Call for Papers:Vol.12 Issue.2

Submission
Last date		 28-Apr-2026
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-12,Issue-2. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  The Impact of E-WOM on Green Cosmetics Purchase Intention and Behaviour: A Systematic Review and Future Directions
PaperId: :  24425
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 3 2024
DUI:    16.0415/IJARIIE-24425
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
YashikaBaba Mastnath University, Rohtak
NitikaBaba Mastnath University, Rohtak
JyotiBaba Mastnath University, Rohtak

Abstract

Commerce
Green cosmetics; Purchase Behaviour; Purchase Intention; Systematic Review; Sustainability, E-WOM
Over the past few years, the green cosmetics market has experienced substantial expansion. Scholarly interest in the field has increased concurrently. The systematic review investigates the influence of electronic-word-of-mouth on consumer behaviour and purchase intention within the green cosmetics industry. As the demand for eco-friendly products rises and digital communication platforms continue to shape consumer decision – making process, understanding the role of E-WOM in this context is imperative. In spite of the expanding body of research, no comprehensive analysis has been conducted to compile and integrate the empirical research analysing the variables linked to green cosmetics buy behaviour (GCPB) and green cosmetics purchase intention (GCPI). This research attempts to fill in this gap. This systematic review was carried out by us. The theory of planned behavior's components (attitude, subjective norms, and perceived behavioural control) were most frequently shown as determinants. These were followed by the "marketing mix, consumer consciousness issues, consumer values, brand-related attributes, experience and knowledge, self-efficacy, and perceived barriers". Therefore, this investigation will help scholars understand the knowledge boundary. Moreover, the findings of this review contributes to the body of knowledge on E-WOM and consumer behaviour in the context of susutainable cosmetics, also providing valuable insights to marketers in framing their marketing strategies for promoting green cosmetic products.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Yashika, Nitika, and Jyoti. "The Impact of E-WOM on Green Cosmetics Purchase Intention and Behaviour: A Systematic Review and Future Directions" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 3 2024 Page 6223-6232
MLA Yashika, Nitika, and Jyoti. "The Impact of E-WOM on Green Cosmetics Purchase Intention and Behaviour: A Systematic Review and Future Directions." International Journal Of Advance Research And Innovative Ideas In Education 10.3(2024) : 6223-6232.
APA Yashika, Nitika, & Jyoti. (2024). The Impact of E-WOM on Green Cosmetics Purchase Intention and Behaviour: A Systematic Review and Future Directions. International Journal Of Advance Research And Innovative Ideas In Education, 10(3), 6223-6232.
Chicago Yashika, Nitika, and Jyoti. "The Impact of E-WOM on Green Cosmetics Purchase Intention and Behaviour: A Systematic Review and Future Directions." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 3 (2024) : 6223-6232.
Oxford Yashika, Nitika, and Jyoti. 'The Impact of E-WOM on Green Cosmetics Purchase Intention and Behaviour: A Systematic Review and Future Directions', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 3, 2024, p. 6223-6232. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/The_Impact_of_E_WOM_on_Green_Cosmetics_Purchase_Intention_and_Behaviour__A_Systematic_Review_and_Future_Directions_ijariie24425.pdf (Accessed : ).
Harvard Yashika, Nitika, and Jyoti. (2024) 'The Impact of E-WOM on Green Cosmetics Purchase Intention and Behaviour: A Systematic Review and Future Directions', International Journal Of Advance Research And Innovative Ideas In Education, 10(3), pp. 6223-6232IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/The_Impact_of_E_WOM_on_Green_Cosmetics_Purchase_Intention_and_Behaviour__A_Systematic_Review_and_Future_Directions_ijariie24425.pdf (Accessed : )
IEEE Yashika, Nitika, and Jyoti, "The Impact of E-WOM on Green Cosmetics Purchase Intention and Behaviour: A Systematic Review and Future Directions," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 3, pp. 6223-6232, May-Jun 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/The_Impact_of_E_WOM_on_Green_Cosmetics_Purchase_Intention_and_Behaviour__A_Systematic_Review_and_Future_Directions_ijariie24425.pdf [Accessed : ].
Turabian Yashika, Nitika, and Jyoti. "The Impact of E-WOM on Green Cosmetics Purchase Intention and Behaviour: A Systematic Review and Future Directions." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 3 ().
Vancouver Yashika, Nitika, and Jyoti. The Impact of E-WOM on Green Cosmetics Purchase Intention and Behaviour: A Systematic Review and Future Directions. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(3) : 6223-6232. Available from: https://ijariie.com/AdminUploadPdf/The_Impact_of_E_WOM_on_Green_Cosmetics_Purchase_Intention_and_Behaviour__A_Systematic_Review_and_Future_Directions_ijariie24425.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
A study on impact of digital literacy on digital payment adoption among rural consumersCommerce C.Srivarsha Download
Impact of Private Sector Banking Services on the Economic Empowerment of Women BeneficiariesCommerceAlpna Gupta Download
TO STUDY THE ROLE OF MEME MARKETING IN ATTRACTING YOUNG CONSUMERSMarketingVarshini Priya. S Download
A STUDY ON WOMEN EMPOWERMENT TOWARDS HOME BASED BUSINESS IN DIGITAL ERACOMMERCEVARSHINI K Download
A STUDY ON IMPACT OF DISCOUNTS AND PROMOTIONAL OFFERS OF SEASONAL PRODUCTS AMONG CONSUMER BUYING BEHAVIOURCOMMERCEM.SOWMIYA Download
A STUDY ON THE ROLE OF TRANSPARENCY LABELS IN CONSUMER GOLD PURCHASE DECISIONCOMMERCE SUMATHI V Download
A STUDY ON STUDENTS PREFERENCES AND USAGE OF ONLINE LEARNING PLATFORMSMarketing Sridevi D Download
A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC COSMETIC BRANDSMARKETINGShunmathi J K Download
A STUDY ON THE CONSUMER PERCEPTION TOWARDS HANDLOOM SAREES IN THE DIGITAL ERACOMMERCES.SRIPOOJA Download
A STUDY ON PERCEIVE BRAND ATTACHMENT AND CUSTOMER LOYALTY TOWATRDS FASHION RETAILCOMMERCEG.VEESHALI Download
CONTRIBUTION OF SMALL AND MEDIUM ENTERPRISES TO EMPLOYMENT GENERATION IN WESTERN MARATHWADACommerceUsha Madhukar More Download
EVALUATING EFFICIENCY OF HUMAN RESOURCE MANAGEMENT STRATEGIES FOR DEVELOPING MICRO, SMALL AND MEDIUM ENTERPRISES IN INDIA WITH A SPECIAL REFERENCE TO KARNATAKACOMMERCEMrs. Shobha Rani Download
A Study on Factors Affecting Purchase Behavior of FMCG ConsumersCommerceSujata Basotra Garg Download
Financial Awareness and Investment Behaviour among Working Women in Higher Education Institutions: Evidence from Udaipur DivisionCommerce Vinita Parmar Download
Women Entrepreneurs and the Digital Economy: A Path to Economic IndependenceCommerceMs. Savita Download
12