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Title: :  Business Professionals' Insights Into Innovative Customer Engagement
PaperId: :  26478
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 3 2025
DUI:    16.0415/IJARIIE-26478
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
James Q. GrefaldeNortheastern Mindanao State University

Abstract

Digital Marketing
customer engagement, personalization, emerging technologies
This study investigates how enterprises can improve their consumer outreach efforts in today's hyper-connected society to establish meaningful relationships from the insights of business professionals. It focuses on new tools and technology that increase consumer engagement and happiness. This study employed a qualitative, phenomenological method; the study gains insights from real-world stakeholder experiences, illuminating the challenges and prospects of modern marketing. The study emphasizes the importance of personalized communication and data-driven methods, illustrating how tailored interactions match specific client preferences. It also investigates the revolutionary power of artificial intelligence (AI), chatbots, and augmented reality in providing real-time, novel client experiences. Furthermore, the study underlines the value of interactive material and the need to cultivate authenticity and openness to promote trust and loyalty. Thus, to retain consumer involvement, businesses are encouraged to employ multi-channel strategies, with active participation in social media interactions playing a highly significant role in customer satisfaction. The study's conclusions conclude by advising companies to give ethical marketing strategies, community development, and information technology adaptation top priority in order to stay competitive in a rapidly evolving digital environment. These insights aim to provide businesses with the necessary resources to address the emerging need for personalized, frictionless, and authentic client experiences in this digital period.

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IJARIIE James Q. Grefalde. "Business Professionals' Insights Into Innovative Customer Engagement" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 3 2025 Page 320-332
MLA James Q. Grefalde. "Business Professionals' Insights Into Innovative Customer Engagement." International Journal Of Advance Research And Innovative Ideas In Education 11.3(2025) : 320-332.
APA James Q. Grefalde. (2025). Business Professionals' Insights Into Innovative Customer Engagement. International Journal Of Advance Research And Innovative Ideas In Education, 11(3), 320-332.
Chicago James Q. Grefalde. "Business Professionals' Insights Into Innovative Customer Engagement." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 3 (2025) : 320-332.
Oxford James Q. Grefalde. 'Business Professionals' Insights Into Innovative Customer Engagement', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 3, 2025, p. 320-332. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Business_Professionals__Insights_Into_Innovative_Customer_Engagement_ijariie26478.pdf (Accessed : ).
Harvard James Q. Grefalde. (2025) 'Business Professionals' Insights Into Innovative Customer Engagement', International Journal Of Advance Research And Innovative Ideas In Education, 11(3), pp. 320-332IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Business_Professionals__Insights_Into_Innovative_Customer_Engagement_ijariie26478.pdf (Accessed : )
IEEE James Q. Grefalde, "Business Professionals' Insights Into Innovative Customer Engagement," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 3, pp. 320-332, May-Jun 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/Business_Professionals__Insights_Into_Innovative_Customer_Engagement_ijariie26478.pdf [Accessed : ].
Turabian James Q. Grefalde. "Business Professionals' Insights Into Innovative Customer Engagement." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 3 ().
Vancouver James Q. Grefalde. Business Professionals' Insights Into Innovative Customer Engagement. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(3) : 320-332. Available from: https://ijariie.com/AdminUploadPdf/Business_Professionals__Insights_Into_Innovative_Customer_Engagement_ijariie26478.pdf
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