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Title: :  Beyond Traditional Marketing: The Crossover of Blockchain and AI
PaperId: :  24269
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 3 2024
DUI:    16.0415/IJARIIE-24269
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Omkar TambeInstitute of Computer Science, Mumbai Educational Trust- MET ICS, Mumbai, India
Mrs. Chetna AcharInstitute of Computer Science, Mumbai Educational Trust- MET ICS, Mumbai, India

Abstract

Computer Science
marketing management, blockchain, artificial intelligence, customer engagement.
Marketing refers to all the activities a company does to promote and sell the products. It helps businesses connect with their target audience. In today’s rapidly evolving world marketing facing some challenges like decision making, data security, customer engagement. Two most powerful technologies such as blockchain and artificial intelligence(AI) are changing the world of marketing. Blockchain is the digital ledger which securely stores the information and AI as smart program that can learn and make decisions like humans. We are going to study how businesses use blockchain and AI to make marketing better. We can use blockchain to keep the customer data safe and AI to understand what customers want and help to create more personalized ads. AI can analyze lots of data, predict trends and do tasks automatically. Also helps the marketers by providing valuable insights from the huge data, suggesting some ideas. Using blockchain technology in marketing to create a decentralized platform which guarantees data security and integrity. So combining AI and blockchain technologies offers big chances for businesses to stand out in today’s digital world.

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IJARIIE Omkar Tambe, and Mrs. Chetna Achar. "Beyond Traditional Marketing: The Crossover of Blockchain and AI" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 3 2024 Page 5194-5204
MLA Omkar Tambe, and Mrs. Chetna Achar. "Beyond Traditional Marketing: The Crossover of Blockchain and AI." International Journal Of Advance Research And Innovative Ideas In Education 10.3(2024) : 5194-5204.
APA Omkar Tambe, & Mrs. Chetna Achar. (2024). Beyond Traditional Marketing: The Crossover of Blockchain and AI. International Journal Of Advance Research And Innovative Ideas In Education, 10(3), 5194-5204.
Chicago Omkar Tambe, and Mrs. Chetna Achar. "Beyond Traditional Marketing: The Crossover of Blockchain and AI." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 3 (2024) : 5194-5204.
Oxford Omkar Tambe, and Mrs. Chetna Achar. 'Beyond Traditional Marketing: The Crossover of Blockchain and AI', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 3, 2024, p. 5194-5204. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Beyond_Traditional_Marketing__The_Crossover_of_Blockchain_and_AI_ijariie24269.pdf (Accessed : ).
Harvard Omkar Tambe, and Mrs. Chetna Achar. (2024) 'Beyond Traditional Marketing: The Crossover of Blockchain and AI', International Journal Of Advance Research And Innovative Ideas In Education, 10(3), pp. 5194-5204IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Beyond_Traditional_Marketing__The_Crossover_of_Blockchain_and_AI_ijariie24269.pdf (Accessed : )
IEEE Omkar Tambe, and Mrs. Chetna Achar, "Beyond Traditional Marketing: The Crossover of Blockchain and AI," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 3, pp. 5194-5204, May-Jun 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/Beyond_Traditional_Marketing__The_Crossover_of_Blockchain_and_AI_ijariie24269.pdf [Accessed : ].
Turabian Omkar Tambe, and Mrs. Chetna Achar. "Beyond Traditional Marketing: The Crossover of Blockchain and AI." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 3 ().
Vancouver Omkar Tambe, and Mrs. Chetna Achar. Beyond Traditional Marketing: The Crossover of Blockchain and AI. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(3) : 5194-5204. Available from: https://ijariie.com/AdminUploadPdf/Beyond_Traditional_Marketing__The_Crossover_of_Blockchain_and_AI_ijariie24269.pdf
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