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Title: :  Customer perception towords food delivery apps
PaperId: :  26217
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 2 2025
DUI:    16.0415/IJARIIE-26217
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Haritha RDr.N.G.P. Arts and science college
Dr. V.P AmuthanayakiDr.N.G.P. Arts and science college

Abstract

Management
Customer Perception, Food Delivery Apps, Consumer Behavior, Service Quality, User Satisfaction, App Usability, Delivery Time, Customer Loyalty
The rapid growth of digital technology has revolutionized the food service industry, particularly through the emergence of food delivery applications. This study explores customer perception towards food delivery apps, focusing on key factors such as user interface, pricing, delivery time, food quality, customer service, and overall satisfaction. A mixed-method approach was employed, combining quantitative surveys and qualitative interviews to gather data from a diverse demographic of app users. The findings reveal that convenience, ease of use, and promotional offers are major drivers of customer preference, while issues like delayed delivery and poor customer support negatively impact perception. Additionally, trust and reliability emerged as crucial determinants of long-term usage. The research contributes to understanding consumer behavior in the digital food marketplace and offers insights for app developers and food delivery companies to enhance user experience and retention

Citations

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IJARIIE Haritha R, and Dr. V.P Amuthanayaki. "Customer perception towords food delivery apps" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 2 2025 Page 2009-2014
MLA Haritha R, and Dr. V.P Amuthanayaki. "Customer perception towords food delivery apps." International Journal Of Advance Research And Innovative Ideas In Education 11.2(2025) : 2009-2014.
APA Haritha R, & Dr. V.P Amuthanayaki. (2025). Customer perception towords food delivery apps. International Journal Of Advance Research And Innovative Ideas In Education, 11(2), 2009-2014.
Chicago Haritha R, and Dr. V.P Amuthanayaki. "Customer perception towords food delivery apps." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 2 (2025) : 2009-2014.
Oxford Haritha R, and Dr. V.P Amuthanayaki. 'Customer perception towords food delivery apps', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 2, 2025, p. 2009-2014. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Customer_perception_towords_food_delivery_apps_ijariie26217.pdf (Accessed : ).
Harvard Haritha R, and Dr. V.P Amuthanayaki. (2025) 'Customer perception towords food delivery apps', International Journal Of Advance Research And Innovative Ideas In Education, 11(2), pp. 2009-2014IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Customer_perception_towords_food_delivery_apps_ijariie26217.pdf (Accessed : )
IEEE Haritha R, and Dr. V.P Amuthanayaki, "Customer perception towords food delivery apps," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 2, pp. 2009-2014, Mar-App 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/Customer_perception_towords_food_delivery_apps_ijariie26217.pdf [Accessed : ].
Turabian Haritha R, and Dr. V.P Amuthanayaki. "Customer perception towords food delivery apps." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 2 ().
Vancouver Haritha R, and Dr. V.P Amuthanayaki. Customer perception towords food delivery apps. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(2) : 2009-2014. Available from: https://ijariie.com/AdminUploadPdf/Customer_perception_towords_food_delivery_apps_ijariie26217.pdf
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