Call for Papers:Vol.10 Issue.6

Submission
Last date		 30-Dec-2024
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-10,Issue-6. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY
PaperId: :  22452
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 1 2024
DUI:    16.0415/IJARIIE-22452
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Lina MulyaniUniversitas Islam Bandung
MuhardiUniversitas Islam Bandung
Subhan Perkasa SumadilagaUniversitas Islam Bandung

Abstract

Management
Customer-based brand equity, brand image, healthcare, service quality
In the multifaceted realm of healthcare, where the complexities are as diverse as the myriad needs of the diverse patient population, the cultivation of a robust culture centered on service quality is paramount. It becomes the lifeblood that nourishes the organizational ecosystem, fostering an environment where every facet of the institution is attuned to the pursuit of excellence. This meticulously designed research methodology aims to provide a robust foundation for examining the intricate relationships between service quality, brand image, and customer-based brand equity. By employing quantitative analysis techniques and ensuring a comprehensive sampling strategy, the study seeks to contribute valuable insights to the existing body of knowledge in the field. The research methodology employed in this study adopts a descriptive verification approach, specifically utilizing a quantitative framework. Primary data for this research is obtained through the distribution of questionnaires to respondents, complemented by secondary data sourced from pertinent literature and institutional documents relevant to the study's focus. This analytical technique serves to gauge the extent of the impact of service quality and brand image on customer-based brand equity, both in isolation and in conjunction. The selection of linear regression analysis aligns with the researcher's hypothesized relationships between the variables, namely service quality (X1) and brand image (X2) in relation to customer-based brand equity (Y). The results of the study reveal that the service quality at Cibabat Regional Hospital is currently classified as "quite good," with specific areas identified for improvement, particularly in health workers' responsiveness and relationship-building with patients. The brand image is generally perceived as "quite good," but concerns exist regarding the perceived high cost of treatment and alignment with patient expectations. The overall customer-based brand equity (CBBE) tends to be positive, yet there are opportunities for improvement, especially in addressing patient perceptions of service quality, professionalism among health workers, and responsiveness to patient and family input. In conclusion, while the hospital has achieved a commendable status, targeted enhancements are needed to further elevate the overall patient experience and satisfaction.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Lina Mulyani, Muhardi, and Subhan Perkasa Sumadilaga. "THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 1 2024 Page 461-468
MLA Lina Mulyani, Muhardi, and Subhan Perkasa Sumadilaga. "THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY." International Journal Of Advance Research And Innovative Ideas In Education 10.1(2024) : 461-468.
APA Lina Mulyani, Muhardi, & Subhan Perkasa Sumadilaga. (2024). THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY. International Journal Of Advance Research And Innovative Ideas In Education, 10(1), 461-468.
Chicago Lina Mulyani, Muhardi, and Subhan Perkasa Sumadilaga. "THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 1 (2024) : 461-468.
Oxford Lina Mulyani, Muhardi, and Subhan Perkasa Sumadilaga. 'THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 1, 2024, p. 461-468. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/THE_INFLUENCE_OF_SERVICE_QUALITY_AND_BRAND_IMAGE_ON_CUSTOMER_BASED_BRAND_EQUITY_ijariie22452.pdf (Accessed : 27 January 2024).
Harvard Lina Mulyani, Muhardi, and Subhan Perkasa Sumadilaga. (2024) 'THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY', International Journal Of Advance Research And Innovative Ideas In Education, 10(1), pp. 461-468IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/THE_INFLUENCE_OF_SERVICE_QUALITY_AND_BRAND_IMAGE_ON_CUSTOMER_BASED_BRAND_EQUITY_ijariie22452.pdf (Accessed : 27 January 2024)
IEEE Lina Mulyani, Muhardi, and Subhan Perkasa Sumadilaga, "THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 1, pp. 461-468, Jan-Feb 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/THE_INFLUENCE_OF_SERVICE_QUALITY_AND_BRAND_IMAGE_ON_CUSTOMER_BASED_BRAND_EQUITY_ijariie22452.pdf [Accessed : 27 January 2024].
Turabian Lina Mulyani, Muhardi, and Subhan Perkasa Sumadilaga. "THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 1 (27 January 2024).
Vancouver Lina Mulyani, Muhardi, and Subhan Perkasa Sumadilaga. THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER-BASED BRAND EQUITY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : 27 January 2024]; 10(1) : 461-468. Available from: https://ijariie.com/AdminUploadPdf/THE_INFLUENCE_OF_SERVICE_QUALITY_AND_BRAND_IMAGE_ON_CUSTOMER_BASED_BRAND_EQUITY_ijariie22452.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 1/27/2024 1:08:08 AM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
LABORATORY SERVICE PERFORMANCE MAPPING WITH SWOT ANALYSIS (CASE STUDY AT JAMPANGKULON SUKABUMI REGIONAL HOSPITAL)management HospitalYus Yus Budiman Download
A study on business practises at "Atlas Exports Enterprises" - KarurManagementMegavarthini.N Download
THE EFFECT OF PHYSICAL WORK ENVIRONMENT AND PSYCHOLOGICAL WORK ENVIRONMENT ON NURSES' JOB SATISFACTION (SURVEY AT MENTAL HOSPITAL OF WEST JAVA PROVINCE)management HospitalPebri Riansyah Claudio Lodra Malhotra Download
Strategic Management Practices and Performance of State-Owned Corporations: A Study in National Housing Corporation, KenyaMANAGEMENT Josiah Mulei Kasamu Download
THE INFLUENCE OF DIGITAL MARKETING AND POINT OF PURCHASE MARKETING TOWARDS CUSTOMER EXPERIENCE (CASE STUDY OF PATIENTS AT EDELWEISS HOSPITAL, BANDUNG CITY)management HospitalEldy Muhammad Noor Download
ANALYSIS OF HOSPITAL PREPAREDNESS IN DEALING WITH NATURAL DISASTERS BASED ON THE HOSPITAL SAFETY INDEX (HSI) (CASE STUDY AT CIDERES REGIONAL HOSPITAL)management HospitalGita Parameswara Putri Download
Understanding Consumer Attitudes and Satisfaction with Organic Farm ProductsManagementNavdeep Banger Download
Moonlighting as a Financial Stability Strategy: Perspectives from IT Sector EmployeesManagementArnneka Download
Organizational Change Approach: Reasons and Strategies of Managing Employee Resistance to ChangeManagementRabiu Iliya Download
TARAKI: Think and Arrange , Read and Acquire knowledge through Interactive gamesEducationROSENDA ALICWAS BERRY Download
THE IMPACT OF PATIENT SAFETY INITIATIVES AND MANAGEMENT INFORMATION SYSTEMS ON INPATIENT SERVICE QUALITY IN SUKABUMI CITY HOSPITALSManagement, Healthcare, Information TechnologyIsa Narisa Download
BEYOND PHYSICAL BOUNDARIES: EVOLVING MANAGERIAL PRACTICES IN THE AGE OF TELECOMMUTINGManagementJOUAD Abir Download
DESIGNING A DRUG DISTRIBUTION MANAGEMENT INFORMATION SYSTEM FOR PT TIGA A IN BANDUNG USING THE WATERFALL METHODManagement, Economy, HealthcarePranur Setiandi Download
The Influence of Brand Image and Product Quality on Consumer Behavior towards Durable GoodsManagement Dr. Mamta Shah Download
Analyzing Investor Attitudes and Preferences towards Mutual FundsManagement Dr. Mamta Shah Download
12