Call for Papers:Vol.11 Issue.3

Submission
Last date		 28-Jun-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY
PaperId: :  22452
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 1 2024
DUI:    16.0415/IJARIIE-22452
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Lina MulyaniUniversitas Islam Bandung
MuhardiUniversitas Islam Bandung
Subhan Perkasa SumadilagaUniversitas Islam Bandung

Abstract

Management
Customer-based brand equity, brand image, healthcare, service quality
In the multifaceted realm of healthcare, where the complexities are as diverse as the myriad needs of the diverse patient population, the cultivation of a robust culture centered on service quality is paramount. It becomes the lifeblood that nourishes the organizational ecosystem, fostering an environment where every facet of the institution is attuned to the pursuit of excellence. This meticulously designed research methodology aims to provide a robust foundation for examining the intricate relationships between service quality, brand image, and customer-based brand equity. By employing quantitative analysis techniques and ensuring a comprehensive sampling strategy, the study seeks to contribute valuable insights to the existing body of knowledge in the field. The research methodology employed in this study adopts a descriptive verification approach, specifically utilizing a quantitative framework. Primary data for this research is obtained through the distribution of questionnaires to respondents, complemented by secondary data sourced from pertinent literature and institutional documents relevant to the study's focus. This analytical technique serves to gauge the extent of the impact of service quality and brand image on customer-based brand equity, both in isolation and in conjunction. The selection of linear regression analysis aligns with the researcher's hypothesized relationships between the variables, namely service quality (X1) and brand image (X2) in relation to customer-based brand equity (Y). The results of the study reveal that the service quality at Cibabat Regional Hospital is currently classified as "quite good," with specific areas identified for improvement, particularly in health workers' responsiveness and relationship-building with patients. The brand image is generally perceived as "quite good," but concerns exist regarding the perceived high cost of treatment and alignment with patient expectations. The overall customer-based brand equity (CBBE) tends to be positive, yet there are opportunities for improvement, especially in addressing patient perceptions of service quality, professionalism among health workers, and responsiveness to patient and family input. In conclusion, while the hospital has achieved a commendable status, targeted enhancements are needed to further elevate the overall patient experience and satisfaction.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Lina Mulyani, Muhardi, and Subhan Perkasa Sumadilaga. "THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 1 2024 Page 461-468
MLA Lina Mulyani, Muhardi, and Subhan Perkasa Sumadilaga. "THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY." International Journal Of Advance Research And Innovative Ideas In Education 10.1(2024) : 461-468.
APA Lina Mulyani, Muhardi, & Subhan Perkasa Sumadilaga. (2024). THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY. International Journal Of Advance Research And Innovative Ideas In Education, 10(1), 461-468.
Chicago Lina Mulyani, Muhardi, and Subhan Perkasa Sumadilaga. "THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 1 (2024) : 461-468.
Oxford Lina Mulyani, Muhardi, and Subhan Perkasa Sumadilaga. 'THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 1, 2024, p. 461-468. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/THE_INFLUENCE_OF_SERVICE_QUALITY_AND_BRAND_IMAGE_ON_CUSTOMER_BASED_BRAND_EQUITY_ijariie22452.pdf (Accessed : 27 January 2024).
Harvard Lina Mulyani, Muhardi, and Subhan Perkasa Sumadilaga. (2024) 'THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY', International Journal Of Advance Research And Innovative Ideas In Education, 10(1), pp. 461-468IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/THE_INFLUENCE_OF_SERVICE_QUALITY_AND_BRAND_IMAGE_ON_CUSTOMER_BASED_BRAND_EQUITY_ijariie22452.pdf (Accessed : 27 January 2024)
IEEE Lina Mulyani, Muhardi, and Subhan Perkasa Sumadilaga, "THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 1, pp. 461-468, Jan-Feb 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/THE_INFLUENCE_OF_SERVICE_QUALITY_AND_BRAND_IMAGE_ON_CUSTOMER_BASED_BRAND_EQUITY_ijariie22452.pdf [Accessed : 27 January 2024].
Turabian Lina Mulyani, Muhardi, and Subhan Perkasa Sumadilaga. "THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 1 (27 January 2024).
Vancouver Lina Mulyani, Muhardi, and Subhan Perkasa Sumadilaga. THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : 27 January 2024]; 10(1) : 461-468. Available from: https://ijariie.com/AdminUploadPdf/THE_INFLUENCE_OF_SERVICE_QUALITY_AND_BRAND_IMAGE_ON_CUSTOMER_BASED_BRAND_EQUITY_ijariie22452.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 1/27/2024 1:08:08 AM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Literacy of Pag-IBIG Fund members on Provident SavingsFINANCETemberley Joyz P. Valenzuela Download
Classroom Management Practices of Kindergarten Teachers Relative to Learners’ PerformanceEDUCATION Michelle Fernandez Ibaan Download
Retention and Resignation among Pharmaceutical Executives of Drug Companies: Basis for a Proposed Retention Intervention ProgramManagement Krian Carlo Daus Orbito Download
Vanilla Value Chain: Risks, Equity and Economic GrowthManagement RATOVONIRINA Hasina Suzah Download
PERSONALIZED PATHWAYS: ENHANCING MOTIVATION AND OUTCOMES THROUGH DIFFERENTIATED INSTRUCTIONEducationMary LuvJoy L. Corvera Download
Chartering Personalized Learning through the Potential of AIEducationCherry Fel M. Camara Download
Cultural Response Classroom Management: Building Inclusive Learning Environment In Diverse ClassroomManagementGodwin Kwame Dagadu Download
THE EVOLVING LANDSCAPE AND MODERN EDUCATIONAL CHALLENGES, OPPORTUNITIES AND BEST PRACTICESEducational ManagementHerald Hope M. Apole Download
Zero-Waste Hotels: Feasibility and Challenges in Urban vs. Rural AreasManagementMr.Arun Maruti Deokar Download
Nanotech in Healthcare Business: Innovations in Diagnostics, Drug Delivery, and Market Impact.NanotechnologyLakshmi Kalyani Chinthala Download
Competitive Edge through Nano-Manufacturing: Case Studies from Global Markets.NanotechnologyLakshmi Kalyani Chinthala Download
The Role of Nanotechnology in Enhancing Business Intelligence and AnalyticsNanotechnologyLakshmi Kalyani Chinthala Download
Driving Sustainability in Business through Nanotechnological SolutionsNanotechnologyLakshmi Kalyani Chinthala Download
PERSONALITY AND COMMUNICATION SKILLSBUSINESS MANAGEMENTDr Vivek B Kawade Download
Global Leadership: Effective Leadership to Drive Change, Foster Innovation, and Create Inclusive Environment in Today’s Interconnected WorldManagementNaveen Prakash Dubey Download
12