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Title: :  A Study on the Awareness of Wi-Fi Analytics Among Customers in Tracking Their Behavior
PaperId: :  22257
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 6 2023
DUI:    16.0415/IJARIIE-22257
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
R. KARISHMAJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
DR. PATCHA BHUJANGA RAOJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE

Abstract

Commerce and Management
Wi-Fi Analytics, Customer Awareness, Privacy Concerns, Customer Behavior, Data Privacy, Digital Marketing
In today's increasingly digitized world, businesses and service providers are continually seeking innovative ways to understand and engage with their customers. One such method is the utilization of Wi-Fi analytics, which enables tracking and analysis of customer behavior within physical spaces. This study aims to investigate the level of awareness among customers regarding Wi-Fi analytics and its potential impact on their privacy and overall customer experience. The research employs a mixed-methods approach, combining surveys and interviews, to gather data from a diverse sample of customers in various public spaces, such as retail stores, restaurants, and hotels. Findings reveal that a substantial portion of the customer population is unaware of the use of Wi-Fi analytics to track their behavior. Moreover, the study delves into the factors that influence customer awareness, including demographic characteristics, frequency of visitation to Wi-Fi-enabled locations, and prior exposure to information on the subject. This study also explores customer attitudes toward the privacy implications of Wi-Fi analytics, shedding light on concerns and preferences, as data privacy becomes a growing concern in the digital age.

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IJARIIE R. KARISHMA, and DR. PATCHA BHUJANGA RAO. "A Study on the Awareness of Wi-Fi Analytics Among Customers in Tracking Their Behavior" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 6 2023 Page 2000-2011
MLA R. KARISHMA, and DR. PATCHA BHUJANGA RAO. "A Study on the Awareness of Wi-Fi Analytics Among Customers in Tracking Their Behavior." International Journal Of Advance Research And Innovative Ideas In Education 9.6(2023) : 2000-2011.
APA R. KARISHMA, & DR. PATCHA BHUJANGA RAO. (2023). A Study on the Awareness of Wi-Fi Analytics Among Customers in Tracking Their Behavior. International Journal Of Advance Research And Innovative Ideas In Education, 9(6), 2000-2011.
Chicago R. KARISHMA, and DR. PATCHA BHUJANGA RAO. "A Study on the Awareness of Wi-Fi Analytics Among Customers in Tracking Their Behavior." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 6 (2023) : 2000-2011.
Oxford R. KARISHMA, and DR. PATCHA BHUJANGA RAO. 'A Study on the Awareness of Wi-Fi Analytics Among Customers in Tracking Their Behavior', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, 2023, p. 2000-2011. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_Study_on_the_Awareness_of_Wi_Fi_Analytics_Among_Customers_in_Tracking_Their_Behavior_ijariie22257.pdf (Accessed : ).
Harvard R. KARISHMA, and DR. PATCHA BHUJANGA RAO. (2023) 'A Study on the Awareness of Wi-Fi Analytics Among Customers in Tracking Their Behavior', International Journal Of Advance Research And Innovative Ideas In Education, 9(6), pp. 2000-2011IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_Study_on_the_Awareness_of_Wi_Fi_Analytics_Among_Customers_in_Tracking_Their_Behavior_ijariie22257.pdf (Accessed : )
IEEE R. KARISHMA, and DR. PATCHA BHUJANGA RAO, "A Study on the Awareness of Wi-Fi Analytics Among Customers in Tracking Their Behavior," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, pp. 2000-2011, Nov-Dec 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_Study_on_the_Awareness_of_Wi_Fi_Analytics_Among_Customers_in_Tracking_Their_Behavior_ijariie22257.pdf [Accessed : ].
Turabian R. KARISHMA, and DR. PATCHA BHUJANGA RAO. "A Study on the Awareness of Wi-Fi Analytics Among Customers in Tracking Their Behavior." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 6 ().
Vancouver R. KARISHMA, and DR. PATCHA BHUJANGA RAO. A Study on the Awareness of Wi-Fi Analytics Among Customers in Tracking Their Behavior. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : ]; 9(6) : 2000-2011. Available from: https://ijariie.com/AdminUploadPdf/A_Study_on_the_Awareness_of_Wi_Fi_Analytics_Among_Customers_in_Tracking_Their_Behavior_ijariie22257.pdf
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