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Title: :  Facebook Ads Strategy: Understanding Psychology, Creativity, and Optimization
PaperId: :  26194
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 2 2025
DUI:    16.0415/IJARIIE-26194
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Lewis GheevarSt. Joseph's University, Bengaluru

Abstract

Digital Marketing (Meta ads/Facebook Ads )
Facebook Ads (Digital Marketing, Ad Psychology, Meta Advantage, Retargeting
Ads are literally everywhere these days — on your phone, laptop, TV, even while walking down the street. But let’s be real: how many of them actually stick? That’s the real question this paper digs into. We’re going deep into the world of Facebook Ads and cracking open what makes an ad really work. We’ll look at the psychology behind good ads — like how they grab your attention, make you curious, and push you to take action without feeling pushy. We’ll talk about why visual formats matter (spoiler: vertical videos and clean product shots win), and how absurd, funny, or emotional content can break the pattern and stop the scroll. We'll also dive into the stuff most people ignore: how your ad feels, how it sounds, and how to make it feel more like genuine content rather than another bland sales pitch. You’ll learn why creators matter, why retargeting is golden when done right, and how to fight ad fatigue before your audience gets bored. I’ll also walk you through how to use Reddit, Quora, and Facebook’s own ad library to do real, raw research into what your audience actually wants. Plus, there’s a breakdown of how to test, scale, and build audiences like a pro. This isn't a dry guide — it's a no-fluff walkthrough made to help you stand out in a sea of sameness. Because today, it’s not just about selling a product; it’s about giving your audience something they want to see and be part of.

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IJARIIE Lewis Gheevar. "Facebook Ads Strategy: Understanding Psychology, Creativity, and Optimization" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 2 2025 Page 1902-1904
MLA Lewis Gheevar. "Facebook Ads Strategy: Understanding Psychology, Creativity, and Optimization." International Journal Of Advance Research And Innovative Ideas In Education 11.2(2025) : 1902-1904.
APA Lewis Gheevar. (2025). Facebook Ads Strategy: Understanding Psychology, Creativity, and Optimization. International Journal Of Advance Research And Innovative Ideas In Education, 11(2), 1902-1904.
Chicago Lewis Gheevar. "Facebook Ads Strategy: Understanding Psychology, Creativity, and Optimization." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 2 (2025) : 1902-1904.
Oxford Lewis Gheevar. 'Facebook Ads Strategy: Understanding Psychology, Creativity, and Optimization', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 2, 2025, p. 1902-1904. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Facebook_Ads_Strategy__Understanding_Psychology__Creativity__and_Optimization_ijariie26194.pdf (Accessed : ).
Harvard Lewis Gheevar. (2025) 'Facebook Ads Strategy: Understanding Psychology, Creativity, and Optimization', International Journal Of Advance Research And Innovative Ideas In Education, 11(2), pp. 1902-1904IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Facebook_Ads_Strategy__Understanding_Psychology__Creativity__and_Optimization_ijariie26194.pdf (Accessed : )
IEEE Lewis Gheevar, "Facebook Ads Strategy: Understanding Psychology, Creativity, and Optimization," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 2, pp. 1902-1904, Mar-App 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/Facebook_Ads_Strategy__Understanding_Psychology__Creativity__and_Optimization_ijariie26194.pdf [Accessed : ].
Turabian Lewis Gheevar. "Facebook Ads Strategy: Understanding Psychology, Creativity, and Optimization." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 2 ().
Vancouver Lewis Gheevar. Facebook Ads Strategy: Understanding Psychology, Creativity, and Optimization. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(2) : 1902-1904. Available from: https://ijariie.com/AdminUploadPdf/Facebook_Ads_Strategy__Understanding_Psychology__Creativity__and_Optimization_ijariie26194.pdf
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