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Title: :  EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT
PaperId: :  26070
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 2 2025
DUI:    16.0415/IJARIIE-26070
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
K . DARSANIDr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India
S. Namasivayam1Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India

Abstract

commerce
AI in CRM, Customer Engagement, Predictive Analytics, Automation, Ethical AI, Business Transformation
Management (CRM) in the digital economy. It examines how AI-driven CRM solutions enhance customer engagement, improve predictive analytics, and streamline business processes. Through an analysis of real-world applications, the research identifies key benefits such as personalized customer interactions, automation of support services, and data-driven decision-making. However, challenges such as data privacy concerns, algorithmic biases, and the need for human-AI collaboration are also highlighted. The findings suggest that organizations investing in AI-powered CRM systems gain a competitive advantage by delivering superior customer experiences while optimizing operational efficiency. The study underscores the importance of ethical AI governance and employee upskilling to maximize the potential of AI in CRM.

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IJARIIE K . DARSANI, and S. Namasivayam1. "EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 2 2025 Page 1105-1108
MLA K . DARSANI, and S. Namasivayam1. "EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT." International Journal Of Advance Research And Innovative Ideas In Education 11.2(2025) : 1105-1108.
APA K . DARSANI, & S. Namasivayam1. (2025). EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT. International Journal Of Advance Research And Innovative Ideas In Education, 11(2), 1105-1108.
Chicago K . DARSANI, and S. Namasivayam1. "EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 2 (2025) : 1105-1108.
Oxford K . DARSANI, and S. Namasivayam1. 'EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 2, 2025, p. 1105-1108. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/EXPLORING_THE_FUTURE_OF_AI_IN_CUSTOMER_RELATIONSHIP_MANAGEMENT_ijariie26070.pdf (Accessed : ).
Harvard K . DARSANI, and S. Namasivayam1. (2025) 'EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT', International Journal Of Advance Research And Innovative Ideas In Education, 11(2), pp. 1105-1108IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/EXPLORING_THE_FUTURE_OF_AI_IN_CUSTOMER_RELATIONSHIP_MANAGEMENT_ijariie26070.pdf (Accessed : )
IEEE K . DARSANI, and S. Namasivayam1, "EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 2, pp. 1105-1108, Mar-App 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/EXPLORING_THE_FUTURE_OF_AI_IN_CUSTOMER_RELATIONSHIP_MANAGEMENT_ijariie26070.pdf [Accessed : ].
Turabian K . DARSANI, and S. Namasivayam1. "EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 2 ().
Vancouver K . DARSANI, and S. Namasivayam1. EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(2) : 1105-1108. Available from: https://ijariie.com/AdminUploadPdf/EXPLORING_THE_FUTURE_OF_AI_IN_CUSTOMER_RELATIONSHIP_MANAGEMENT_ijariie26070.pdf
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