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Title: :  Rural Entrepreneurship and Sustainability in India
PaperId: :  27553
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 12 Issue 1 2026
DUI:    16.0415/IJARIIE-27553
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
DR. KAPIL KUMARDept. of Management Studies, BPS Women University, Sonipat, Haryana

Abstract

MANAGEMENT
rural entrepreneurship, sustainability, MSMEs, ODOP, SVEP, FPOs, India
Rural entrepreneurship has emerged as a cornerstone for inclusive and sustainable development in India. This paper reviews policy initiatives, institutional frameworks, and research trends that link entrepreneurship with the triple bottom line of economic, social, and environmental sustainability. Using secondary literature and recent program data (2020–2025), it examines schemes such as the One District One Product (ODOP) program, Startup Village Entrepreneurship Programme (SVEP), and Farmer Producer Organizations (FPOs). The review identifies key drivers including digital enablement, women’s empowerment, value-chain integration, and finance innovation, while highlighting persistent challenges like informality, infrastructure deficits, and climate risks. The study concludes that India’s rural entrepreneurship ecosystem is moving toward sustainability but requires greater integration of environmental metrics and resilience-building strategies to secure long-term rural prosperity.

Citations

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IJARIIE DR. KAPIL KUMAR. "Rural Entrepreneurship and Sustainability in India" International Journal Of Advance Research And Innovative Ideas In Education Volume 12 Issue 1 2026 Page 322-326
MLA DR. KAPIL KUMAR. "Rural Entrepreneurship and Sustainability in India." International Journal Of Advance Research And Innovative Ideas In Education 12.1(2026) : 322-326.
APA DR. KAPIL KUMAR. (2026). Rural Entrepreneurship and Sustainability in India. International Journal Of Advance Research And Innovative Ideas In Education, 12(1), 322-326.
Chicago DR. KAPIL KUMAR. "Rural Entrepreneurship and Sustainability in India." International Journal Of Advance Research And Innovative Ideas In Education 12, no. 1 (2026) : 322-326.
Oxford DR. KAPIL KUMAR. 'Rural Entrepreneurship and Sustainability in India', International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 1, 2026, p. 322-326. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Rural_Entrepreneurship_and_Sustainability_in_India_ijariie27553.pdf (Accessed : 20 January 2026).
Harvard DR. KAPIL KUMAR. (2026) 'Rural Entrepreneurship and Sustainability in India', International Journal Of Advance Research And Innovative Ideas In Education, 12(1), pp. 322-326IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Rural_Entrepreneurship_and_Sustainability_in_India_ijariie27553.pdf (Accessed : 20 January 2026)
IEEE DR. KAPIL KUMAR, "Rural Entrepreneurship and Sustainability in India," International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 1, pp. 322-326, Jan-Feb 2026. [Online]. Available: https://ijariie.com/AdminUploadPdf/Rural_Entrepreneurship_and_Sustainability_in_India_ijariie27553.pdf [Accessed : 20 January 2026].
Turabian DR. KAPIL KUMAR. "Rural Entrepreneurship and Sustainability in India." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 12 number 1 (20 January 2026).
Vancouver DR. KAPIL KUMAR. Rural Entrepreneurship and Sustainability in India. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2026 [Cited : 20 January 2026]; 12(1) : 322-326. Available from: https://ijariie.com/AdminUploadPdf/Rural_Entrepreneurship_and_Sustainability_in_India_ijariie27553.pdf
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