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Title: :  Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.
PaperId: :  27514
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 5 2025
DUI:    16.0415/IJARIIE-27514
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Sharon Elizabeth George St. Josephs University

Abstract

Social Media and Market
Social media, consumer behavior, online, trends, choices, buying , marketing, engagement, shopping, business, satisfy, demand, internet, followers, products, optimizing, e-commerce, platforms, websites, communication, interaction, perspectives, audience, followers, brand, awareness, content
Social media has become a huge player in shaping consumer behaviour. It also influences online purchasing trends and consumer habits. The fast-paced expansion of platforms such as Facebook, Twitter, Instagram, YouTube, and LinkedIn etc. has changed how the consumers find, access, and buy products and services. This research paper aims to understand the impact of social media on consumers choices by focusing on the on the role of ads, suggestions by peers, and user-created content in shaping and influencing online buying behaviors. This study emphasizes the opportunities and challenges businesses encounter in utilizing social platforms to engage and influence their audience by analyzing engagement trends, demographic differences, and the success of social media marketing tactics. This study enhances the overall knowledge of digital marketing dynamics and provides practical advice for marketers aiming to improve their social media presence and foster significant consumer engagement.1

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IJARIIE Sharon Elizabeth George . "Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer." International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 5 2025 Page 385-395
MLA Sharon Elizabeth George . "Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.." International Journal Of Advance Research And Innovative Ideas In Education 11.5(2025) : 385-395.
APA Sharon Elizabeth George . (2025). Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.. International Journal Of Advance Research And Innovative Ideas In Education, 11(5), 385-395.
Chicago Sharon Elizabeth George . "Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 5 (2025) : 385-395.
Oxford Sharon Elizabeth George . 'Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 5, 2025, p. 385-395. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Impact_Of_Social_Media_Advertisements_On_Online_Purchase_Decisions_Of_Consumer__ijariie27514.pdf (Accessed : ).
Harvard Sharon Elizabeth George . (2025) 'Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.', International Journal Of Advance Research And Innovative Ideas In Education, 11(5), pp. 385-395IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Impact_Of_Social_Media_Advertisements_On_Online_Purchase_Decisions_Of_Consumer__ijariie27514.pdf (Accessed : )
IEEE Sharon Elizabeth George , "Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 5, pp. 385-395, Sep-Oct 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/Impact_Of_Social_Media_Advertisements_On_Online_Purchase_Decisions_Of_Consumer__ijariie27514.pdf [Accessed : ].
Turabian Sharon Elizabeth George . "Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 5 ().
Vancouver Sharon Elizabeth George . Impact Of Social Media Advertisements On Online Purchase Decisions Of Consumer.. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(5) : 385-395. Available from: https://ijariie.com/AdminUploadPdf/Impact_Of_Social_Media_Advertisements_On_Online_Purchase_Decisions_Of_Consumer__ijariie27514.pdf
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