Call for Papers:Vol.10 Issue.6

Submission
Last date		 30-Dec-2024
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-10,Issue-6. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR
PaperId: :  3324
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 6 2016
DUI:    16.0415/IJARIIE-3324
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Ms Anshu Singh ChoudharyAmity School of Fashion Design & Technology

Abstract

Textile, retail, consumers
Visual merchandising, buying behaviour, retailers, consumer
The arena of Visual merchandising is moving very fast in the Indian retail sector making its presence both nationally & internationally. Several consumers think they only purchase products when they go shopping, however time and time again they purchase the experience of shopping as well. The experience of shopping is highly influenced by the visual merchandising displays presented in the store. Apparel retailers, especially, place more importance on visual merchandising to differentiate their offerings from others’. The way products are displayed and promoted in apparel retail stores can have a vast impact on consumer responses and how much merchandise the retailer sells. Through this research a deeper understanding about the impact of visual merchandising on consumer buying behaviour in shopping centre fashion stores can be studied. The main objective of this paper is to study the influence of visual merchandising, especially the one related to the shop-windows, on consumer buying behaviour. The way products are displayed and promoted in apparel retail stores can have a vast impact on consumer responses and how much merchandise the retailer sells. The results of this research will mainly demonstrate the differences not only in the store attributes valued by consumers but also in consumer buying behaviour according to the merchandising techniques used.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Ms Anshu Singh Choudhary. "THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 6 2016 Page 347-354
MLA Ms Anshu Singh Choudhary. "THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR." International Journal Of Advance Research And Innovative Ideas In Education 2.6(2016) : 347-354.
APA Ms Anshu Singh Choudhary. (2016). THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR. International Journal Of Advance Research And Innovative Ideas In Education, 2(6), 347-354.
Chicago Ms Anshu Singh Choudhary. "THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 6 (2016) : 347-354.
Oxford Ms Anshu Singh Choudhary. 'THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 6, 2016, p. 347-354. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_VISUAL_MERCHANDISING_ON_CONSUMER_BEHAVIOUR_ijariie3324.pdf (Accessed : 09 October 2022).
Harvard Ms Anshu Singh Choudhary. (2016) 'THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR', International Journal Of Advance Research And Innovative Ideas In Education, 2(6), pp. 347-354IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_VISUAL_MERCHANDISING_ON_CONSUMER_BEHAVIOUR_ijariie3324.pdf (Accessed : 09 October 2022)
IEEE Ms Anshu Singh Choudhary, "THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 6, pp. 347-354, Nov-Dec 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_VISUAL_MERCHANDISING_ON_CONSUMER_BEHAVIOUR_ijariie3324.pdf [Accessed : 09 October 2022].
Turabian Ms Anshu Singh Choudhary. "THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 6 (09 October 2022).
Vancouver Ms Anshu Singh Choudhary. THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : 09 October 2022]; 2(6) : 347-354. Available from: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_VISUAL_MERCHANDISING_ON_CONSUMER_BEHAVIOUR_ijariie3324.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 10/9/2022 6:18:30 AM

Save in Google Drive

Similar-Paper