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Title: :  Evaluating the consumer preferences towards cloud kitchen service
PaperId: :  26722
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 3 2025
DUI:    16.0415/IJARIIE-26722
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Agalya Dr.NGP Arts and Science College
Dr. D. ShanmugavadivelDr.NGP Arts and Science College

Abstract

Commerce
Cloud kitchen, Customer behaviour, Food delivery, Customer Satisfaction, Digital ordering, service quality, Virtual Restaurant.
Cloud kitchens, sometimes referred to as virtual or ghost kitchens, have completely changed the meal delivery market by providing effective, affordable, and technologically advanced substitutes for conventional dine-in restaurants. The elements that affect customer happiness, loyalty, and ordering patterns in Coimbatore city are the main subject of this study, which explores consumer behaviour and preferences regarding cloud kitchen services. The research uses both qualitative and quantitative methodologies, gaining insights from secondary data from industry reports and primary data obtained through structured questionnaires. The results point to important motivators include food quality, cost, ease of use, and the effectiveness of digital interfaces. Consumer concerns about sustainability, openness, and hygiene are also examined. According to the report, there are a lot of tech-savvy customers that appreciate digital interaction, fast service, and a varied menu. Limitations like geographic focus and changing market dynamics are also acknowledged. This study attempts to give cloud kitchen operators practical insights to improve customer experience, create focused marketing campaigns, and guarantee long-term success by examining the reasons behind frequent ordering and favoured cuisines. The study comes to the conclusion that, in a competitive cloud kitchen environment, customer-centric innovation and high-quality service are essential for establishing trust and encouraging loyalty

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IJARIIE Agalya , and Dr. D. Shanmugavadivel. "Evaluating the consumer preferences towards cloud kitchen service" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 3 2025 Page 2148-2157
MLA Agalya , and Dr. D. Shanmugavadivel. "Evaluating the consumer preferences towards cloud kitchen service." International Journal Of Advance Research And Innovative Ideas In Education 11.3(2025) : 2148-2157.
APA Agalya , & Dr. D. Shanmugavadivel. (2025). Evaluating the consumer preferences towards cloud kitchen service. International Journal Of Advance Research And Innovative Ideas In Education, 11(3), 2148-2157.
Chicago Agalya , and Dr. D. Shanmugavadivel. "Evaluating the consumer preferences towards cloud kitchen service." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 3 (2025) : 2148-2157.
Oxford Agalya , and Dr. D. Shanmugavadivel. 'Evaluating the consumer preferences towards cloud kitchen service', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 3, 2025, p. 2148-2157. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Evaluating_the_consumer_preferences_towards_cloud_kitchen_service_ijariie26722.pdf (Accessed : ).
Harvard Agalya , and Dr. D. Shanmugavadivel. (2025) 'Evaluating the consumer preferences towards cloud kitchen service', International Journal Of Advance Research And Innovative Ideas In Education, 11(3), pp. 2148-2157IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Evaluating_the_consumer_preferences_towards_cloud_kitchen_service_ijariie26722.pdf (Accessed : )
IEEE Agalya , and Dr. D. Shanmugavadivel, "Evaluating the consumer preferences towards cloud kitchen service," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 3, pp. 2148-2157, May-Jun 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/Evaluating_the_consumer_preferences_towards_cloud_kitchen_service_ijariie26722.pdf [Accessed : ].
Turabian Agalya , and Dr. D. Shanmugavadivel. "Evaluating the consumer preferences towards cloud kitchen service." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 3 ().
Vancouver Agalya , and Dr. D. Shanmugavadivel. Evaluating the consumer preferences towards cloud kitchen service. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(3) : 2148-2157. Available from: https://ijariie.com/AdminUploadPdf/Evaluating_the_consumer_preferences_towards_cloud_kitchen_service_ijariie26722.pdf
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