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Call for Papers:Vol.11 Issue.3

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Title: :  CONSUMER BEHAVIOUR TOWARDS NIKE
PaperId: :  22305
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 6 2023
DUI:    16.0415/IJARIIE-22305
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
MANOJ .K,JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
DEEPAK C BJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
DR. PATCHA BHUJANGA RAO JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE

Abstract

Commerce and Management
Nike, consumer behavior, purchase decisions, brand image, marketing, athletic footwear
Consumer behaviour in relation to Nike shoes is investigated in this abstract. Specifically, the elements that influence purchase choices are investigated, including brand loyalty, perceived quality, and marketing methods. Specifically, the research investigates how consumers' decisions are influenced by cultural trends, celebrity endorsements, and social media media. At the same time, it analyses the influence that price, perceived value, and brand image have in determining the preferences and attitudes of people with regard to Nike footwear. In the market for athletic footwear, the results add to a more in-depth knowledge of the variables that drive consumer decisions about footwear.

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IJARIIE MANOJ .K,, DEEPAK C B, and DR. PATCHA BHUJANGA RAO . "CONSUMER BEHAVIOUR TOWARDS NIKE" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 6 2023 Page 2263-2272
MLA MANOJ .K,, DEEPAK C B, and DR. PATCHA BHUJANGA RAO . "CONSUMER BEHAVIOUR TOWARDS NIKE." International Journal Of Advance Research And Innovative Ideas In Education 9.6(2023) : 2263-2272.
APA MANOJ .K,, DEEPAK C B, & DR. PATCHA BHUJANGA RAO . (2023). CONSUMER BEHAVIOUR TOWARDS NIKE. International Journal Of Advance Research And Innovative Ideas In Education, 9(6), 2263-2272.
Chicago MANOJ .K,, DEEPAK C B, and DR. PATCHA BHUJANGA RAO . "CONSUMER BEHAVIOUR TOWARDS NIKE." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 6 (2023) : 2263-2272.
Oxford MANOJ .K,, DEEPAK C B, and DR. PATCHA BHUJANGA RAO . 'CONSUMER BEHAVIOUR TOWARDS NIKE', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, 2023, p. 2263-2272. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/CONSUMER_BEHAVIOUR_TOWARDS_NIKE_ijariie22305.pdf (Accessed : 29 November 2024).
Harvard MANOJ .K,, DEEPAK C B, and DR. PATCHA BHUJANGA RAO . (2023) 'CONSUMER BEHAVIOUR TOWARDS NIKE', International Journal Of Advance Research And Innovative Ideas In Education, 9(6), pp. 2263-2272IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/CONSUMER_BEHAVIOUR_TOWARDS_NIKE_ijariie22305.pdf (Accessed : 29 November 2024)
IEEE MANOJ .K,, DEEPAK C B, and DR. PATCHA BHUJANGA RAO , "CONSUMER BEHAVIOUR TOWARDS NIKE," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, pp. 2263-2272, Nov-Dec 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/CONSUMER_BEHAVIOUR_TOWARDS_NIKE_ijariie22305.pdf [Accessed : 29 November 2024].
Turabian MANOJ .K,, DEEPAK C B, and DR. PATCHA BHUJANGA RAO . "CONSUMER BEHAVIOUR TOWARDS NIKE." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 6 (29 November 2024).
Vancouver MANOJ .K,, DEEPAK C B, and DR. PATCHA BHUJANGA RAO . CONSUMER BEHAVIOUR TOWARDS NIKE. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : 29 November 2024]; 9(6) : 2263-2272. Available from: https://ijariie.com/AdminUploadPdf/CONSUMER_BEHAVIOUR_TOWARDS_NIKE_ijariie22305.pdf
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