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Title: :  Educational Priorities in State Media: A Case Study of T-SAT Programming in Telangana
PaperId: :  27379
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 4 2025
DUI:    16.0415/IJARIIE-27379
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
KEMSARAM SAIKRISHNAOSMANIA UNIVERSITY

Abstract

Mass Communication, Education
Educational broadcasting, T-SAT, Development communication, Digital divide, Public pedagogy.
State-supported educational broadcasting has gained renewed importance in India as the digital divide deepens. Telangana’s T-SAT (Telangana Skill, Academic and Training), managed by the Government of Telangana, delivers educational programs through its Vidya and Nipuna channels and digital platforms. Its mandate includes supporting classroom instruction, preparing students for competitive exams, and expanding vocational training. While it complements national initiatives such as SWAYAM and PM eVidya, the central question remains: how effective is a regional broadcaster in reaching underserved populations, particularly rural and marginalized learners. This study examines T-SAT as a case of development communication and public pedagogy. It has three aims: to map the types of educational content prioritized, to analyze how programming reflects state educational goals, and to evaluate its role in reducing learning inequalities. The case study approach draws on program reviews and official documentation. Uses and Gratifications theory helps interpret audience needs, while Development Communication theory situates T-SAT within the broader politics of education in Telangana. Findings show that T-SAT has expanded access to curriculum-based lessons, coaching, and vocational programs, particularly for students outside urban centers. However, its impact is limited by infrastructural gaps, uneven digital access, and a lack of interactivity. By highlighting a state-driven initiative, the study adds to literature often dominated by national platforms and private edtech, showing how regional educational broadcasting functions as a hybrid model of public pedagogy.

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IJARIIE KEMSARAM SAIKRISHNA. "Educational Priorities in State Media: A Case Study of T-SAT Programming in Telangana" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 4 2025 Page 3745-3752
MLA KEMSARAM SAIKRISHNA. "Educational Priorities in State Media: A Case Study of T-SAT Programming in Telangana." International Journal Of Advance Research And Innovative Ideas In Education 11.4(2025) : 3745-3752.
APA KEMSARAM SAIKRISHNA. (2025). Educational Priorities in State Media: A Case Study of T-SAT Programming in Telangana. International Journal Of Advance Research And Innovative Ideas In Education, 11(4), 3745-3752.
Chicago KEMSARAM SAIKRISHNA. "Educational Priorities in State Media: A Case Study of T-SAT Programming in Telangana." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 4 (2025) : 3745-3752.
Oxford KEMSARAM SAIKRISHNA. 'Educational Priorities in State Media: A Case Study of T-SAT Programming in Telangana', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 4, 2025, p. 3745-3752. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Educational_Priorities_in_State_Media__A_Case_Study_of_T_SAT_Programming_in_Telangana_ijariie27379.pdf (Accessed : ).
Harvard KEMSARAM SAIKRISHNA. (2025) 'Educational Priorities in State Media: A Case Study of T-SAT Programming in Telangana', International Journal Of Advance Research And Innovative Ideas In Education, 11(4), pp. 3745-3752IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Educational_Priorities_in_State_Media__A_Case_Study_of_T_SAT_Programming_in_Telangana_ijariie27379.pdf (Accessed : )
IEEE KEMSARAM SAIKRISHNA, "Educational Priorities in State Media: A Case Study of T-SAT Programming in Telangana," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 4, pp. 3745-3752, Jul-Aug 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/Educational_Priorities_in_State_Media__A_Case_Study_of_T_SAT_Programming_in_Telangana_ijariie27379.pdf [Accessed : ].
Turabian KEMSARAM SAIKRISHNA. "Educational Priorities in State Media: A Case Study of T-SAT Programming in Telangana." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 4 ().
Vancouver KEMSARAM SAIKRISHNA. Educational Priorities in State Media: A Case Study of T-SAT Programming in Telangana. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(4) : 3745-3752. Available from: https://ijariie.com/AdminUploadPdf/Educational_Priorities_in_State_Media__A_Case_Study_of_T_SAT_Programming_in_Telangana_ijariie27379.pdf
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