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Title: :  Employer Branding: A History of Change and Its Influence on Modern Workplaces
PaperId: :  25862
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 2 2025
DUI:    16.0415/IJARIIE-25862
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Himanshu SinghDelhi Technological University
Dr. Deep ShreeDelhi Technological University

Abstract

Employer Branding, Human Resources Management
Employer Branding, Dynamics Landscape, Modern Workplace, Organizational Reputation, Employee engagement, Recruitment success. Standard deviation,
Employer branding has become essential for companies seeking to attract and retain top talent in the changing workplace. A study examines workplace branding's evolution from its beginning to its current importance. How employer branding affects organizational reputation, employee engagement, and recruiting is studied. The article examines case studies and current practices to show how great employer brands match today's workforce's values and expectations. A questionnaire revealed that 100 employees value company branding, with an average score of 4.21 on a scale of 1 to 5. This study uses online database research and surveys to examine employees' employer branding views and experiences. It also discusses how the digital revolution and social media affect employer impressions. This detailed study emphasizes the strategic importance of employer branding in creating a competitive edge and a resilient corporate culture in the changing workplace. The organization can generate a reputation among its employees by creating an employer branding image. However, the low standard deviation indicates that this positive opinion is consistent, indicating that the employer brand is solid and reliable, which is crucial for attracting and retaining top talent. The study shows that corporate branding must emphasize organizational ideals and employee experiences. Thus, today's workplace requires sincerity and transparency.

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IJARIIE Himanshu Singh, and Dr. Deep Shree. "Employer Branding: A History of Change and Its Influence on Modern Workplaces" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 2 2025 Page 22-31
MLA Himanshu Singh, and Dr. Deep Shree. "Employer Branding: A History of Change and Its Influence on Modern Workplaces." International Journal Of Advance Research And Innovative Ideas In Education 11.2(2025) : 22-31.
APA Himanshu Singh, & Dr. Deep Shree. (2025). Employer Branding: A History of Change and Its Influence on Modern Workplaces. International Journal Of Advance Research And Innovative Ideas In Education, 11(2), 22-31.
Chicago Himanshu Singh, and Dr. Deep Shree. "Employer Branding: A History of Change and Its Influence on Modern Workplaces." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 2 (2025) : 22-31.
Oxford Himanshu Singh, and Dr. Deep Shree. 'Employer Branding: A History of Change and Its Influence on Modern Workplaces', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 2, 2025, p. 22-31. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Employer_Branding__A_History_of_Change_and_Its_Influence_on_Modern_Workplaces_ijariie25862.pdf (Accessed : 14 March 2025).
Harvard Himanshu Singh, and Dr. Deep Shree. (2025) 'Employer Branding: A History of Change and Its Influence on Modern Workplaces', International Journal Of Advance Research And Innovative Ideas In Education, 11(2), pp. 22-31IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Employer_Branding__A_History_of_Change_and_Its_Influence_on_Modern_Workplaces_ijariie25862.pdf (Accessed : 14 March 2025)
IEEE Himanshu Singh, and Dr. Deep Shree, "Employer Branding: A History of Change and Its Influence on Modern Workplaces," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 2, pp. 22-31, Mar-App 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/Employer_Branding__A_History_of_Change_and_Its_Influence_on_Modern_Workplaces_ijariie25862.pdf [Accessed : 14 March 2025].
Turabian Himanshu Singh, and Dr. Deep Shree. "Employer Branding: A History of Change and Its Influence on Modern Workplaces." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 2 (14 March 2025).
Vancouver Himanshu Singh, and Dr. Deep Shree. Employer Branding: A History of Change and Its Influence on Modern Workplaces. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : 14 March 2025]; 11(2) : 22-31. Available from: https://ijariie.com/AdminUploadPdf/Employer_Branding__A_History_of_Change_and_Its_Influence_on_Modern_Workplaces_ijariie25862.pdf
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