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Title: :  Customer's Preference on Water Refilling Station
PaperId: :  24819
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 4 2024
DUI:    16.0415/IJARIIE-24819
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Jesa Baintin Davao Oriental State University (DOrSU)
Aprilyn A. Densing Davao Oriental State University (DOrSU)
Bryan L. SusadaDavao Oriental State University (DOrSU)

Abstract

Business Administration
quantitative, water refilling, customer preference, customer satisfaction
Customer’s Preferences on Water Refilling Stations: A Conjoint Analysis, investigated consumer preferences for water refilling products, focusing on six factors: water quality, price, service, mode of payment, product variety, and mode of orders. Data were collected from 100 respondents who ranked 16 combinations of attributes. The results show that consumers prefer distilled water from a deep well, self-service for online payment, and walk-in orders at ₱20 per gallon. Price emerged as the most influential factor, with affordability being highly valued. Key preferences include spring water for quality, ₱20 per gallon for price, pick-up service for convenience, online payment for transactions, and walk-in orders for ordering mode. Conclusions indicated that consumers prioritize cost-effectiveness, convenience, and water quality. Recommendations for water refilling station operators include offering high-quality spring water, maintaining competitive pricing, enhancing pick-up services, integrating online payment options, and promoting walk-in orders. Operators may optimize costs to keep prices low, utilize predictive models to inform strategies and focus on convenience features to align with consumer preferences and boost satisfaction. This study offers insights for better-aligning water refilling services with consumer expectations.

Citations

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IJARIIE Jesa Baintin , Aprilyn A. Densing , and Bryan L. Susada. "Customer's Preference on Water Refilling Station" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 4 2024 Page 3180-3193
MLA Jesa Baintin , Aprilyn A. Densing , and Bryan L. Susada. "Customer's Preference on Water Refilling Station." International Journal Of Advance Research And Innovative Ideas In Education 10.4(2024) : 3180-3193.
APA Jesa Baintin , Aprilyn A. Densing , & Bryan L. Susada. (2024). Customer's Preference on Water Refilling Station. International Journal Of Advance Research And Innovative Ideas In Education, 10(4), 3180-3193.
Chicago Jesa Baintin , Aprilyn A. Densing , and Bryan L. Susada. "Customer's Preference on Water Refilling Station." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 4 (2024) : 3180-3193.
Oxford Jesa Baintin , Aprilyn A. Densing , and Bryan L. Susada. 'Customer's Preference on Water Refilling Station', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 4, 2024, p. 3180-3193. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Customer_s_Preference_on_Water_Refilling_Station_ijariie24819.pdf (Accessed : 07 April 2025).
Harvard Jesa Baintin , Aprilyn A. Densing , and Bryan L. Susada. (2024) 'Customer's Preference on Water Refilling Station', International Journal Of Advance Research And Innovative Ideas In Education, 10(4), pp. 3180-3193IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Customer_s_Preference_on_Water_Refilling_Station_ijariie24819.pdf (Accessed : 07 April 2025)
IEEE Jesa Baintin , Aprilyn A. Densing , and Bryan L. Susada, "Customer's Preference on Water Refilling Station," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 4, pp. 3180-3193, Jul-Aug 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/Customer_s_Preference_on_Water_Refilling_Station_ijariie24819.pdf [Accessed : 07 April 2025].
Turabian Jesa Baintin , Aprilyn A. Densing , and Bryan L. Susada. "Customer's Preference on Water Refilling Station." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 4 (07 April 2025).
Vancouver Jesa Baintin , Aprilyn A. Densing , and Bryan L. Susada. Customer's Preference on Water Refilling Station. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : 07 April 2025]; 10(4) : 3180-3193. Available from: https://ijariie.com/AdminUploadPdf/Customer_s_Preference_on_Water_Refilling_Station_ijariie24819.pdf
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