Call for Papers:Vol.12 Issue.2

Submission
Last date		 28-Apr-2026
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-12,Issue-2. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  Consumer Behaviour and Brand Loyalty in the Digital Age
PaperId: :  25465
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 6 2024
DUI:    16.0415/IJARIIE-25465
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Mrs. Dharna PanwarHaridwar University

Abstract

Management
Consumer behavior, Social Media Influence, Brand loyalty
In the digital age, this study investigates how customer behaviour and brand loyalty are changing. Customer relationships with firms have changed dramatically as a result of the growth of digital marketing techniques and online platforms. The purpose of this study is to determine the main elements affecting customer behavior and evaluate how brand loyalty has changed as a result of digital innovations. This study offers insights into the tactics that companies can use to cultivate loyalty in an increasingly digital environment by examining existing patterns and researching relevant literature. Brand loyalty and consumer behavior have changed dramatically in the digital age as a result of the development of digital technology. Online reviews, personalized experiences, social media, and mobile shopping have all changed how customers engage with brands. The effect of digital transformation on customer buying patterns and brand loyalty is investigated in this study. Understanding how digital platforms affect consumer choice and decision-making, as well as the tactics used by companies to maintain client loyalty in a market that is becoming more and more digital, are the goals of the study.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Mrs. Dharna Panwar. "Consumer Behaviour and Brand Loyalty in the Digital Age" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 6 2024 Page 1585-1588
MLA Mrs. Dharna Panwar. "Consumer Behaviour and Brand Loyalty in the Digital Age." International Journal Of Advance Research And Innovative Ideas In Education 10.6(2024) : 1585-1588.
APA Mrs. Dharna Panwar. (2024). Consumer Behaviour and Brand Loyalty in the Digital Age. International Journal Of Advance Research And Innovative Ideas In Education, 10(6), 1585-1588.
Chicago Mrs. Dharna Panwar. "Consumer Behaviour and Brand Loyalty in the Digital Age." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 6 (2024) : 1585-1588.
Oxford Mrs. Dharna Panwar. 'Consumer Behaviour and Brand Loyalty in the Digital Age', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 6, 2024, p. 1585-1588. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Consumer_Behaviour_and_Brand_Loyalty_in_the_Digital_Age_ijariie25465.pdf (Accessed : ).
Harvard Mrs. Dharna Panwar. (2024) 'Consumer Behaviour and Brand Loyalty in the Digital Age', International Journal Of Advance Research And Innovative Ideas In Education, 10(6), pp. 1585-1588IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Consumer_Behaviour_and_Brand_Loyalty_in_the_Digital_Age_ijariie25465.pdf (Accessed : )
IEEE Mrs. Dharna Panwar, "Consumer Behaviour and Brand Loyalty in the Digital Age," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 6, pp. 1585-1588, Nov-Dec 2024. [Online]. Available: https://ijariie.com/AdminUploadPdf/Consumer_Behaviour_and_Brand_Loyalty_in_the_Digital_Age_ijariie25465.pdf [Accessed : ].
Turabian Mrs. Dharna Panwar. "Consumer Behaviour and Brand Loyalty in the Digital Age." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 6 ().
Vancouver Mrs. Dharna Panwar. Consumer Behaviour and Brand Loyalty in the Digital Age. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(6) : 1585-1588. Available from: https://ijariie.com/AdminUploadPdf/Consumer_Behaviour_and_Brand_Loyalty_in_the_Digital_Age_ijariie25465.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Factors Influencing the Adoption of Bio-Plastics among ConsumersManagementAnkita Download
Reliability and validity of Schools Governance and Operations Division Unified Monitoring Tool of Bislig City Division: A Descriptive Evaluative ApproachEDUCATIONAL MANAGEMENTFe U. Abrahan Download
Implementation of the Scheduled Caste Sub-Plan in Rajasthan: Policy Framework, Budgetary Allocations and Development OutcomesManagementDr. Mahendra Singh Rao Download
GENDER INFLUENCES ON NEGOTIATION TACTICS IN WORKPLACE CONFLICTSAccounting & FinanceLeqele Manngope Maureen Download
A POLICY BRIEF IN THE MAKING THE CHALLENGES AND MENTORSHIP QUALITY OF STUDENT TEACHERS IN CONTRASTING SCHOOL ENVIRONMENTSEducational ManagementEVA QUIRANTE EBORDE Download
Perceived Social Learning-Related Factors and Academic Outcomes of Grade 9 Learners in Edukasyon sa Pagpapakatao in Democrito O. Plaza Memorial National High School, Agusan del Sur Division: A Descriptive-Correlational ApproachEducationEden G. Sapio Download
Influence Of Leadership Style on Conflict Management in Private Secondary Schools In Kayunga District, UgandaManagement Enoch Tumusiime Download
A STUDY ON FACTORS INFLUENCING DISCHARGE DELAY IN PATIENT CARE AT ONE OF THE MULTISPECIALITY HOSPITALS IN COIMBATOREHOSPITAL ADMINISTRATIONMrs. U. SUJI Download
A DESCRIPTIVE SURVEY ON THE IMPLEMENTATION OF TECHNICAL VOCATIONAL LIVELIHOOD (TVL) TRACKS AND THE CHALLENGES ENCOUNTERED BY TVL LEARNERS OF SALVACION NATIONAL HIGH SCHOOL: BASIS FOR IMPROVED INSTRUCTIONEducationJowel S. Piquit Download
Role of CSR and Benefits on Employee Performance Across Generations and GendersManagement Md Naim-Ul-Hasan Khan Download
Prison Reforms in Haryana: Issues and InitiativesMANAGEMENTSachin Kumar Download
Disaster Risk Reduction Strategies and Community Preparedness of Coastal Communities in Glan, Sarangani ProvinceManagementKamarudin A. Sagandi Download
RELATIONSHIP BETWEEN SOCIAL LEARNING-RELATED VARIABLES AND ACADEMIC OUTCOMES OF GRADE 9 ARALING PANLIPUNAN LEARNERS OF SALVACION NATIONAL HIGH SCHOOL, AGUSAN DEL SUR DIVISION: A DESCRIPTIVE-CORRELATIONAL APPROACHEducationEVA L. VERTUDAZO Download
Transformations in Financial Networks Among Women Entrepreneurs Post-Demonetization: A Comparative Analysis by Family Structure and Digital IntegrationManagementProf. S. S. Sarangdevot Download
Laboratory Informatics as National Infrastructure: Empirical Evidence on Laboratory Information Management Systems and Geographic Information Systems Integration and Pandemic Response Performance in the United StatesManagementNiranjana Raghunathan Download
12