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Title: :  The Relationship Between TV Advertising and Children's Cognitive Development
PaperId: :  25107
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 5 2024
DUI:    16.0415/IJARIIE-25107
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Sanjay PayasiAnand Institute of Management Bhopal
Dr. Vikas JainAnand Institute of Management Bhopal

Abstract

Business Administration (Advertisement Management)
TV Advertising, Cognitive Development, Children’s Attention, Memory, Media Influence
Television advertising is a powerful medium that targets children, often influencing their cognitive development in ways that are not fully understood. This study examines the relationship between TV advertising and children's cognitive development, focusing on how exposure to advertisements affects attention, memory, learning, and critical thinking skills among young viewers. A sample of 300 children aged 6 to 12 years from schools in Bhopal, India, was utilized for the study. A mixed-method approach was employed, combining structured questionnaires with cognitive assessments to evaluate the impact of TV advertising on various aspects of cognitive development. Statistical tools such as correlation, regression analysis, and ANOVA were used to determine the relationship between TV ad exposure and cognitive outcomes. Findings reveal that frequent exposure to TV advertisements is associated with decreased attention span, impaired memory retention, and a tendency toward impulsive decision-making among children. The study highlights the need for critical media literacy education and suggests that parents and educators play a vital role in moderating the effects of advertising on children's cognitive development. Future research should explore the long-term cognitive effects of media exposure and the effectiveness of interventions designed to improve children's critical thinking skills in the context of advertising.

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IJARIIE Dr. Sanjay Payasi, and Dr. Vikas Jain. "The Relationship Between TV Advertising and Children's Cognitive Development" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 5 2024 Page 1507-1513
MLA Dr. Sanjay Payasi, and Dr. Vikas Jain. "The Relationship Between TV Advertising and Children's Cognitive Development." International Journal Of Advance Research And Innovative Ideas In Education 10.5(2024) : 1507-1513.
APA Dr. Sanjay Payasi, & Dr. Vikas Jain. (2024). The Relationship Between TV Advertising and Children's Cognitive Development. International Journal Of Advance Research And Innovative Ideas In Education, 10(5), 1507-1513.
Chicago Dr. Sanjay Payasi, and Dr. Vikas Jain. "The Relationship Between TV Advertising and Children's Cognitive Development." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 5 (2024) : 1507-1513.
Oxford Dr. Sanjay Payasi, and Dr. Vikas Jain. 'The Relationship Between TV Advertising and Children's Cognitive Development', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 5, 2024, p. 1507-1513. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/The_Relationship_Between_TV_Advertising_and_Children_s_Cognitive_Development_ijariie25107.pdf (Accessed : 16 October 2024).
Harvard Dr. Sanjay Payasi, and Dr. Vikas Jain. (2024) 'The Relationship Between TV Advertising and Children's Cognitive Development', International Journal Of Advance Research And Innovative Ideas In Education, 10(5), pp. 1507-1513IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/The_Relationship_Between_TV_Advertising_and_Children_s_Cognitive_Development_ijariie25107.pdf (Accessed : 16 October 2024)
IEEE Dr. Sanjay Payasi, and Dr. Vikas Jain, "The Relationship Between TV Advertising and Children's Cognitive Development," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 5, pp. 1507-1513, Sep-Oct 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/The_Relationship_Between_TV_Advertising_and_Children_s_Cognitive_Development_ijariie25107.pdf [Accessed : 16 October 2024].
Turabian Dr. Sanjay Payasi, and Dr. Vikas Jain. "The Relationship Between TV Advertising and Children's Cognitive Development." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 5 (16 October 2024).
Vancouver Dr. Sanjay Payasi, and Dr. Vikas Jain. The Relationship Between TV Advertising and Children's Cognitive Development. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : 16 October 2024]; 10(5) : 1507-1513. Available from: https://ijariie.com/AdminUploadPdf/The_Relationship_Between_TV_Advertising_and_Children_s_Cognitive_Development_ijariie25107.pdf
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