Call for Papers:Vol.12 Issue.2

Submission
Last date		 28-Apr-2026
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-12,Issue-2. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  From Products to Plots: How Digital Storytelling and Emotional Branding Redefine Advertising and Consumer Engagement
PaperId: :  27243
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 4 2025
DUI:    16.0415/IJARIIE-27243
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Amaresh JhaSchool of Liberal Studies and Media, UPES
Sanjeev Ratna SinghChandigarh University Uttar Pradesh

Abstract

Digital Advertising, Emotional Branding, Consumer Engagement
Digital Storytelling, Emotional Branding, Consumer Engagement, Interactive Media, Brand Narratives
Consumers today are inundated with information from a rapidly evolving media landscape shaped by social media marketing, content marketing, and AI-powered personalization. Traditional advertising focused primarily on functional product details is no longer as effective, as people have learned to tune out overt promotions in an era of ad fatigue. This shift has prompted marketers to adopt brand storytelling approaches that forge deeper emotional connections and inspire brand loyalty. Stories touch on universal human hopes, fears, and dreams in a way advertisements alone cannot. Moreover, emerging digital platforms and influencer marketing have transformed the delivery of such narratives, fundamentally changing how brands interact with audiences. This study explores how advertising evolved from function-first messages to emotionally engaging tales. It examines the role of interactive media and immersive experiences in story-driven marketing and how narratives shape consumer motivations, identities, and relationships with companies. By considering the ethical implications and future directions of digital storytelling, this work provides insight into the intricate interplay between audience engagement, marketing technology (MarTech), and promotional strategies in a changing world. The digitization of media has dramatically sped up society's transition toward immersive brand experiences. Unlike print and broadcast platforms, digital interfaces offer engaging, personalized, and vivid story worlds that amplify impact. Nowadays, commercials rarely just push products; instead, they peddle sensations, principles, and personas. For example, Nike's “Just Do It” campaign transcends athletic apparel by stoking perseverance and confidence, repositioning the brand as a beacon of empowerment.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Amaresh Jha, and Sanjeev Ratna Singh. "From Products to Plots: How Digital Storytelling and Emotional Branding Redefine Advertising and Consumer Engagement" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 4 2025 Page 2091-2101
MLA Amaresh Jha, and Sanjeev Ratna Singh. "From Products to Plots: How Digital Storytelling and Emotional Branding Redefine Advertising and Consumer Engagement." International Journal Of Advance Research And Innovative Ideas In Education 11.4(2025) : 2091-2101.
APA Amaresh Jha, & Sanjeev Ratna Singh. (2025). From Products to Plots: How Digital Storytelling and Emotional Branding Redefine Advertising and Consumer Engagement. International Journal Of Advance Research And Innovative Ideas In Education, 11(4), 2091-2101.
Chicago Amaresh Jha, and Sanjeev Ratna Singh. "From Products to Plots: How Digital Storytelling and Emotional Branding Redefine Advertising and Consumer Engagement." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 4 (2025) : 2091-2101.
Oxford Amaresh Jha, and Sanjeev Ratna Singh. 'From Products to Plots: How Digital Storytelling and Emotional Branding Redefine Advertising and Consumer Engagement', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 4, 2025, p. 2091-2101. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/From_Products_to_Plots__How_Digital_Storytelling_and_Emotional_Branding_Redefine_Advertising_and_Consumer_Engagement_ijariie27243.pdf (Accessed : ).
Harvard Amaresh Jha, and Sanjeev Ratna Singh. (2025) 'From Products to Plots: How Digital Storytelling and Emotional Branding Redefine Advertising and Consumer Engagement', International Journal Of Advance Research And Innovative Ideas In Education, 11(4), pp. 2091-2101IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/From_Products_to_Plots__How_Digital_Storytelling_and_Emotional_Branding_Redefine_Advertising_and_Consumer_Engagement_ijariie27243.pdf (Accessed : )
IEEE Amaresh Jha, and Sanjeev Ratna Singh, "From Products to Plots: How Digital Storytelling and Emotional Branding Redefine Advertising and Consumer Engagement," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 4, pp. 2091-2101, Jul-Aug 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/From_Products_to_Plots__How_Digital_Storytelling_and_Emotional_Branding_Redefine_Advertising_and_Consumer_Engagement_ijariie27243.pdf [Accessed : ].
Turabian Amaresh Jha, and Sanjeev Ratna Singh. "From Products to Plots: How Digital Storytelling and Emotional Branding Redefine Advertising and Consumer Engagement." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 4 ().
Vancouver Amaresh Jha, and Sanjeev Ratna Singh. From Products to Plots: How Digital Storytelling and Emotional Branding Redefine Advertising and Consumer Engagement. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(4) : 2091-2101. Available from: https://ijariie.com/AdminUploadPdf/From_Products_to_Plots__How_Digital_Storytelling_and_Emotional_Branding_Redefine_Advertising_and_Consumer_Engagement_ijariie27243.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.Social Media and Market Sharon Elizabeth George Download
From Products to Plots: How Digital Storytelling and Emotional Branding Redefine Advertising and Consumer EngagementDigital Advertising, Emotional Branding, Consumer EngagementAmaresh Jha Download
TRENDS IN INTERNET MARKETINGMarketing ManagementDipender Gahlaut Download
Millennial trust building by brands- a classic case of neglect of traditional media communication at the cost of user generated content.Marketing online contentEram Qazi Download
Customer Behaviour towards Shopping Malls – A Study in Bhavnagar (Gujarat State, India)Advertising & Consumer Behaviour Dr. Archana Chanuvai Narahari Download
DIGITAL INDIA-SOLUTION TO TRANSPARENCY, CORRUPTION AND ECONOMYIT/ADMINISTRATION/MEDIAJIGAR SHAH Download
AUTOMOBILES: DOWNSHIFT AND UPSHIFTAUTOMOBILE/MEDIAJIGAR SHAH Download
DEVIL IN THE DIESEL: SC PUTS BRAKES ON AUTOMOBILE INDUSTRY?AUTOMOBILE/MEDIAJIGAR SHAH Download
SOCIAL MEDIA... OPENING UP OF A NEW HORIZON !!!MEDIA/ NEW MEDIAROCHAK SAXENA Download