Call for Papers:Vol.11 Issue.5

Submission
Last date		 28-Oct-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-5. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  A STUDY ON THE IMPACT OF ETHICAL MARKETING ON THE CONSUMERS PERCEPTION OF FMCG BRANDS
PaperId: :  27515
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 5 2025
DUI:    16.0415/IJARIIE-27515
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Lily Gloria Peter St Josephs University

Abstract

Marketing
Consumer Behavior, FMCG, Ethical Marketing, Market research, Competitors
This research adds a new dimension to the subject by providing a contemporary perspective on the impact that corporate activities have on customer perceptions in the industry of FMCG brands, which are the items that are most widely distributed in any country, but particularly in India. • In today's day and age, marketers aim to minimize costs in whatever way they can, which occasionally leads to them using unethical and unfair methods to gain an advantage over their competitors. This is in direct opposition to ethical marketing principles. • When it comes to ethical marketing, the answer is yes. If a brand is not adhering to ethical marketing principles, individuals will modify their choice for that brand. When a company actively participates in community upbringing and environmental conservation, consumers are more likely to want to purchase from and support the company. • Most people are aware of ethical marketing and understand why it is more important now than ever before. The consequences of unfair and unethical actions are severe if discovered, and the company is unable to recover from this stigma for an extended period of time. Consequently, it is preferable to adopt the ethical marketing guidelines.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Lily Gloria Peter . "A STUDY ON THE IMPACT OF ETHICAL MARKETING ON THE CONSUMERS PERCEPTION OF FMCG BRANDS" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 5 2025 Page 450-472
MLA Lily Gloria Peter . "A STUDY ON THE IMPACT OF ETHICAL MARKETING ON THE CONSUMERS PERCEPTION OF FMCG BRANDS." International Journal Of Advance Research And Innovative Ideas In Education 11.5(2025) : 450-472.
APA Lily Gloria Peter . (2025). A STUDY ON THE IMPACT OF ETHICAL MARKETING ON THE CONSUMERS PERCEPTION OF FMCG BRANDS. International Journal Of Advance Research And Innovative Ideas In Education, 11(5), 450-472.
Chicago Lily Gloria Peter . "A STUDY ON THE IMPACT OF ETHICAL MARKETING ON THE CONSUMERS PERCEPTION OF FMCG BRANDS." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 5 (2025) : 450-472.
Oxford Lily Gloria Peter . 'A STUDY ON THE IMPACT OF ETHICAL MARKETING ON THE CONSUMERS PERCEPTION OF FMCG BRANDS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 5, 2025, p. 450-472. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_IMPACT_OF_ETHICAL_MARKETING_ON_THE_CONSUMERS_PERCEPTION_OF_FMCG_BRANDS_ijariie27515.pdf (Accessed : ).
Harvard Lily Gloria Peter . (2025) 'A STUDY ON THE IMPACT OF ETHICAL MARKETING ON THE CONSUMERS PERCEPTION OF FMCG BRANDS', International Journal Of Advance Research And Innovative Ideas In Education, 11(5), pp. 450-472IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_IMPACT_OF_ETHICAL_MARKETING_ON_THE_CONSUMERS_PERCEPTION_OF_FMCG_BRANDS_ijariie27515.pdf (Accessed : )
IEEE Lily Gloria Peter , "A STUDY ON THE IMPACT OF ETHICAL MARKETING ON THE CONSUMERS PERCEPTION OF FMCG BRANDS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 5, pp. 450-472, Sep-Oct 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_IMPACT_OF_ETHICAL_MARKETING_ON_THE_CONSUMERS_PERCEPTION_OF_FMCG_BRANDS_ijariie27515.pdf [Accessed : ].
Turabian Lily Gloria Peter . "A STUDY ON THE IMPACT OF ETHICAL MARKETING ON THE CONSUMERS PERCEPTION OF FMCG BRANDS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 5 ().
Vancouver Lily Gloria Peter . A STUDY ON THE IMPACT OF ETHICAL MARKETING ON THE CONSUMERS PERCEPTION OF FMCG BRANDS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(5) : 450-472. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_IMPACT_OF_ETHICAL_MARKETING_ON_THE_CONSUMERS_PERCEPTION_OF_FMCG_BRANDS_ijariie27515.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
A STUDY ON THE IMPACT OF ETHICAL MARKETING ON THE CONSUMERS PERCEPTION OF FMCG BRANDSMarketing Lily Gloria Peter Download
Sleep Deprivation and Its Impact on Cognitive Functioning, Emotional Well-Being, and Mental HealthSleep and Mental Health Sharon Elizabeth George Download
A Cross-Cultural Study of Veganism: Motivations, Lifestyles, and ChallengesSocial Sciences – Consumer Behavior, Cross-Cultural Studies, Sustainability, and Lifestyle AdaptationKaushal Bhayani Download
MODELING THE DEVELOPMENT TRAJECTORY OF MADAGASCAR’S MINING INDUSTRY SECTOR FOR ENHANCED ECONOMIC GROWTH AND POVERTY REDUCTIONMINING INDUSTRY SECTOR GOVERNANCERABENANDRASANA Clément Florent Zà Download
TATHMINI YA NYIMBO ZA KISWAHILI KAMA NYENZO YA UFUNDISHAJI KATIKA SHULE ZA CHEKECHEAKiswahiili , Fasihi na LughaPius M Mwanza Download
SOCIO-ECONOMIC EMPOWERMENT AND EMPLOYMENT PATTERNS OF RURAL WOMEN IN WESTERN UTTAR PRADESHHome ScienceNeetu Singh Download
LABOR UNDER PRESSURE: ASSESSING THE LEVEL OF OCCUPATIONAL STRESS AMONG BARANGAY FUNCTIONARIES OF POBLACION, CATEEL DAVAO ORIENTALBachelor of Science in Criminology Art Cremson C. Betualla Download
BUILDING AN INCLUSIVE INDIA: THE ROLE OF DR. BABU JAGJIVAN RAM IN PUBLIC POLICY DEVELOPMENT FOR MARGINALIZED COMMUNITIESdr babu jagjivan ram chairPIDATALA ABHISHEK Download
EXPLORING THE FUTURE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENTcommerce K . DARSANI Download
AN ANALYSIS ON IMPORT AND EXPORT PROCEDURES AND DOCUMENTATION IN MAF CLOTHING PVT. LTD, TIRUPURInternational BusinessUdhaya Moothy P Download
A STUDY ON CUSTOMER SATISFACTION AND CHALLENGES TOWARDS ELECTRIC TWO WHEELERS VEHICLE IN COIMBATOREMarketing Ms. A. Swetha Download
Comparative study of parent-child relationships in adolescentsHome ScienceDr. Divya Hiran Download
Challenges of Entrepreneurship Education and Curriculum towards Job creation among Students of Jigawa State Polytechnic DutseManagementIbrahim Mohammed Umar Download
APPLICATION AND PRACTICE OF "REPLACING PLASTIC WITH BAMBOO" IN CULTURAL AND CREATIVE PRODUCT DESIGNManagementJialin Yan Download
PRACTICAL RESEARCH ON THE DEVELOPMENT OF URBAN CULTURAL TOURISM INDUSTRY BY SHORT VIDEO PLATFORM managementXue Ding Download
12