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Title: :  CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS
PaperId: :  25129
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 5 2024
DUI:    16.0415/IJARIIE-25129
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Charles Dave R. TaotaoDavao Oriental State University-Cateel Extension Campus, Cateel, Davao Oriental
John Peter C. CalapardoDavao Oriental State University-Cateel Extension Campus, Cateel, Davao Oriental
Bryan L. SusadaDavao Oriental State University-Cateel Extension Campus, Cateel, Davao Oriental

Abstract

Education
Customer Preferences, Banking Services, Conjoint Analysis
This study was to comprehensively analyze customer preferences for banking services in Cateel, Davao Oriental, using conjoint analysis. The study included 100 customers/clients from Enterprise Bank, Baybank, Cantilan Bank, and BDO in Poblacion, Cateel, and Davao Oriental. Data were collected using survey questionnaires that were validated and tested to be reliable. The study used conjoint analysis, Pearson R, and Kentall Tau for data analysis. Based on the results, customers prefer banking services with online facilities (utility estimate: 0.432), available ATMs (utility estimate: 0.438), a location 501-1000 meters from the central district (utility estimate: 0.083), a 30-minute waiting time (utility estimate: 0.785), operating days from Monday to Friday (utility estimate: 0.462), and a withdrawal charge of 16 pesos. Waiting time is the most critical factor (utility estimate: 0.785), highlighting the importance of efficiency. The strong correlation between estimated and actual preferences (Pearson's R: 0.937) indicates reliable preference estimates. With this, the researchers recommend that banks prioritize enhancing online services, expanding ATMs, maintaining efficient waiting times, and aligning operating days and charges with customer preferences to maximize satisfaction and competitiveness.

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IJARIIE Charles Dave R. Taotao, John Peter C. Calapardo, and Bryan L. Susada. "CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 5 2024 Page 1691-1703
MLA Charles Dave R. Taotao, John Peter C. Calapardo, and Bryan L. Susada. "CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS." International Journal Of Advance Research And Innovative Ideas In Education 10.5(2024) : 1691-1703.
APA Charles Dave R. Taotao, John Peter C. Calapardo, & Bryan L. Susada. (2024). CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS. International Journal Of Advance Research And Innovative Ideas In Education, 10(5), 1691-1703.
Chicago Charles Dave R. Taotao, John Peter C. Calapardo, and Bryan L. Susada. "CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 5 (2024) : 1691-1703.
Oxford Charles Dave R. Taotao, John Peter C. Calapardo, and Bryan L. Susada. 'CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 5, 2024, p. 1691-1703. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/CUSTOMER’S_PREFERENCES_FOR_BANKING_SERVICES_IN_CATEEL__DAVAO_ORIENTAL_USING_CONJOINT_ANALYSIS_ijariie25129.pdf (Accessed : 10 May 2025).
Harvard Charles Dave R. Taotao, John Peter C. Calapardo, and Bryan L. Susada. (2024) 'CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS', International Journal Of Advance Research And Innovative Ideas In Education, 10(5), pp. 1691-1703IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/CUSTOMER’S_PREFERENCES_FOR_BANKING_SERVICES_IN_CATEEL__DAVAO_ORIENTAL_USING_CONJOINT_ANALYSIS_ijariie25129.pdf (Accessed : 10 May 2025)
IEEE Charles Dave R. Taotao, John Peter C. Calapardo, and Bryan L. Susada, "CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 5, pp. 1691-1703, Sep-Oct 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/CUSTOMER’S_PREFERENCES_FOR_BANKING_SERVICES_IN_CATEEL__DAVAO_ORIENTAL_USING_CONJOINT_ANALYSIS_ijariie25129.pdf [Accessed : 10 May 2025].
Turabian Charles Dave R. Taotao, John Peter C. Calapardo, and Bryan L. Susada. "CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 5 (10 May 2025).
Vancouver Charles Dave R. Taotao, John Peter C. Calapardo, and Bryan L. Susada. CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : 10 May 2025]; 10(5) : 1691-1703. Available from: https://ijariie.com/AdminUploadPdf/CUSTOMER’S_PREFERENCES_FOR_BANKING_SERVICES_IN_CATEEL__DAVAO_ORIENTAL_USING_CONJOINT_ANALYSIS_ijariie25129.pdf
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