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Title: :  PINK TAX: The Tenacity Of Gender Disparity In Pricing
PaperId: :  24831
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 4 2024
DUI:    16.0415/IJARIIE-24831
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Devika M VSt. Joseph's University
Tenzin LhadonSt. Joseph's University

Abstract

Business Economics
Pink tax, gender pricing disparities, marketing, societal expectations, supply chain practices, financial well-being, policy solutions, advocacy efforts.
The "pink tax," or gender gap in pricing, is a phenomena that has been the subject of much contemporary study. The term "pink tax" describes the greater costs associated with goods marketed toward women as opposed to comparable goods marketed toward men. The purpose of this research work is to investigate the persistence of gender differences in pricing, particularly as they relate to the pink tax. The definition and explanation of the pink tax concept, as well as its different market manifestations, will open the article. After that, it will go over the research that has already been done on the pink tax and look at the reasons why there is still a gender pay gap. These elements consist of supply chain procedures, societal norms, and marketing and promotion tactics.

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IJARIIE Devika M V, and Tenzin Lhadon. "PINK TAX: The Tenacity Of Gender Disparity In Pricing" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 4 2024 Page 2827-2834
MLA Devika M V, and Tenzin Lhadon. "PINK TAX: The Tenacity Of Gender Disparity In Pricing." International Journal Of Advance Research And Innovative Ideas In Education 10.4(2024) : 2827-2834.
APA Devika M V, & Tenzin Lhadon. (2024). PINK TAX: The Tenacity Of Gender Disparity In Pricing. International Journal Of Advance Research And Innovative Ideas In Education, 10(4), 2827-2834.
Chicago Devika M V, and Tenzin Lhadon. "PINK TAX: The Tenacity Of Gender Disparity In Pricing." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 4 (2024) : 2827-2834.
Oxford Devika M V, and Tenzin Lhadon. 'PINK TAX: The Tenacity Of Gender Disparity In Pricing', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 4, 2024, p. 2827-2834. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/PINK_TAX__The_Tenacity_Of_Gender_Disparity_In_Pricing_ijariie24831.pdf (Accessed : ).
Harvard Devika M V, and Tenzin Lhadon. (2024) 'PINK TAX: The Tenacity Of Gender Disparity In Pricing', International Journal Of Advance Research And Innovative Ideas In Education, 10(4), pp. 2827-2834IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/PINK_TAX__The_Tenacity_Of_Gender_Disparity_In_Pricing_ijariie24831.pdf (Accessed : )
IEEE Devika M V, and Tenzin Lhadon, "PINK TAX: The Tenacity Of Gender Disparity In Pricing," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 4, pp. 2827-2834, Jul-Aug 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/PINK_TAX__The_Tenacity_Of_Gender_Disparity_In_Pricing_ijariie24831.pdf [Accessed : ].
Turabian Devika M V, and Tenzin Lhadon. "PINK TAX: The Tenacity Of Gender Disparity In Pricing." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 4 ().
Vancouver Devika M V, and Tenzin Lhadon. PINK TAX: The Tenacity Of Gender Disparity In Pricing. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(4) : 2827-2834. Available from: https://ijariie.com/AdminUploadPdf/PINK_TAX__The_Tenacity_Of_Gender_Disparity_In_Pricing_ijariie24831.pdf
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