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Title: :  Examining Consumer Behaviour in Shopping Malls: A Comprehensive Narrative Review
PaperId: :  22562
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 1 2024
DUI:    16.0415/IJARIIE-22562
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Vineeta AhujaBaba Mastnath University, Rohtak
Megha NiroliaBaba Mastnath University, Rohtak

Abstract

Commerce
shopping malls, consumer behaviour, influencing factors
The purpose of the study is to recognize the factors that influence the consumer behaviour towards shopping malls. Along with, this study endeavours have been made to investigate different components which influence the consumer behaviour towards shopping mall. This literature review found the consumer preferences towards shopping mall. Customers do not go shopping mall only for shopping but also for entertainment and most of customers go to the shopping malls and superstores because they were conveniently located near their homes and places of employment, offer facilities, provide convenient hours, had little crowding while shopping, and offer everything they need. Different studies denote that there are numerous factors that attract the customers towards shopping mall. This study also suggest that consumers like shopping malls over other retail layouts due to their one-roof configurations. After re-examining of 10 papers on consumer behaviour towards shopping mall researcher, has recognized that shopping environment, ease of shopping, availability of different products, showbiz offered at malls, parking facility, good product quality, store layout, gym and spa facility, discount, and sales promotion are the factors that convince the customers to visit shopping malls for shopping and entertainment. Consumer buying behaviour towards shopping malls has been showing positive attitude in the previous study.

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IJARIIE Dr. Vineeta Ahuja, and Megha Nirolia. "Examining Consumer Behaviour in Shopping Malls: A Comprehensive Narrative Review" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 1 2024 Page 1119-1124
MLA Dr. Vineeta Ahuja, and Megha Nirolia. "Examining Consumer Behaviour in Shopping Malls: A Comprehensive Narrative Review." International Journal Of Advance Research And Innovative Ideas In Education 10.1(2024) : 1119-1124.
APA Dr. Vineeta Ahuja, & Megha Nirolia. (2024). Examining Consumer Behaviour in Shopping Malls: A Comprehensive Narrative Review. International Journal Of Advance Research And Innovative Ideas In Education, 10(1), 1119-1124.
Chicago Dr. Vineeta Ahuja, and Megha Nirolia. "Examining Consumer Behaviour in Shopping Malls: A Comprehensive Narrative Review." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 1 (2024) : 1119-1124.
Oxford Dr. Vineeta Ahuja, and Megha Nirolia. 'Examining Consumer Behaviour in Shopping Malls: A Comprehensive Narrative Review', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 1, 2024, p. 1119-1124. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Examining_Consumer_Behaviour_in_Shopping_Malls__A_Comprehensive_Narrative_Review_ijariie22562.pdf (Accessed : ).
Harvard Dr. Vineeta Ahuja, and Megha Nirolia. (2024) 'Examining Consumer Behaviour in Shopping Malls: A Comprehensive Narrative Review', International Journal Of Advance Research And Innovative Ideas In Education, 10(1), pp. 1119-1124IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Examining_Consumer_Behaviour_in_Shopping_Malls__A_Comprehensive_Narrative_Review_ijariie22562.pdf (Accessed : )
IEEE Dr. Vineeta Ahuja, and Megha Nirolia, "Examining Consumer Behaviour in Shopping Malls: A Comprehensive Narrative Review," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 1, pp. 1119-1124, Jan-Feb 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/Examining_Consumer_Behaviour_in_Shopping_Malls__A_Comprehensive_Narrative_Review_ijariie22562.pdf [Accessed : ].
Turabian Dr. Vineeta Ahuja, and Megha Nirolia. "Examining Consumer Behaviour in Shopping Malls: A Comprehensive Narrative Review." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 1 ().
Vancouver Dr. Vineeta Ahuja, and Megha Nirolia. Examining Consumer Behaviour in Shopping Malls: A Comprehensive Narrative Review. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(1) : 1119-1124. Available from: https://ijariie.com/AdminUploadPdf/Examining_Consumer_Behaviour_in_Shopping_Malls__A_Comprehensive_Narrative_Review_ijariie22562.pdf
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