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Title: :  THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY
PaperId: :  25740
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 1 2025
DUI:    16.0415/IJARIIE-25740
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Sundari Rohima PratiwiMaster of Management Study Program, Islamic University of Bandung, Indonesia

Abstract

Management
e-commerce, e-service quality, e-satisfaction, e-loyalty
The purpose of this study is to find out the influence of e-service quality towards e-loyalty of Lazada Indonesia e-commerce mediated by e-satisfaction with the uncountable population. Determination of the number of samples is following by the Lemeshow's rules: 210 samples with the non-probability sampling technique and purposive samplingwhich is the sample is only for consumers who have transactions more than two times in the past year at least. This study used descriptive qualitative method and analysis of the data used Structural Equation Modeling-Partial Least Square (SEM-PLS) was processed by SmartPLS 3.0. The results of the study showed that e-service quality was influence towards e-satisfaction, e-satisfaction was influence towards e-loyalty, e-service quality was direction and indirect influence towards e-loyalty mediated by e-satisfaction.

Citations

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IJARIIE Sundari Rohima Pratiwi. "THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 1 2025 Page 1004-1010
MLA Sundari Rohima Pratiwi. "THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY." International Journal Of Advance Research And Innovative Ideas In Education 11.1(2025) : 1004-1010.
APA Sundari Rohima Pratiwi. (2025). THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY. International Journal Of Advance Research And Innovative Ideas In Education, 11(1), 1004-1010.
Chicago Sundari Rohima Pratiwi. "THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 1 (2025) : 1004-1010.
Oxford Sundari Rohima Pratiwi. 'THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 1, 2025, p. 1004-1010. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_LAZADA_E_SERVICE_QUALITY_ON_E_SATISFACTION_AND_ITS_IMPACT_ON_E_LOYALTY_ijariie25740.pdf (Accessed : ).
Harvard Sundari Rohima Pratiwi. (2025) 'THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY', International Journal Of Advance Research And Innovative Ideas In Education, 11(1), pp. 1004-1010IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_LAZADA_E_SERVICE_QUALITY_ON_E_SATISFACTION_AND_ITS_IMPACT_ON_E_LOYALTY_ijariie25740.pdf (Accessed : )
IEEE Sundari Rohima Pratiwi, "THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 1, pp. 1004-1010, Jan-Feb 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_LAZADA_E_SERVICE_QUALITY_ON_E_SATISFACTION_AND_ITS_IMPACT_ON_E_LOYALTY_ijariie25740.pdf [Accessed : ].
Turabian Sundari Rohima Pratiwi. "THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 1 ().
Vancouver Sundari Rohima Pratiwi. THE EFFECT OF LAZADA E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON E-LOYALTY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(1) : 1004-1010. Available from: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_LAZADA_E_SERVICE_QUALITY_ON_E_SATISFACTION_AND_ITS_IMPACT_ON_E_LOYALTY_ijariie25740.pdf
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