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Title: :  THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR
PaperId: :  3324
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 6 2016
DUI:    16.0415/IJARIIE-3324
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Ms Anshu Singh ChoudharyAmity School of Fashion Design & Technology

Abstract

Textile, retail, consumers
Visual merchandising, buying behaviour, retailers, consumer
The arena of Visual merchandising is moving very fast in the Indian retail sector making its presence both nationally & internationally. Several consumers think they only purchase products when they go shopping, however time and time again they purchase the experience of shopping as well. The experience of shopping is highly influenced by the visual merchandising displays presented in the store. Apparel retailers, especially, place more importance on visual merchandising to differentiate their offerings from others’. The way products are displayed and promoted in apparel retail stores can have a vast impact on consumer responses and how much merchandise the retailer sells. Through this research a deeper understanding about the impact of visual merchandising on consumer buying behaviour in shopping centre fashion stores can be studied. The main objective of this paper is to study the influence of visual merchandising, especially the one related to the shop-windows, on consumer buying behaviour. The way products are displayed and promoted in apparel retail stores can have a vast impact on consumer responses and how much merchandise the retailer sells. The results of this research will mainly demonstrate the differences not only in the store attributes valued by consumers but also in consumer buying behaviour according to the merchandising techniques used.

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IJARIIE Ms Anshu Singh Choudhary. "THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 6 2016 Page 347-354
MLA Ms Anshu Singh Choudhary. "THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR." International Journal Of Advance Research And Innovative Ideas In Education 2.6(2016) : 347-354.
APA Ms Anshu Singh Choudhary. (2016). THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR. International Journal Of Advance Research And Innovative Ideas In Education, 2(6), 347-354.
Chicago Ms Anshu Singh Choudhary. "THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 6 (2016) : 347-354.
Oxford Ms Anshu Singh Choudhary. 'THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 6, 2016, p. 347-354. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_VISUAL_MERCHANDISING_ON_CONSUMER_BEHAVIOUR_ijariie3324.pdf (Accessed : 09 October 2022).
Harvard Ms Anshu Singh Choudhary. (2016) 'THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR', International Journal Of Advance Research And Innovative Ideas In Education, 2(6), pp. 347-354IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_VISUAL_MERCHANDISING_ON_CONSUMER_BEHAVIOUR_ijariie3324.pdf (Accessed : 09 October 2022)
IEEE Ms Anshu Singh Choudhary, "THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 6, pp. 347-354, Nov-Dec 2016. [Online]. Available: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_VISUAL_MERCHANDISING_ON_CONSUMER_BEHAVIOUR_ijariie3324.pdf [Accessed : 09 October 2022].
Turabian Ms Anshu Singh Choudhary. "THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 6 (09 October 2022).
Vancouver Ms Anshu Singh Choudhary. THE EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOUR. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : 09 October 2022]; 2(6) : 347-354. Available from: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_VISUAL_MERCHANDISING_ON_CONSUMER_BEHAVIOUR_ijariie3324.pdf
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