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Title: :  A Study on End-to-End Sales Process of SaaS Tool in IT Industry
PaperId: :  22990
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 2 2024
DUI:    16.0415/IJARIIE-22990
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Priyanka RM. Kumarasamy College of Engineering
Mrs. Santhiya AM. Kumarasamy College of Engineering

Abstract

Management
SaaS Tool, Sales, Customer
This study explores the end-to-end sales process of a SaaS tool in the dynamic business environment of today. This process is critical for optimizing market penetration and maintaining operations in the fiercely competitive and quickly expanding SaaS industry. This study investigates the end-to-end sales process of a Software as a Service (SaaS) tool, analyzing data from a sample size of 120 respondents using descriptive statistics, chi-square tests, and correlation analyses. The findings reveal insights into various aspects of the sales journey and their relationship with customer satisfaction and loyalty. Descriptive statistics show that a majority of respondents are male, with a significant portion falling below 25 years old and holding undergraduate qualifications. Key findings include agreement on factors such as the clarity of online demos and the effectiveness of communication channels. Chi-square tests suggest a significant relationship between age and the clarity of the sales process, while gender does not significantly impact word-of-mouth recommendations. Correlation analyses unveil several significant relationships. Notably, there is a low but statistically significant correlation between user-friendly navigation and clear online demos. Additionally, a strong correlation exists between satisfactory data accuracy and a clear sales process. Furthermore, correlations highlight the importance of promised service in fostering collaboration and teamwork during the sales process. Additionally, a moderate correlation suggests that personal attention from company employees influences the likelihood of sellers switching tools. Overall, these findings underscore the significance of clear communication, reliable service, and personalized attention in optimizing the SaaS sales process. They offer valuable insights for SaaS providers to enhance their strategies, improve customer experiences, and foster long-term relationships in a competitive marketplace.

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IJARIIE Priyanka R, and Mrs. Santhiya A. "A Study on End-to-End Sales Process of SaaS Tool in IT Industry" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 2 2024 Page 1787-1794
MLA Priyanka R, and Mrs. Santhiya A. "A Study on End-to-End Sales Process of SaaS Tool in IT Industry." International Journal Of Advance Research And Innovative Ideas In Education 10.2(2024) : 1787-1794.
APA Priyanka R, & Mrs. Santhiya A. (2024). A Study on End-to-End Sales Process of SaaS Tool in IT Industry. International Journal Of Advance Research And Innovative Ideas In Education, 10(2), 1787-1794.
Chicago Priyanka R, and Mrs. Santhiya A. "A Study on End-to-End Sales Process of SaaS Tool in IT Industry." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 2 (2024) : 1787-1794.
Oxford Priyanka R, and Mrs. Santhiya A. 'A Study on End-to-End Sales Process of SaaS Tool in IT Industry', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 2, 2024, p. 1787-1794. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_Study_on_End_to_End_Sales_Process_of_SaaS_Tool_in_IT_Industry_ijariie22990.pdf (Accessed : ).
Harvard Priyanka R, and Mrs. Santhiya A. (2024) 'A Study on End-to-End Sales Process of SaaS Tool in IT Industry', International Journal Of Advance Research And Innovative Ideas In Education, 10(2), pp. 1787-1794IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_Study_on_End_to_End_Sales_Process_of_SaaS_Tool_in_IT_Industry_ijariie22990.pdf (Accessed : )
IEEE Priyanka R, and Mrs. Santhiya A, "A Study on End-to-End Sales Process of SaaS Tool in IT Industry," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 2, pp. 1787-1794, Mar-App 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_Study_on_End_to_End_Sales_Process_of_SaaS_Tool_in_IT_Industry_ijariie22990.pdf [Accessed : ].
Turabian Priyanka R, and Mrs. Santhiya A. "A Study on End-to-End Sales Process of SaaS Tool in IT Industry." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 2 ().
Vancouver Priyanka R, and Mrs. Santhiya A. A Study on End-to-End Sales Process of SaaS Tool in IT Industry. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(2) : 1787-1794. Available from: https://ijariie.com/AdminUploadPdf/A_Study_on_End_to_End_Sales_Process_of_SaaS_Tool_in_IT_Industry_ijariie22990.pdf
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