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Title: :  Study of Customer Relationship Management (CRM) and Its Impact on Business Growth
PaperId: :  25783
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 5 2018
DUI:    16.0415/IJARIIE-25783
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Shilpa Pathak ThakurD. Y. Patil Deemed to be University, Maharashtra, Mumbai,India

Abstract

Marketing Management
Customer Relationship Management, Business Growth, Customer Satisfaction, CRM Implementation
Customer Relationship Management (CRM) has emerged as a strategic approach for businesses to enhance customer interactions, improve satisfaction, and drive business growth. This study examines the impact of CRM on key business metrics, including revenue growth, customer retention, and satisfaction levels. A mixed-method approach, utilizing surveys and interviews, was employed to gather data from businesses of various sizes. The findings indicate that CRM adoption significantly contributes to increased financial performance and customer loyalty. However, challenges such as data integration and employee resistance persist. Addressing these issues and leveraging emerging technologies can further optimize CRM implementation for sustainable business success.

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IJARIIE Shilpa Pathak Thakur. "Study of Customer Relationship Management (CRM) and Its Impact on Business Growth" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 5 2018 Page 1258-1263
MLA Shilpa Pathak Thakur. "Study of Customer Relationship Management (CRM) and Its Impact on Business Growth." International Journal Of Advance Research And Innovative Ideas In Education 4.5(2018) : 1258-1263.
APA Shilpa Pathak Thakur. (2018). Study of Customer Relationship Management (CRM) and Its Impact on Business Growth. International Journal Of Advance Research And Innovative Ideas In Education, 4(5), 1258-1263.
Chicago Shilpa Pathak Thakur. "Study of Customer Relationship Management (CRM) and Its Impact on Business Growth." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 5 (2018) : 1258-1263.
Oxford Shilpa Pathak Thakur. 'Study of Customer Relationship Management (CRM) and Its Impact on Business Growth', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 5, 2018, p. 1258-1263. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Study_of_Customer_Relationship_Management__CRM__and_Its_Impact_on_Business_Growth_ijariie25783.pdf (Accessed : ).
Harvard Shilpa Pathak Thakur. (2018) 'Study of Customer Relationship Management (CRM) and Its Impact on Business Growth', International Journal Of Advance Research And Innovative Ideas In Education, 4(5), pp. 1258-1263IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Study_of_Customer_Relationship_Management__CRM__and_Its_Impact_on_Business_Growth_ijariie25783.pdf (Accessed : )
IEEE Shilpa Pathak Thakur, "Study of Customer Relationship Management (CRM) and Its Impact on Business Growth," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 5, pp. 1258-1263, Sep-Oct 2018. [Online]. Available: https://ijariie.com/AdminUploadPdf/Study_of_Customer_Relationship_Management__CRM__and_Its_Impact_on_Business_Growth_ijariie25783.pdf [Accessed : ].
Turabian Shilpa Pathak Thakur. "Study of Customer Relationship Management (CRM) and Its Impact on Business Growth." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 5 ().
Vancouver Shilpa Pathak Thakur. Study of Customer Relationship Management (CRM) and Its Impact on Business Growth. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : ]; 4(5) : 1258-1263. Available from: https://ijariie.com/AdminUploadPdf/Study_of_Customer_Relationship_Management__CRM__and_Its_Impact_on_Business_Growth_ijariie25783.pdf
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