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Title: :  Heinz Ketchup and the Capitalistic Choice
PaperId: :  27715
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 6 2025
DUI:    16.0415/IJARIIE-27715
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Sia MishraVasant Valley School

Abstract

Consumer Psychology
Capitalism, consumer choice, preference, agency, consumption
The present research explores the dynamics of capitalism in influencing individual agency and choice, specifically in the marketplace, where consumers imagine they have a wide range of options available to them, but are limited to only a few options to work with. Taking the case of Heinz Ketchup, a common condiment found in households, the paper uses survey and a subjective question to understand how people see large corporations influencing people’s everyday market behavioral choice, their individual agency and what they consume. The findings were in support of existing research which prompts individuals to be mindful in comprehending how advertisements, media, exposure to diverse range of products, and perception of quality of products when making consumer choices. Individuals, in today’s time, are motivated to make mindful choices while purchasing products, and it becomes crucial to acknowledge the psycho-social factors that impact people’s choices and even desires in the market.

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IJARIIE Sia Mishra. "Heinz Ketchup and the Capitalistic Choice" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 6 2025 Page 768-777
MLA Sia Mishra. "Heinz Ketchup and the Capitalistic Choice." International Journal Of Advance Research And Innovative Ideas In Education 11.6(2025) : 768-777.
APA Sia Mishra. (2025). Heinz Ketchup and the Capitalistic Choice. International Journal Of Advance Research And Innovative Ideas In Education, 11(6), 768-777.
Chicago Sia Mishra. "Heinz Ketchup and the Capitalistic Choice." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 6 (2025) : 768-777.
Oxford Sia Mishra. 'Heinz Ketchup and the Capitalistic Choice', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 6, 2025, p. 768-777. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Heinz_Ketchup_and_the_Capitalistic_Choice_ijariie27715.pdf (Accessed : ).
Harvard Sia Mishra. (2025) 'Heinz Ketchup and the Capitalistic Choice', International Journal Of Advance Research And Innovative Ideas In Education, 11(6), pp. 768-777IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Heinz_Ketchup_and_the_Capitalistic_Choice_ijariie27715.pdf (Accessed : )
IEEE Sia Mishra, "Heinz Ketchup and the Capitalistic Choice," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 6, pp. 768-777, Nov-Dec 2025. [Online]. Available: https://ijariie.com/AdminUploadPdf/Heinz_Ketchup_and_the_Capitalistic_Choice_ijariie27715.pdf [Accessed : ].
Turabian Sia Mishra. "Heinz Ketchup and the Capitalistic Choice." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 6 ().
Vancouver Sia Mishra. Heinz Ketchup and the Capitalistic Choice. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(6) : 768-777. Available from: https://ijariie.com/AdminUploadPdf/Heinz_Ketchup_and_the_Capitalistic_Choice_ijariie27715.pdf
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