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Title: :  Study of Social Media Marketing and Its Effect on Brand Loyalty
PaperId: :  25776
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 1 2018
DUI:    16.0415/IJARIIE-25776
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Shilpa Pathak ThakurD. Y. Patil Deemed to be University, Maharashtra, Mumbai,India

Abstract

Marketing Management
Social Media Marketing, Brand Loyalty, Consumer Engagement, AI Personalization, eWOM
This study explores the impact of social media marketing on brand loyalty by analyzing engagement, customization, interaction, and electronic word-of-mouth (eWOM). With the growing influence of digital platforms, brands leverage social media to foster emotional connections and trust among consumers. The research highlights how personalized content, user-generated posts, and AI-driven marketing contribute to consumer retention and advocacy. While social media enhances brand awareness, challenges such as authenticity and commercialization remain. The findings provide insights for marketers to optimize social media strategies for long-term brand loyalty.

Citations

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IJARIIE Shilpa Pathak Thakur. "Study of Social Media Marketing and Its Effect on Brand Loyalty" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 1 2018 Page 1915-1922
MLA Shilpa Pathak Thakur. "Study of Social Media Marketing and Its Effect on Brand Loyalty." International Journal Of Advance Research And Innovative Ideas In Education 4.1(2018) : 1915-1922.
APA Shilpa Pathak Thakur. (2018). Study of Social Media Marketing and Its Effect on Brand Loyalty. International Journal Of Advance Research And Innovative Ideas In Education, 4(1), 1915-1922.
Chicago Shilpa Pathak Thakur. "Study of Social Media Marketing and Its Effect on Brand Loyalty." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 1 (2018) : 1915-1922.
Oxford Shilpa Pathak Thakur. 'Study of Social Media Marketing and Its Effect on Brand Loyalty', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 1, 2018, p. 1915-1922. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Study_of_Social_Media_Marketing_and_Its_Effect_on_Brand_Loyalty_ijariie25776.pdf (Accessed : ).
Harvard Shilpa Pathak Thakur. (2018) 'Study of Social Media Marketing and Its Effect on Brand Loyalty', International Journal Of Advance Research And Innovative Ideas In Education, 4(1), pp. 1915-1922IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Study_of_Social_Media_Marketing_and_Its_Effect_on_Brand_Loyalty_ijariie25776.pdf (Accessed : )
IEEE Shilpa Pathak Thakur, "Study of Social Media Marketing and Its Effect on Brand Loyalty," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 1, pp. 1915-1922, Jan-Feb 2018. [Online]. Available: https://ijariie.com/AdminUploadPdf/Study_of_Social_Media_Marketing_and_Its_Effect_on_Brand_Loyalty_ijariie25776.pdf [Accessed : ].
Turabian Shilpa Pathak Thakur. "Study of Social Media Marketing and Its Effect on Brand Loyalty." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 1 ().
Vancouver Shilpa Pathak Thakur. Study of Social Media Marketing and Its Effect on Brand Loyalty. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : ]; 4(1) : 1915-1922. Available from: https://ijariie.com/AdminUploadPdf/Study_of_Social_Media_Marketing_and_Its_Effect_on_Brand_Loyalty_ijariie25776.pdf
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