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Title: :  THE INTERSECTION OF TRADEMARK LAW AND E-COMMERCE IN INDIA: A STUDY OF ONLINE BRAND PROTECTION
PaperId: :  23392
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 2 2024
DUI:    16.0415/IJARIIE-23392
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Sonalika GuptaAMITY UNIVERSIRTY LKO
Ms.Malobika BoseAMITY UNIVERSIRTY LKO

Abstract

law
Trademark Law, E-Commerce, India, Online Brand Protection, Trademark Infringement, Brand Dilution
This paper explores the critical intersection of trademark law and e-commerce within the Indian context, focusing on online brand protection. Trademarks serve as essential assets in the digital marketplace, enabling businesses to establish distinct identities, safeguard intellectual property, and foster consumer trust. Through an examination of India's trademark legal framework, including the Trade Marks Act, 1999, the study delves into the registration process and enforcement mechanisms available to protect trademarks in online commerce. It further investigates the role of the judiciary in upholding trademark rights, emphasizing the importance of legal remedies in combating infringement and passing off. Additionally, the paper explores the strategic significance of trademarks in e-commerce, highlighting their role in building brand identity, preventing counterfeiting, and facilitating global expansion. By analyzing the interplay between trademark law and e-commerce dynamics, this research aims to provide insights into effective strategies for online brand protection in the Indian market.

Citations

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IJARIIE Sonalika Gupta, and Ms.Malobika Bose. "THE INTERSECTION OF TRADEMARK LAW AND E-COMMERCE IN INDIA: A STUDY OF ONLINE BRAND PROTECTION" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 2 2024 Page 4599-4610
MLA Sonalika Gupta, and Ms.Malobika Bose. "THE INTERSECTION OF TRADEMARK LAW AND E-COMMERCE IN INDIA: A STUDY OF ONLINE BRAND PROTECTION." International Journal Of Advance Research And Innovative Ideas In Education 10.2(2024) : 4599-4610.
APA Sonalika Gupta, & Ms.Malobika Bose. (2024). THE INTERSECTION OF TRADEMARK LAW AND E-COMMERCE IN INDIA: A STUDY OF ONLINE BRAND PROTECTION. International Journal Of Advance Research And Innovative Ideas In Education, 10(2), 4599-4610.
Chicago Sonalika Gupta, and Ms.Malobika Bose. "THE INTERSECTION OF TRADEMARK LAW AND E-COMMERCE IN INDIA: A STUDY OF ONLINE BRAND PROTECTION." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 2 (2024) : 4599-4610.
Oxford Sonalika Gupta, and Ms.Malobika Bose. 'THE INTERSECTION OF TRADEMARK LAW AND E-COMMERCE IN INDIA: A STUDY OF ONLINE BRAND PROTECTION', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 2, 2024, p. 4599-4610. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/THE_INTERSECTION_OF_TRADEMARK_LAW_AND_E_COMMERCE_IN_INDIA__A_STUDY_OF_ONLINE_BRAND_PROTECTION_ijariie23392.pdf (Accessed : 05 March 2025).
Harvard Sonalika Gupta, and Ms.Malobika Bose. (2024) 'THE INTERSECTION OF TRADEMARK LAW AND E-COMMERCE IN INDIA: A STUDY OF ONLINE BRAND PROTECTION', International Journal Of Advance Research And Innovative Ideas In Education, 10(2), pp. 4599-4610IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/THE_INTERSECTION_OF_TRADEMARK_LAW_AND_E_COMMERCE_IN_INDIA__A_STUDY_OF_ONLINE_BRAND_PROTECTION_ijariie23392.pdf (Accessed : 05 March 2025)
IEEE Sonalika Gupta, and Ms.Malobika Bose, "THE INTERSECTION OF TRADEMARK LAW AND E-COMMERCE IN INDIA: A STUDY OF ONLINE BRAND PROTECTION," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 2, pp. 4599-4610, Mar-App 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/THE_INTERSECTION_OF_TRADEMARK_LAW_AND_E_COMMERCE_IN_INDIA__A_STUDY_OF_ONLINE_BRAND_PROTECTION_ijariie23392.pdf [Accessed : 05 March 2025].
Turabian Sonalika Gupta, and Ms.Malobika Bose. "THE INTERSECTION OF TRADEMARK LAW AND E-COMMERCE IN INDIA: A STUDY OF ONLINE BRAND PROTECTION." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 2 (05 March 2025).
Vancouver Sonalika Gupta, and Ms.Malobika Bose. THE INTERSECTION OF TRADEMARK LAW AND E-COMMERCE IN INDIA: A STUDY OF ONLINE BRAND PROTECTION. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : 05 March 2025]; 10(2) : 4599-4610. Available from: https://ijariie.com/AdminUploadPdf/THE_INTERSECTION_OF_TRADEMARK_LAW_AND_E_COMMERCE_IN_INDIA__A_STUDY_OF_ONLINE_BRAND_PROTECTION_ijariie23392.pdf
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