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Title: :  “UNDERSTANDING COLLEGE STUDENT'S AWARENESS ON BEAUTY PRODUCTS INGREDIENTS"
PaperId: :  26279
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 2 2025
DUI:    16.0415/IJARIIE-26279
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Kumari MuskanNational P.G. College
Dr. PRANATI MISRANational P.G. College

Abstract

commerce
Brand Awareness, Beauty Product Ingredients, Influence, Social media, types of skin.
This research was conducted to have a better understanding of college students' perceptions of beauty product ingredients. Influencers and social media marketing use different kinds of strategies to attract their followers to purchase those products. In the day-to-day age, when everything is done online, social media is best. In this research, a student's awareness level will be checked related to beauty product ingredients and how it affects the purchasing decisions of college students. And also how social media factors in. Companies like Nykaa,lakme,sugar etc,and other brands' products have been affected by influencers' opinions on their products and also the understanding of college students' knowledge about the products and the chemicals/ingredients. In this, primary and secondary methods will be used, and quantitative methods will be used. In this research, the users between the ages of 18 and 34 will be taken to see how their opinion has been changed by following social media applications and influencers. The purpose is that influencers, also referred to as opinion leaders, share their attitudes and experiences with brands in order to impact consumers. Therefore, it is necessary to define the fundamentals such as brand, brand image, brand awareness, ingredients, and chemicals. Different tools and methods will be used, like questionnaires, data analysis etc. Influencer marketing is an effective way to increase brand awareness among customers through influencers.

Citations

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IJARIIE Kumari Muskan, and Dr. PRANATI MISRA. "“UNDERSTANDING COLLEGE STUDENT'S AWARENESS ON BEAUTY PRODUCTS INGREDIENTS"" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 2 2025 Page 2513-2523
MLA Kumari Muskan, and Dr. PRANATI MISRA. "“UNDERSTANDING COLLEGE STUDENT'S AWARENESS ON BEAUTY PRODUCTS INGREDIENTS"." International Journal Of Advance Research And Innovative Ideas In Education 11.2(2025) : 2513-2523.
APA Kumari Muskan, & Dr. PRANATI MISRA. (2025). “UNDERSTANDING COLLEGE STUDENT'S AWARENESS ON BEAUTY PRODUCTS INGREDIENTS". International Journal Of Advance Research And Innovative Ideas In Education, 11(2), 2513-2523.
Chicago Kumari Muskan, and Dr. PRANATI MISRA. "“UNDERSTANDING COLLEGE STUDENT'S AWARENESS ON BEAUTY PRODUCTS INGREDIENTS"." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 2 (2025) : 2513-2523.
Oxford Kumari Muskan, and Dr. PRANATI MISRA. '“UNDERSTANDING COLLEGE STUDENT'S AWARENESS ON BEAUTY PRODUCTS INGREDIENTS"', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 2, 2025, p. 2513-2523. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/“UNDERSTANDING_COLLEGE_STUDENT_S_AWARENESS_ON_BEAUTY_PRODUCTS_INGREDIENTS__ijariie26279.pdf (Accessed : ).
Harvard Kumari Muskan, and Dr. PRANATI MISRA. (2025) '“UNDERSTANDING COLLEGE STUDENT'S AWARENESS ON BEAUTY PRODUCTS INGREDIENTS"', International Journal Of Advance Research And Innovative Ideas In Education, 11(2), pp. 2513-2523IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/“UNDERSTANDING_COLLEGE_STUDENT_S_AWARENESS_ON_BEAUTY_PRODUCTS_INGREDIENTS__ijariie26279.pdf (Accessed : )
IEEE Kumari Muskan, and Dr. PRANATI MISRA, "“UNDERSTANDING COLLEGE STUDENT'S AWARENESS ON BEAUTY PRODUCTS INGREDIENTS"," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 2, pp. 2513-2523, Mar-App 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/“UNDERSTANDING_COLLEGE_STUDENT_S_AWARENESS_ON_BEAUTY_PRODUCTS_INGREDIENTS__ijariie26279.pdf [Accessed : ].
Turabian Kumari Muskan, and Dr. PRANATI MISRA. "“UNDERSTANDING COLLEGE STUDENT'S AWARENESS ON BEAUTY PRODUCTS INGREDIENTS"." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 2 ().
Vancouver Kumari Muskan, and Dr. PRANATI MISRA. “UNDERSTANDING COLLEGE STUDENT'S AWARENESS ON BEAUTY PRODUCTS INGREDIENTS". International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(2) : 2513-2523. Available from: https://ijariie.com/AdminUploadPdf/“UNDERSTANDING_COLLEGE_STUDENT_S_AWARENESS_ON_BEAUTY_PRODUCTS_INGREDIENTS__ijariie26279.pdf
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