Call for Papers:Vol.11 Issue.4

Submission
Last date		 28-Aug-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-4. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  Study on Neuromarketing Techniques and Their Influence on Consumer Behavior
PaperId: :  25777
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 2 2018
DUI:    16.0415/IJARIIE-25777
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Shilpa Pathak ThakurD. Y. Patil Deemed to be University, Maharashtra, Mumbai,India

Abstract

Marketing Management
Neuromarketing, Consumer Behavior, Neuroscience in Marketing, fMRI, EEG, Ethical Concerns, Advertising Effectiveness, Market Research
Neuromarketing is a growing field that integrates neuroscience with marketing to understand consumer behavior at a subconscious level. This study explores various neuromarketing techniques, including functional magnetic resonance imaging (fMRI), electroencephalography (EEG), and biometric analysis, to assess their influence on consumer decision-making. A systematic literature review approach was employed to analyze existing research on neural predictors of consumer behavior, advertising effectiveness, ethical concerns, and practical applications. The findings suggest that neuromarketing provides valuable insights into consumer preferences and purchase behavior, offering businesses a competitive edge in optimizing their marketing strategies. However, ethical challenges and high costs remain key barriers to widespread adoption. The study emphasizes the need for standardized ethical guidelines and cost-effective alternatives to enhance the applicability of neuromarketing. Future research should focus on integrating neuromarketing with traditional marketing methods to improve its reliability and effectiveness in real-world applications.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Shilpa Pathak Thakur. "Study on Neuromarketing Techniques and Their Influence on Consumer Behavior" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 2 2018 Page 5177-5183
MLA Shilpa Pathak Thakur. "Study on Neuromarketing Techniques and Their Influence on Consumer Behavior." International Journal Of Advance Research And Innovative Ideas In Education 4.2(2018) : 5177-5183.
APA Shilpa Pathak Thakur. (2018). Study on Neuromarketing Techniques and Their Influence on Consumer Behavior. International Journal Of Advance Research And Innovative Ideas In Education, 4(2), 5177-5183.
Chicago Shilpa Pathak Thakur. "Study on Neuromarketing Techniques and Their Influence on Consumer Behavior." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 2 (2018) : 5177-5183.
Oxford Shilpa Pathak Thakur. 'Study on Neuromarketing Techniques and Their Influence on Consumer Behavior', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 2, 2018, p. 5177-5183. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Study_on_Neuromarketing_Techniques_and_Their_Influence_on_Consumer_Behavior_ijariie25777.pdf (Accessed : ).
Harvard Shilpa Pathak Thakur. (2018) 'Study on Neuromarketing Techniques and Their Influence on Consumer Behavior', International Journal Of Advance Research And Innovative Ideas In Education, 4(2), pp. 5177-5183IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Study_on_Neuromarketing_Techniques_and_Their_Influence_on_Consumer_Behavior_ijariie25777.pdf (Accessed : )
IEEE Shilpa Pathak Thakur, "Study on Neuromarketing Techniques and Their Influence on Consumer Behavior," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 2, pp. 5177-5183, Mar-App 2018. [Online]. Available: https://ijariie.com/AdminUploadPdf/Study_on_Neuromarketing_Techniques_and_Their_Influence_on_Consumer_Behavior_ijariie25777.pdf [Accessed : ].
Turabian Shilpa Pathak Thakur. "Study on Neuromarketing Techniques and Their Influence on Consumer Behavior." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 2 ().
Vancouver Shilpa Pathak Thakur. Study on Neuromarketing Techniques and Their Influence on Consumer Behavior. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : ]; 4(2) : 5177-5183. Available from: https://ijariie.com/AdminUploadPdf/Study_on_Neuromarketing_Techniques_and_Their_Influence_on_Consumer_Behavior_ijariie25777.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
EMPLOYERS’ FEEDBACK OF GRADUATES’ EMPLOYABILITY SKILLS AND THEIR RELATIONSHIP WITH ORGANIZATIONAL DEMOGRAPHICSBusiness ManagementROJAY M. GEROMO Download
SHAPING PURCHASE PATHS: THE INFLUENCE OF ONLINE REVIEW ENGAGEMENT ON BUYING CHOICESManagement and CommerceLINABEN M. ROLDAN Download
Impact of Marketing Strategies of Coffee Shops on Buying Behavior: Consumers PerspectiveBusiness and Marketing Nicole S. Celmar, Alnie Joy L. Menguito, Vanessah E. Padungao, Marhraycon Grace O. Abasolo, Eljane P. Tolin, Missy S. Vigonte, Rafigah Love F. Ariño Download
TACKLING FINANCIAL MANAGEMENT CHALLENGES TO BUILD A RESILIENT FUTUREMASTER OF BUSINESS ADMINISTRATIONRICKY T. TAMAYO Download
BETWEEN REFORM AND REALITY: ASSESSING THE IMPLEMENTATION OF JMC 2021 IN LOCAL BUSINESS PERMITTING SYSTEMS IN THE PHILIPPINESBusiness ENGR. CHARLES G. BINGHOY Download
CONSUMER AWARENESS AND IMPLEMENTATION OF EPIRA LAW OF 2001 AMONG THE ELECTRIC COOPERATIVES IN SURIGAO DEL SURBusiness ManagementMonna M. Talip Download
Evaluating the consumer preferences towards cloud kitchen serviceCommerceAgalya Download
EVALUATING USER PREFERENCES AND BEHAVIOURAL INTENTIONS FOR ACCOMMODATION BOOKING APPS: INSIGHTS INTO SECURITY, CONVENIENCE, AND SERVICE INNOVATIONcommerce NAYANA PRASANTH Download
Business Professionals' Insights Into Innovative Customer EngagementDigital MarketingJames Q. Grefalde Download
Impact of artificial intelligence in digital marketingMarketing Gokul krishnan S Download
AI Based Book Recommendation SystemArtificial Intelligence, Human- Computer Interaction, Recommender SystemAndy Thaosen Download
Facebook Ads Strategy: Understanding Psychology, Creativity, and OptimizationDigital Marketing (Meta ads/Facebook Ads )Lewis Gheevar Download
Smart Vision: Augmented Reality Glasses for Assisting the Visually Impaired in Real-Time Navigation and Object Detection.Human-Computer Interaction (HCI) , Computer Vision & Object DetectionRahul Ramesh Download
EVALUATING BUSINESS MODELS FOR CONSTRUCTION EQUIPMENT LEASING IN EMERGING MARKETS: A CASE STUDY OF THE INDIAN INFRASTRUCTURE SECTORCivil related business Yuhan Basil George Download
The Psychology of Promotion: How Marketing Strategies Shape Consumer Buying Decisionsmarketing A.K Nirav Download
12