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Title: :  Study on Emotional Branding and Its Effect on Consumer Loyalty
PaperId: :  25784
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 6 2018
DUI:    16.0415/IJARIIE-25784
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Shilpa Pathak ThakurD. Y. Patil Deemed to be University, Maharashtra, Mumbai,India

Abstract

Marketing Management
Emotional Branding, Consumer Loyalty, Brand Attachment, Brand Trust
Emotional branding has emerged as a crucial strategy for businesses to create strong consumer connections and drive loyalty. This study examines the impact of emotional branding on consumer loyalty by analyzing key factors such as brand trust, attachment, personality, and love. A mixed-method approach is employed, incorporating both survey-based quantitative analysis and qualitative interviews. The findings reveal a significant positive correlation between emotional branding and consumer loyalty, highlighting the importance of emotional connections in brand commitment. The study provides valuable insights for marketers to enhance brand strategies and foster long-term customer relationships. Further research is recommended to explore the influence of digital branding and cultural variations on emotional branding effectiveness.

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IJARIIE Shilpa Pathak Thakur. "Study on Emotional Branding and Its Effect on Consumer Loyalty" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 6 2018 Page 789-793
MLA Shilpa Pathak Thakur. "Study on Emotional Branding and Its Effect on Consumer Loyalty." International Journal Of Advance Research And Innovative Ideas In Education 4.6(2018) : 789-793.
APA Shilpa Pathak Thakur. (2018). Study on Emotional Branding and Its Effect on Consumer Loyalty. International Journal Of Advance Research And Innovative Ideas In Education, 4(6), 789-793.
Chicago Shilpa Pathak Thakur. "Study on Emotional Branding and Its Effect on Consumer Loyalty." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 6 (2018) : 789-793.
Oxford Shilpa Pathak Thakur. 'Study on Emotional Branding and Its Effect on Consumer Loyalty', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 6, 2018, p. 789-793. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Study_on_Emotional_Branding_and_Its_Effect_on_Consumer_Loyalty_ijariie25784.pdf (Accessed : ).
Harvard Shilpa Pathak Thakur. (2018) 'Study on Emotional Branding and Its Effect on Consumer Loyalty', International Journal Of Advance Research And Innovative Ideas In Education, 4(6), pp. 789-793IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Study_on_Emotional_Branding_and_Its_Effect_on_Consumer_Loyalty_ijariie25784.pdf (Accessed : )
IEEE Shilpa Pathak Thakur, "Study on Emotional Branding and Its Effect on Consumer Loyalty," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 6, pp. 789-793, Nov-Dec 2018. [Online]. Available: https://ijariie.com/AdminUploadPdf/Study_on_Emotional_Branding_and_Its_Effect_on_Consumer_Loyalty_ijariie25784.pdf [Accessed : ].
Turabian Shilpa Pathak Thakur. "Study on Emotional Branding and Its Effect on Consumer Loyalty." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 6 ().
Vancouver Shilpa Pathak Thakur. Study on Emotional Branding and Its Effect on Consumer Loyalty. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : ]; 4(6) : 789-793. Available from: https://ijariie.com/AdminUploadPdf/Study_on_Emotional_Branding_and_Its_Effect_on_Consumer_Loyalty_ijariie25784.pdf
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