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Title: :  Impact Of Customer Relationship Management Practices And Their Service Quality Of Union Bank Of India In Tirupur City
PaperId: :  26170
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 2 2025
DUI:    16.0415/IJARIIE-26170
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
P. PriyadharshiniDr. N.G.P Arts And Science College Coimbatore
M. GanesanDr. N.G.P Arts And Science College Coimbatore

Abstract

Commerce
Union Bank of India, Customer Relationship Management, Service Quality, Customer Satisfaction, Banking Sector.
Customer Relationship Management (CRM) plays a pivotal role in shaping service quality and enhancing customer satisfaction, particularly in the banking sector where competition and customer expectations are continually rising. This study explores the impact of CRM practices on the service quality of Union Bank of India, focusing on how strategic customer engagement, personalization, responsiveness, and feedback mechanisms influence service delivery. A survey of 114 customers was conducted to assess perceptions of CRM effectiveness and its correlation with service quality metrics. The research evaluates CRM dimensions such as technological integration, employee training, and relationship-building strategies. Key findings reveal that robust CRM practices lead to improved customer satisfaction, increased loyalty, and enhanced service efficiency. The study underscores the necessity for banks to invest in effective CRM frameworks to foster strong customer relationships and maintain competitive service standards.

Citations

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IJARIIE P. Priyadharshini, and M. Ganesan. "Impact Of Customer Relationship Management Practices And Their Service Quality Of Union Bank Of India In Tirupur City" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 2 2025 Page 1622-1625
MLA P. Priyadharshini, and M. Ganesan. "Impact Of Customer Relationship Management Practices And Their Service Quality Of Union Bank Of India In Tirupur City." International Journal Of Advance Research And Innovative Ideas In Education 11.2(2025) : 1622-1625.
APA P. Priyadharshini, & M. Ganesan. (2025). Impact Of Customer Relationship Management Practices And Their Service Quality Of Union Bank Of India In Tirupur City. International Journal Of Advance Research And Innovative Ideas In Education, 11(2), 1622-1625.
Chicago P. Priyadharshini, and M. Ganesan. "Impact Of Customer Relationship Management Practices And Their Service Quality Of Union Bank Of India In Tirupur City." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 2 (2025) : 1622-1625.
Oxford P. Priyadharshini, and M. Ganesan. 'Impact Of Customer Relationship Management Practices And Their Service Quality Of Union Bank Of India In Tirupur City', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 2, 2025, p. 1622-1625. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Impact_Of_Customer_Relationship_Management_Practices_And_Their_Service_Quality_Of_Union_Bank_Of_India_In_Tirupur_City_ijariie26170.pdf (Accessed : ).
Harvard P. Priyadharshini, and M. Ganesan. (2025) 'Impact Of Customer Relationship Management Practices And Their Service Quality Of Union Bank Of India In Tirupur City', International Journal Of Advance Research And Innovative Ideas In Education, 11(2), pp. 1622-1625IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Impact_Of_Customer_Relationship_Management_Practices_And_Their_Service_Quality_Of_Union_Bank_Of_India_In_Tirupur_City_ijariie26170.pdf (Accessed : )
IEEE P. Priyadharshini, and M. Ganesan, "Impact Of Customer Relationship Management Practices And Their Service Quality Of Union Bank Of India In Tirupur City," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 2, pp. 1622-1625, Mar-App 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/Impact_Of_Customer_Relationship_Management_Practices_And_Their_Service_Quality_Of_Union_Bank_Of_India_In_Tirupur_City_ijariie26170.pdf [Accessed : ].
Turabian P. Priyadharshini, and M. Ganesan. "Impact Of Customer Relationship Management Practices And Their Service Quality Of Union Bank Of India In Tirupur City." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 2 ().
Vancouver P. Priyadharshini, and M. Ganesan. Impact Of Customer Relationship Management Practices And Their Service Quality Of Union Bank Of India In Tirupur City. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(2) : 1622-1625. Available from: https://ijariie.com/AdminUploadPdf/Impact_Of_Customer_Relationship_Management_Practices_And_Their_Service_Quality_Of_Union_Bank_Of_India_In_Tirupur_City_ijariie26170.pdf
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