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Title: :  A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City
PaperId: :  23901
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 3 2024
DUI:    16.0415/IJARIIE-23901
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. G. IlakkiaDr. N. G. P Arts and Science College
Nithya Sri SDr. N. G. P Arts and Science College

Abstract

Marketing
Online Shopping, Customer, Customer Satisfaction, Amazon
Online shopping is the process of buying goods through online with various websites and E – commerce platform. This online platform provides 24/7 services to the users. Customer can buy anything such as books, household's product, Cosmetics, dresses, electronics and gadgets etc from online. With the advancement of technologies and innovation, the marketing strategies of the business as well as purchasing behaviour of the consumer are changed over to online. The online shopping among the customers is increased rapidly after the COVID – 19 pandemics. Amazon is the multinational e - retailers company mainly focusing on selling products and services to the customers through online. The research study analysed primary and secondary data to determine the customer satisfaction towards online shopping with Amazon. The primary data has been collected from 150 respondents. These data were processed and analysed using various statistical tools. Descriptive research design is used for the study. This study mainly focused on the purchasing pattern of the customers; satisfaction level of the customer of Amazon.

Citations

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IJARIIE Dr. G. Ilakkia, and Nithya Sri S. "A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 3 2024 Page 2917-2924
MLA Dr. G. Ilakkia, and Nithya Sri S. "A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City." International Journal Of Advance Research And Innovative Ideas In Education 10.3(2024) : 2917-2924.
APA Dr. G. Ilakkia, & Nithya Sri S. (2024). A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City. International Journal Of Advance Research And Innovative Ideas In Education, 10(3), 2917-2924.
Chicago Dr. G. Ilakkia, and Nithya Sri S. "A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 3 (2024) : 2917-2924.
Oxford Dr. G. Ilakkia, and Nithya Sri S. 'A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 3, 2024, p. 2917-2924. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_Study_on_Customer_Satisfaction_towards_Online_Shopping_with_Amazon_with_Special_reference_to_Coimbatore_City_ijariie23901.pdf (Accessed : 27 May 2024).
Harvard Dr. G. Ilakkia, and Nithya Sri S. (2024) 'A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City', International Journal Of Advance Research And Innovative Ideas In Education, 10(3), pp. 2917-2924IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_Study_on_Customer_Satisfaction_towards_Online_Shopping_with_Amazon_with_Special_reference_to_Coimbatore_City_ijariie23901.pdf (Accessed : 27 May 2024)
IEEE Dr. G. Ilakkia, and Nithya Sri S, "A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 3, pp. 2917-2924, May-Jun 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_Study_on_Customer_Satisfaction_towards_Online_Shopping_with_Amazon_with_Special_reference_to_Coimbatore_City_ijariie23901.pdf [Accessed : 27 May 2024].
Turabian Dr. G. Ilakkia, and Nithya Sri S. "A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 3 (27 May 2024).
Vancouver Dr. G. Ilakkia, and Nithya Sri S. A Study on Customer Satisfaction towards Online Shopping with Amazon with Special reference to Coimbatore City. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : 27 May 2024]; 10(3) : 2917-2924. Available from: https://ijariie.com/AdminUploadPdf/A_Study_on_Customer_Satisfaction_towards_Online_Shopping_with_Amazon_with_Special_reference_to_Coimbatore_City_ijariie23901.pdf
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