Journal Of Advance Research And Innovative Ideas In Education, 9(6), pp. 1976-1985IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_OF_FACTORS_AFFECTING_CUSTOMER_INVESTMENT_TOWARDS_LIFE_INSURANCE_POLICIES_ijariie22253.pdf (Accessed : )
IEEE DHARANI P I , ANUSHREE V, DR.PATCHA BHUJANGARAO, and DR.CK SURESH, "A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, pp. 1976-1985, Nov-Dec 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_OF_FACTORS_AFFECTING_CUSTOMER_INVESTMENT_TOWARDS_LIFE_INSURANCE_POLICIES_ijariie22253.pdf [Accessed : ].
Turabian DHARANI P I , ANUSHREE V, DR.PATCHA BHUJANGARAO, and DR.CK SURESH. "A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 6 ().
Vancouver DHARANI P I , ANUSHREE V, DR.PATCHA BHUJANGARAO, and DR.CK SURESH. A STUDY OF FACTORS AFFECTING CUSTOMER INVESTMENT TOWARDS LIFE INSURANCE POLICIES. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : ]; 9(6) : 1976-1985. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_OF_FACTORS_AFFECTING_CUSTOMER_INVESTMENT_TOWARDS_LIFE_INSURANCE_POLICIES_ijariie22253.pdf
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