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Title: :  ANALYZING CONSUMER AWARENESS AND PREFERENCES IN DRIVING DEMAND FOR CERTIFIED B-CORPS' SUSTAINABLE PRODUCTS/SERVICES IN INDIA
PaperId: :  24144
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 3 2024
DUI:    16.0415/IJARIIE-24144
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Anurodh GodhaVardhman Mahaveer Open University, Kota
Priyanka GargVardhman Mahaveer Open University, Kota

Abstract

Commerce
Certified B Corps, consumer awareness, consumer preferences, sustainable products, transparency, Indian market.
Environmental concerns progressively influence consumer behavior and business strategies in the current global economy. As concerns such as resource depletion and climate change escalate, consumers have the ability to significantly influence whether these issues are exacerbated or mitigated by their purchasing decisions. The aim of this study is to investigate the influence of consumer preferences, awareness, and perceptions concerning the demand for sustainable products/services provided by Certified B Corps in India. Utilizing descriptive statistics and correlation analyses, the study examines the relationship between consumer awareness of Certified B Corps, perceptions of transparency in their operations, and preferences for their products or services. The findings suggest that there is a moderate level of consumer awareness regarding Certified B Corps, which underscores the necessity for enhanced education and awareness campaigns. Additionally, a strong positive correlation is observed between consumer awareness and preference for the products manufactured by Certified B Corporations. This emphasizes the imperative nature of increasing consumer consciousness as a means to foster demand. Moreover, consumer preferences for the products/services of Certified B Corps are positively influenced by their perceptions of the transparency of the practices these organizations employ. This discovery emphasizes the fundamental significance of transparency in fostering consumer confidence and allegiance. These findings underscore the importance of consumer preferences, consciousness, and perceptions in promoting demand for sustainable products/services provided by Certified B Corps in India. Consequently, there is a growing demand for organizations to prioritize consumer education and transparency as a means to capitalize on the growing interest in sustainability.

Citations

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IJARIIE Dr. Anurodh Godha, and Priyanka Garg. "ANALYZING CONSUMER AWARENESS AND PREFERENCES IN DRIVING DEMAND FOR CERTIFIED B-CORPS' SUSTAINABLE PRODUCTS/SERVICES IN INDIA" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 3 2024 Page 4518-4528
MLA Dr. Anurodh Godha, and Priyanka Garg. "ANALYZING CONSUMER AWARENESS AND PREFERENCES IN DRIVING DEMAND FOR CERTIFIED B-CORPS' SUSTAINABLE PRODUCTS/SERVICES IN INDIA." International Journal Of Advance Research And Innovative Ideas In Education 10.3(2024) : 4518-4528.
APA Dr. Anurodh Godha, & Priyanka Garg. (2024). ANALYZING CONSUMER AWARENESS AND PREFERENCES IN DRIVING DEMAND FOR CERTIFIED B-CORPS' SUSTAINABLE PRODUCTS/SERVICES IN INDIA. International Journal Of Advance Research And Innovative Ideas In Education, 10(3), 4518-4528.
Chicago Dr. Anurodh Godha, and Priyanka Garg. "ANALYZING CONSUMER AWARENESS AND PREFERENCES IN DRIVING DEMAND FOR CERTIFIED B-CORPS' SUSTAINABLE PRODUCTS/SERVICES IN INDIA." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 3 (2024) : 4518-4528.
Oxford Dr. Anurodh Godha, and Priyanka Garg. 'ANALYZING CONSUMER AWARENESS AND PREFERENCES IN DRIVING DEMAND FOR CERTIFIED B-CORPS' SUSTAINABLE PRODUCTS/SERVICES IN INDIA', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 3, 2024, p. 4518-4528. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/ANALYZING_CONSUMER_AWARENESS_AND_PREFERENCES_IN_DRIVING_DEMAND_FOR_CERTIFIED_B_CORPS__SUSTAINABLE_PRODUCTS_SERVICES_IN_INDIA_ijariie24144.pdf (Accessed : ).
Harvard Dr. Anurodh Godha, and Priyanka Garg. (2024) 'ANALYZING CONSUMER AWARENESS AND PREFERENCES IN DRIVING DEMAND FOR CERTIFIED B-CORPS' SUSTAINABLE PRODUCTS/SERVICES IN INDIA', International Journal Of Advance Research And Innovative Ideas In Education, 10(3), pp. 4518-4528IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/ANALYZING_CONSUMER_AWARENESS_AND_PREFERENCES_IN_DRIVING_DEMAND_FOR_CERTIFIED_B_CORPS__SUSTAINABLE_PRODUCTS_SERVICES_IN_INDIA_ijariie24144.pdf (Accessed : )
IEEE Dr. Anurodh Godha, and Priyanka Garg, "ANALYZING CONSUMER AWARENESS AND PREFERENCES IN DRIVING DEMAND FOR CERTIFIED B-CORPS' SUSTAINABLE PRODUCTS/SERVICES IN INDIA," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 3, pp. 4518-4528, May-Jun 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/ANALYZING_CONSUMER_AWARENESS_AND_PREFERENCES_IN_DRIVING_DEMAND_FOR_CERTIFIED_B_CORPS__SUSTAINABLE_PRODUCTS_SERVICES_IN_INDIA_ijariie24144.pdf [Accessed : ].
Turabian Dr. Anurodh Godha, and Priyanka Garg. "ANALYZING CONSUMER AWARENESS AND PREFERENCES IN DRIVING DEMAND FOR CERTIFIED B-CORPS' SUSTAINABLE PRODUCTS/SERVICES IN INDIA." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 3 ().
Vancouver Dr. Anurodh Godha, and Priyanka Garg. ANALYZING CONSUMER AWARENESS AND PREFERENCES IN DRIVING DEMAND FOR CERTIFIED B-CORPS' SUSTAINABLE PRODUCTS/SERVICES IN INDIA. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(3) : 4518-4528. Available from: https://ijariie.com/AdminUploadPdf/ANALYZING_CONSUMER_AWARENESS_AND_PREFERENCES_IN_DRIVING_DEMAND_FOR_CERTIFIED_B_CORPS__SUSTAINABLE_PRODUCTS_SERVICES_IN_INDIA_ijariie24144.pdf
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