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Title: :  A study on consumer preferences towards the consumption of beverages among youth and adults: a case study on Coffee Market in India
PaperId: :  25376
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 6 2024
DUI:    16.0415/IJARIIE-25376
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Apoorva Srivastava National P.G. College
Dr. Kritika MalhotraNational P.G. College

Abstract

marketing
Coffee Market in India, Consumer Preferences, Robusta Coffee, Arabica Coffee, Youth and Adults
The Coffee Market in India has experienced significant evolution and growth over the past decade, transitioning from a traditional, regional commodity to a vibrant and diverse sector with substantial economic and cultural implications. India, traditionally known for its tea consumption, has seen a burgeoning interest in coffee, driven by a growing middle class, urbanization, and changing consumer preferences. In India, the coffee market features a variety of brands specializing in Robusta and Arabica coffees. Some Robusta Coffee Brands of India are – Café Coffee Day, Tata Coffee Grand, Leo Coffee etc and Some Arabica Coffee Brands of India are – Blue Tokai, Indian Coffee House and Baba Budan Coffee etc. The Indian coffee market offers a rich variety of brands catering to both Robusta and Arabica coffee preferences. Robusta brands tend to focus on strong, bold flavors and are often associated with instant coffee, while Arabica brands emphasize smoothness and nuanced flavors, often found in specialty and premium segments. The diversity of these brands reflects the growing sophistication of coffee culture in India. In India, coffee consumption trends among young people and adults reveal a significant shift in preferences and habits, reflecting broader socio-economic changes and evolving cultural norms. Coffee has a multifaceted influence on both youth and adults in India. For the youth, coffee represents a cultural and social phenomenon, driving trends in café culture and specialty coffee. For adults, coffee plays a more traditional role, often linked to productivity and daily routines, while also evolving with growing health and quality considerations. Together, these influences contribute to the dynamic and expanding coffee market in India.

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IJARIIE Apoorva Srivastava , and Dr. Kritika Malhotra. "A study on consumer preferences towards the consumption of beverages among youth and adults: a case study on Coffee Market in India" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 6 2024 Page 978-991
MLA Apoorva Srivastava , and Dr. Kritika Malhotra. "A study on consumer preferences towards the consumption of beverages among youth and adults: a case study on Coffee Market in India." International Journal Of Advance Research And Innovative Ideas In Education 10.6(2024) : 978-991.
APA Apoorva Srivastava , & Dr. Kritika Malhotra. (2024). A study on consumer preferences towards the consumption of beverages among youth and adults: a case study on Coffee Market in India. International Journal Of Advance Research And Innovative Ideas In Education, 10(6), 978-991.
Chicago Apoorva Srivastava , and Dr. Kritika Malhotra. "A study on consumer preferences towards the consumption of beverages among youth and adults: a case study on Coffee Market in India." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 6 (2024) : 978-991.
Oxford Apoorva Srivastava , and Dr. Kritika Malhotra. 'A study on consumer preferences towards the consumption of beverages among youth and adults: a case study on Coffee Market in India', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 6, 2024, p. 978-991. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_study_on_consumer_preferences_towards_the_consumption_of_beverages_among_youth_and_adults___a_case_study_on_Coffee_Market_in_India_ijariie25376.pdf (Accessed : 10 December 2025).
Harvard Apoorva Srivastava , and Dr. Kritika Malhotra. (2024) 'A study on consumer preferences towards the consumption of beverages among youth and adults: a case study on Coffee Market in India', International Journal Of Advance Research And Innovative Ideas In Education, 10(6), pp. 978-991IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_study_on_consumer_preferences_towards_the_consumption_of_beverages_among_youth_and_adults___a_case_study_on_Coffee_Market_in_India_ijariie25376.pdf (Accessed : 10 December 2025)
IEEE Apoorva Srivastava , and Dr. Kritika Malhotra, "A study on consumer preferences towards the consumption of beverages among youth and adults: a case study on Coffee Market in India," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 6, pp. 978-991, Nov-Dec 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_study_on_consumer_preferences_towards_the_consumption_of_beverages_among_youth_and_adults___a_case_study_on_Coffee_Market_in_India_ijariie25376.pdf [Accessed : 10 December 2025].
Turabian Apoorva Srivastava , and Dr. Kritika Malhotra. "A study on consumer preferences towards the consumption of beverages among youth and adults: a case study on Coffee Market in India." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 6 (10 December 2025).
Vancouver Apoorva Srivastava , and Dr. Kritika Malhotra. A study on consumer preferences towards the consumption of beverages among youth and adults: a case study on Coffee Market in India. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : 10 December 2025]; 10(6) : 978-991. Available from: https://ijariie.com/AdminUploadPdf/A_study_on_consumer_preferences_towards_the_consumption_of_beverages_among_youth_and_adults___a_case_study_on_Coffee_Market_in_India_ijariie25376.pdf
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