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Title: :  Successful digital transformation strategies in Global Business: A case Study on Unilever
PaperId: :  22495
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 1 2024
DUI:    16.0415/IJARIIE-22495
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Md Mohibur Rahman Moulvibazar Government College, Moulvibazar
Md Alamgir MiahInternational American University, Los Angeles
Kazi Bushra SiddiqaInternational American University, Los Angeles
Shuchona Malek OrthiWestcliff University, Irvine

Abstract

Business Analytics
Digital Transformation, Global Business, Sustainability, Data-driven Marketing, Social Media Engagement, Brand Loyalty, Unilever, Dove, Environmental Responsibility
Unilever has successfully conquered the process of digital transformation by prioritizing data-driven insights and sustainability. The business fosters a smooth omnichannel presence, incorporates sustainability into its brand story, and personalizes consumer experiences using artificial intelligence and analytics. Through social media, this data-centric strategy fosters brand connection and loyalty. Dove's digital marketing strategies, such as "Real Beauty" and "Self-Esteem Project," encourage diversity and question unattainable beauty standards in order to foster brand loyalty based on common values. These programs show how technology may be used to achieve both corporate goals and beneficial social effects. Unilever's digital transformation highlights the value of incorporating data-driven marketing, sustainability, and transparency in digital tools, and it provides other multinational corporations with a road map to success in the dynamic marketplace.

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IJARIIE Md Mohibur Rahman , Md Alamgir Miah, Kazi Bushra Siddiqa, and Shuchona Malek Orthi. "Successful digital transformation strategies in Global Business: A case Study on Unilever" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 1 2024 Page 774-788
MLA Md Mohibur Rahman , Md Alamgir Miah, Kazi Bushra Siddiqa, and Shuchona Malek Orthi. "Successful digital transformation strategies in Global Business: A case Study on Unilever." International Journal Of Advance Research And Innovative Ideas In Education 10.1(2024) : 774-788.
APA Md Mohibur Rahman , Md Alamgir Miah, Kazi Bushra Siddiqa, & Shuchona Malek Orthi. (2024). Successful digital transformation strategies in Global Business: A case Study on Unilever. International Journal Of Advance Research And Innovative Ideas In Education, 10(1), 774-788.
Chicago Md Mohibur Rahman , Md Alamgir Miah, Kazi Bushra Siddiqa, and Shuchona Malek Orthi. "Successful digital transformation strategies in Global Business: A case Study on Unilever." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 1 (2024) : 774-788.
Oxford Md Mohibur Rahman , Md Alamgir Miah, Kazi Bushra Siddiqa, and Shuchona Malek Orthi. 'Successful digital transformation strategies in Global Business: A case Study on Unilever', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 1, 2024, p. 774-788. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Successful_digital_transformation_strategies_in_Global_Business___A_case_Study_on_Unilever_ijariie22495.pdf (Accessed : 30 June 2024).
Harvard Md Mohibur Rahman , Md Alamgir Miah, Kazi Bushra Siddiqa, and Shuchona Malek Orthi. (2024) 'Successful digital transformation strategies in Global Business: A case Study on Unilever', International Journal Of Advance Research And Innovative Ideas In Education, 10(1), pp. 774-788IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Successful_digital_transformation_strategies_in_Global_Business___A_case_Study_on_Unilever_ijariie22495.pdf (Accessed : 30 June 2024)
IEEE Md Mohibur Rahman , Md Alamgir Miah, Kazi Bushra Siddiqa, and Shuchona Malek Orthi, "Successful digital transformation strategies in Global Business: A case Study on Unilever," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 1, pp. 774-788, Jan-Feb 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/Successful_digital_transformation_strategies_in_Global_Business___A_case_Study_on_Unilever_ijariie22495.pdf [Accessed : 30 June 2024].
Turabian Md Mohibur Rahman , Md Alamgir Miah, Kazi Bushra Siddiqa, and Shuchona Malek Orthi. "Successful digital transformation strategies in Global Business: A case Study on Unilever." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 1 (30 June 2024).
Vancouver Md Mohibur Rahman , Md Alamgir Miah, Kazi Bushra Siddiqa, and Shuchona Malek Orthi. Successful digital transformation strategies in Global Business: A case Study on Unilever. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : 30 June 2024]; 10(1) : 774-788. Available from: https://ijariie.com/AdminUploadPdf/Successful_digital_transformation_strategies_in_Global_Business___A_case_Study_on_Unilever_ijariie22495.pdf
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