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Title: :  ONLINE USHERING IN KANPUR
PaperId: :  24728
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 4 2024
DUI:    16.0415/IJARIIE-24728
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
MOHD AZAMKANPUR INSTITUTE OF HIGHER EDUCATION

Abstract

EDUCATION
Consumer behavior, influencing factors, online marketing
This study focuses on understanding the consumer behaviour towards online marketing considering a particular geographical area i.e. Kanpur. A successful e - marketer needs only very little work to retain their existing customers compared to acquiring the new customers. If a company understands the different traits of the consumer behaviour and how to nurture them, then they have already hada blueprint for success. This research found that there are various dominant factors which influence consumer perceptions towards online marketing, they are perceived usefulness factor, information, ease of use, perceived enjoyment and security/privacy.Meanwhile,therearevariousotherfactorsinfluencingthepurchasesofconsumer such as social, cultural,persona landpsychological.

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IJARIIE MOHD AZAM. "ONLINE USHERING IN KANPUR" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 4 2024 Page 1953-1958
MLA MOHD AZAM. "ONLINE USHERING IN KANPUR." International Journal Of Advance Research And Innovative Ideas In Education 10.4(2024) : 1953-1958.
APA MOHD AZAM. (2024). ONLINE USHERING IN KANPUR. International Journal Of Advance Research And Innovative Ideas In Education, 10(4), 1953-1958.
Chicago MOHD AZAM. "ONLINE USHERING IN KANPUR." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 4 (2024) : 1953-1958.
Oxford MOHD AZAM. 'ONLINE USHERING IN KANPUR', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 4, 2024, p. 1953-1958. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/ONLINE_USHERING_IN_KANPUR_ijariie24728.pdf (Accessed : ).
Harvard MOHD AZAM. (2024) 'ONLINE USHERING IN KANPUR', International Journal Of Advance Research And Innovative Ideas In Education, 10(4), pp. 1953-1958IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/ONLINE_USHERING_IN_KANPUR_ijariie24728.pdf (Accessed : )
IEEE MOHD AZAM, "ONLINE USHERING IN KANPUR," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 4, pp. 1953-1958, Jul-Aug 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/ONLINE_USHERING_IN_KANPUR_ijariie24728.pdf [Accessed : ].
Turabian MOHD AZAM. "ONLINE USHERING IN KANPUR." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 4 ().
Vancouver MOHD AZAM. ONLINE USHERING IN KANPUR. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(4) : 1953-1958. Available from: https://ijariie.com/AdminUploadPdf/ONLINE_USHERING_IN_KANPUR_ijariie24728.pdf
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