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Title: :  GREEN MARKETING: CHALLENGES AND OPPORTUNITIES IN PRESENT SCENERIO
PaperId: :  24260
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 3 2024
DUI:    16.0415/IJARIIE-24260
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
ANKUSH AGARWALMANIKYA LAL VERMA GOVERNMENT COLLEGE, BHILWARA
RAVI KUMAR KUMAWATMANIKYA LAL VERMA GOVERNMENT COLLEGE, BHILWARA

Abstract

MARKETING
Green marketing, present scenario, sustainability, environmental concerns, consumer preferences, corporate social responsibility, greenwashing, brand reputation.
Green marketing has emerged as a strategic approach for businesses to address environmental concerns while simultaneously satisfying consumer demands in the present scenario. This abstract presents a concise review of the key aspects of green marketing in today's business landscape. It explores the motivations behind green marketing initiatives, such as increasing environmental awareness among consumers, regulatory pressures, and corporate social responsibility imperatives. Additionally, it examines the challenges faced by companies in implementing green marketing strategies, including the greenwashing phenomenon, consumer skepticism, and the complexity of measuring environmental impact. Despite these challenges, the abstract highlights the opportunities associated with green marketing, such as enhancing brand reputation, gaining competitive advantage, and fostering innovation. Furthermore, it discusses the role of digital technology and social media platforms in amplifying the reach and impact of green marketing campaigns. Overall, this abstract provides valuable insights into the significance of green marketing in addressing environmental concerns and meeting consumer preferences in the contemporary business environment.

Citations

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IJARIIE ANKUSH AGARWAL, and RAVI KUMAR KUMAWAT. "GREEN MARKETING: CHALLENGES AND OPPORTUNITIES IN PRESENT SCENERIO" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 3 2024 Page 5019-5023
MLA ANKUSH AGARWAL, and RAVI KUMAR KUMAWAT. "GREEN MARKETING: CHALLENGES AND OPPORTUNITIES IN PRESENT SCENERIO." International Journal Of Advance Research And Innovative Ideas In Education 10.3(2024) : 5019-5023.
APA ANKUSH AGARWAL, & RAVI KUMAR KUMAWAT. (2024). GREEN MARKETING: CHALLENGES AND OPPORTUNITIES IN PRESENT SCENERIO. International Journal Of Advance Research And Innovative Ideas In Education, 10(3), 5019-5023.
Chicago ANKUSH AGARWAL, and RAVI KUMAR KUMAWAT. "GREEN MARKETING: CHALLENGES AND OPPORTUNITIES IN PRESENT SCENERIO." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 3 (2024) : 5019-5023.
Oxford ANKUSH AGARWAL, and RAVI KUMAR KUMAWAT. 'GREEN MARKETING: CHALLENGES AND OPPORTUNITIES IN PRESENT SCENERIO', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 3, 2024, p. 5019-5023. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/GREEN_MARKETING__CHALLENGES_AND_OPPORTUNITIES_IN_PRESENT_SCENERIO_ijariie24260.pdf (Accessed : ).
Harvard ANKUSH AGARWAL, and RAVI KUMAR KUMAWAT. (2024) 'GREEN MARKETING: CHALLENGES AND OPPORTUNITIES IN PRESENT SCENERIO', International Journal Of Advance Research And Innovative Ideas In Education, 10(3), pp. 5019-5023IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/GREEN_MARKETING__CHALLENGES_AND_OPPORTUNITIES_IN_PRESENT_SCENERIO_ijariie24260.pdf (Accessed : )
IEEE ANKUSH AGARWAL, and RAVI KUMAR KUMAWAT, "GREEN MARKETING: CHALLENGES AND OPPORTUNITIES IN PRESENT SCENERIO," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 3, pp. 5019-5023, May-Jun 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/GREEN_MARKETING__CHALLENGES_AND_OPPORTUNITIES_IN_PRESENT_SCENERIO_ijariie24260.pdf [Accessed : ].
Turabian ANKUSH AGARWAL, and RAVI KUMAR KUMAWAT. "GREEN MARKETING: CHALLENGES AND OPPORTUNITIES IN PRESENT SCENERIO." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 3 ().
Vancouver ANKUSH AGARWAL, and RAVI KUMAR KUMAWAT. GREEN MARKETING: CHALLENGES AND OPPORTUNITIES IN PRESENT SCENERIO. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(3) : 5019-5023. Available from: https://ijariie.com/AdminUploadPdf/GREEN_MARKETING__CHALLENGES_AND_OPPORTUNITIES_IN_PRESENT_SCENERIO_ijariie24260.pdf
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