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Title: :  A STUDY ON THE IMPACT OF SOCIAL MEDIA ON INVESTMENT DECISIONS WITH REFERNCE TO HYDERABAD CITY
PaperId: :  24248
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 3 2024
DUI:    16.0415/IJARIIE-24248
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
M PoojithaSchool of Management Studies,Chaitanya Bharati Institute of Technology
Dr Sowmya Kethi ReddiSchool of Management Studies,Chaitanya Bharati Institute of Technology

Abstract

finance
social media, Investment decisions, Awareness
Finance has been studied extensively over the years, but behavioural finance—a field that examines how psychological influences affect market outcomes—is still relatively new and ripe for further exploration. With the rapid growth of social media, now an integral part of daily life, it has become a key tool for predicting future outcomes, prompting numerous studies in this area. However, there remains a scarcity of research on how social media content impacts other real-life, time-dependent events. This study addresses that gap while also delving into the field of behavioural finance. The research investigates the impact of social media on investment decisions, with a focus on the Swedish stock market. Employing a quantitative approach, data was collected through questionnaires designed using Google Forms and subsequently analyzed using Microsoft Excel. To better understand the extent to which social media influences investment decisions and to dissect the elements of online social media and their depth of involvement, the study examines three dimensions: information from social media, online community behavior, and firm image. The findings of this study establish a relationship between social media and investment dependent variable, investment decision. In essence, the results confirm that social media does impact investment decisions. This study aims to contribute to the literature for future financial research by exploring a pertinent topic that examines the effect of social networks on movements in capital markets.

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IJARIIE M Poojitha, and Dr Sowmya Kethi Reddi. "A STUDY ON THE IMPACT OF SOCIAL MEDIA ON INVESTMENT DECISIONS WITH REFERNCE TO HYDERABAD CITY" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 3 2024 Page 4878-4882
MLA M Poojitha, and Dr Sowmya Kethi Reddi. "A STUDY ON THE IMPACT OF SOCIAL MEDIA ON INVESTMENT DECISIONS WITH REFERNCE TO HYDERABAD CITY." International Journal Of Advance Research And Innovative Ideas In Education 10.3(2024) : 4878-4882.
APA M Poojitha, & Dr Sowmya Kethi Reddi. (2024). A STUDY ON THE IMPACT OF SOCIAL MEDIA ON INVESTMENT DECISIONS WITH REFERNCE TO HYDERABAD CITY. International Journal Of Advance Research And Innovative Ideas In Education, 10(3), 4878-4882.
Chicago M Poojitha, and Dr Sowmya Kethi Reddi. "A STUDY ON THE IMPACT OF SOCIAL MEDIA ON INVESTMENT DECISIONS WITH REFERNCE TO HYDERABAD CITY." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 3 (2024) : 4878-4882.
Oxford M Poojitha, and Dr Sowmya Kethi Reddi. 'A STUDY ON THE IMPACT OF SOCIAL MEDIA ON INVESTMENT DECISIONS WITH REFERNCE TO HYDERABAD CITY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 3, 2024, p. 4878-4882. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_IMPACT_OF_SOCIAL_MEDIA_ON_INVESTMENT_DECISIONS_WITH_REFERNCE_TO_HYDERABAD_CITY_ijariie24248.pdf (Accessed : ).
Harvard M Poojitha, and Dr Sowmya Kethi Reddi. (2024) 'A STUDY ON THE IMPACT OF SOCIAL MEDIA ON INVESTMENT DECISIONS WITH REFERNCE TO HYDERABAD CITY', International Journal Of Advance Research And Innovative Ideas In Education, 10(3), pp. 4878-4882IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_IMPACT_OF_SOCIAL_MEDIA_ON_INVESTMENT_DECISIONS_WITH_REFERNCE_TO_HYDERABAD_CITY_ijariie24248.pdf (Accessed : )
IEEE M Poojitha, and Dr Sowmya Kethi Reddi, "A STUDY ON THE IMPACT OF SOCIAL MEDIA ON INVESTMENT DECISIONS WITH REFERNCE TO HYDERABAD CITY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 3, pp. 4878-4882, May-Jun 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_IMPACT_OF_SOCIAL_MEDIA_ON_INVESTMENT_DECISIONS_WITH_REFERNCE_TO_HYDERABAD_CITY_ijariie24248.pdf [Accessed : ].
Turabian M Poojitha, and Dr Sowmya Kethi Reddi. "A STUDY ON THE IMPACT OF SOCIAL MEDIA ON INVESTMENT DECISIONS WITH REFERNCE TO HYDERABAD CITY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 3 ().
Vancouver M Poojitha, and Dr Sowmya Kethi Reddi. A STUDY ON THE IMPACT OF SOCIAL MEDIA ON INVESTMENT DECISIONS WITH REFERNCE TO HYDERABAD CITY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(3) : 4878-4882. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_IMPACT_OF_SOCIAL_MEDIA_ON_INVESTMENT_DECISIONS_WITH_REFERNCE_TO_HYDERABAD_CITY_ijariie24248.pdf
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