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Title: :  A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING
PaperId: :  26033
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 2 2025
DUI:    16.0415/IJARIIE-26033
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr.M.PrakashDr. N.G.P ARTS AND SCIENCE COLLEGE
Dr. T. SumathiDr. N.G.P ARTS AND SCIENCE COLLEGE
Ms. S.VarsanaaDr. N.G.P ARTS AND SCIENCE COLLEGE
Ms. M.P. SanjayDr. N.G.P ARTS AND SCIENCE COLLEGE

Abstract

Marketing
Traditional media, digital media, advertising, consumer behavior, TV, radio, print, social media.
This study presents a comparative analysis of traditional media and digital media advertising, focusing on their effectiveness, efficiency, and consumer perception. Traditional media channels such as television, radio, print, and outdoor advertising are evaluated alongside digital platforms including social media, search engine marketing, display ads, email marketing, and influencer marketing. The research focuses primarily on developed markets like the United States, the United Kingdom, and the European Union, while also considering trends in emerging markets where digital media adoption is accelerating. Additionally, the study examines cross-platform strategies that integrate both media types, offering insights into how businesses can create cohesive and impactful advertising campaigns. Key environmental and ethical concerns, such as sustainability in traditional media and data privacy in digital media, are also explored, providing a comprehensive understanding of the evolving advertising landscape.

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IJARIIE Dr.M.Prakash, Dr. T. Sumathi, Ms. S.Varsanaa, and Ms. M.P. Sanjay. "A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 2 2025 Page 899-903
MLA Dr.M.Prakash, Dr. T. Sumathi, Ms. S.Varsanaa, and Ms. M.P. Sanjay. "A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING." International Journal Of Advance Research And Innovative Ideas In Education 11.2(2025) : 899-903.
APA Dr.M.Prakash, Dr. T. Sumathi, Ms. S.Varsanaa, & Ms. M.P. Sanjay. (2025). A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING. International Journal Of Advance Research And Innovative Ideas In Education, 11(2), 899-903.
Chicago Dr.M.Prakash, Dr. T. Sumathi, Ms. S.Varsanaa, and Ms. M.P. Sanjay. "A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 2 (2025) : 899-903.
Oxford Dr.M.Prakash, Dr. T. Sumathi, Ms. S.Varsanaa, and Ms. M.P. Sanjay. 'A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 2, 2025, p. 899-903. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_COMPARATIVE_ANALYSIS_OF_TRADITIONAL_MEDIA_TO_DIGITAL_MEDIA_ADVERTISING_ijariie26033.pdf (Accessed : 30 March 2025).
Harvard Dr.M.Prakash, Dr. T. Sumathi, Ms. S.Varsanaa, and Ms. M.P. Sanjay. (2025) 'A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING', International Journal Of Advance Research And Innovative Ideas In Education, 11(2), pp. 899-903IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_COMPARATIVE_ANALYSIS_OF_TRADITIONAL_MEDIA_TO_DIGITAL_MEDIA_ADVERTISING_ijariie26033.pdf (Accessed : 30 March 2025)
IEEE Dr.M.Prakash, Dr. T. Sumathi, Ms. S.Varsanaa, and Ms. M.P. Sanjay, "A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 2, pp. 899-903, Mar-App 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_COMPARATIVE_ANALYSIS_OF_TRADITIONAL_MEDIA_TO_DIGITAL_MEDIA_ADVERTISING_ijariie26033.pdf [Accessed : 30 March 2025].
Turabian Dr.M.Prakash, Dr. T. Sumathi, Ms. S.Varsanaa, and Ms. M.P. Sanjay. "A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 2 (30 March 2025).
Vancouver Dr.M.Prakash, Dr. T. Sumathi, Ms. S.Varsanaa, and Ms. M.P. Sanjay. A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISING. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : 30 March 2025]; 11(2) : 899-903. Available from: https://ijariie.com/AdminUploadPdf/A_COMPARATIVE_ANALYSIS_OF_TRADITIONAL_MEDIA_TO_DIGITAL_MEDIA_ADVERTISING_ijariie26033.pdf
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