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Title: :  A STUDY ON PERCEPTION, BUYING BEHAVIOR AND SATISFACTION LEVEL TOWARDS LUXURY CARS IN COIMBATORE CITY.
PaperId: :  23118
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 2 2024
DUI:    16.0415/IJARIIE-23118
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr.T.VasumathiDr.N.G.P.Arts and Science College.
Sri Aravinth.RDr.N.G.P.Arts and Science College.
Sivanandh.G.UDr.N.G.P.Arts and Science College.

Abstract

International Business
perception, luxury cars, buying behavior, satisfaction level, Coimbatore city
The luxury car market is primarily favored by the social elite, drawn to these vehicles for their comfort, features, and premium materials. Serving as status symbols, luxury cars signify success and affluence. Over the past decade, the luxury car segment has witnessed substantial growth, with German brands like BMW and Audi focusing on combining luxury with competitive pricing. Volvo and Mercedes-Benz prioritize safety and comfort. In India, the luxury car market has seen a surge in demand, with prices starting at 40 lakhs. Factors such as improved road infrastructure, government incentives, and foreign direct investment have contributed to this growth. The paper explores customer satisfaction levels and buying behavior in the luxury car segment, considering brand image, marketing strategies, and service quality. Additionally, it delves into the impact of social media and advertisements, emphasizing the role they play in attracting customers. The presence of numerous brands and the competitive market necessitate a focus on customer satisfaction. The study concludes that, in the current market trend, luxury cars are not merely vehicles but emotional investments that reflect the evolving preferences and passions of customers. In the dynamic evolution of the luxury car market, customer satisfaction emerges as a critical aspect, entwined with elements such as brand image, service quality, and marketing approaches. The expansion of India's luxury car segment is driven by a growing young population, the economic impact of the IT sector, and consumer passion. The sustained allure of luxury cars is bolstered by niche marketing, digital promotion on social media, and a commitment to safety standards. The study emphasizes the need to strike a balance between demand and supply to cultivate a strong brand image in this fiercely competitive market.

Citations

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IJARIIE Dr.T.Vasumathi, Sri Aravinth.R, and Sivanandh.G.U. "A STUDY ON PERCEPTION, BUYING BEHAVIOR AND SATISFACTION LEVEL TOWARDS LUXURY CARS IN COIMBATORE CITY." International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 2 2024 Page 2714-2718
MLA Dr.T.Vasumathi, Sri Aravinth.R, and Sivanandh.G.U. "A STUDY ON PERCEPTION, BUYING BEHAVIOR AND SATISFACTION LEVEL TOWARDS LUXURY CARS IN COIMBATORE CITY.." International Journal Of Advance Research And Innovative Ideas In Education 10.2(2024) : 2714-2718.
APA Dr.T.Vasumathi, Sri Aravinth.R, & Sivanandh.G.U. (2024). A STUDY ON PERCEPTION, BUYING BEHAVIOR AND SATISFACTION LEVEL TOWARDS LUXURY CARS IN COIMBATORE CITY.. International Journal Of Advance Research And Innovative Ideas In Education, 10(2), 2714-2718.
Chicago Dr.T.Vasumathi, Sri Aravinth.R, and Sivanandh.G.U. "A STUDY ON PERCEPTION, BUYING BEHAVIOR AND SATISFACTION LEVEL TOWARDS LUXURY CARS IN COIMBATORE CITY.." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 2 (2024) : 2714-2718.
Oxford Dr.T.Vasumathi, Sri Aravinth.R, and Sivanandh.G.U. 'A STUDY ON PERCEPTION, BUYING BEHAVIOR AND SATISFACTION LEVEL TOWARDS LUXURY CARS IN COIMBATORE CITY.', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 2, 2024, p. 2714-2718. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_ON_PERCEPTION__BUYING_BEHAVIOR_AND_SATISFACTION_LEVEL_TOWARDS_LUXURY_CARS_IN_COIMBATORE_CITY__ijariie23118.pdf (Accessed : ).
Harvard Dr.T.Vasumathi, Sri Aravinth.R, and Sivanandh.G.U. (2024) 'A STUDY ON PERCEPTION, BUYING BEHAVIOR AND SATISFACTION LEVEL TOWARDS LUXURY CARS IN COIMBATORE CITY.', International Journal Of Advance Research And Innovative Ideas In Education, 10(2), pp. 2714-2718IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_PERCEPTION__BUYING_BEHAVIOR_AND_SATISFACTION_LEVEL_TOWARDS_LUXURY_CARS_IN_COIMBATORE_CITY__ijariie23118.pdf (Accessed : )
IEEE Dr.T.Vasumathi, Sri Aravinth.R, and Sivanandh.G.U, "A STUDY ON PERCEPTION, BUYING BEHAVIOR AND SATISFACTION LEVEL TOWARDS LUXURY CARS IN COIMBATORE CITY.," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 2, pp. 2714-2718, Mar-App 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_PERCEPTION__BUYING_BEHAVIOR_AND_SATISFACTION_LEVEL_TOWARDS_LUXURY_CARS_IN_COIMBATORE_CITY__ijariie23118.pdf [Accessed : ].
Turabian Dr.T.Vasumathi, Sri Aravinth.R, and Sivanandh.G.U. "A STUDY ON PERCEPTION, BUYING BEHAVIOR AND SATISFACTION LEVEL TOWARDS LUXURY CARS IN COIMBATORE CITY.." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 2 ().
Vancouver Dr.T.Vasumathi, Sri Aravinth.R, and Sivanandh.G.U. A STUDY ON PERCEPTION, BUYING BEHAVIOR AND SATISFACTION LEVEL TOWARDS LUXURY CARS IN COIMBATORE CITY.. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(2) : 2714-2718. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_PERCEPTION__BUYING_BEHAVIOR_AND_SATISFACTION_LEVEL_TOWARDS_LUXURY_CARS_IN_COIMBATORE_CITY__ijariie23118.pdf
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